It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $2,000,000 for the development of a ten screen movie theater while showcasing the expected financials and operations over the next three years. Movie Theater, Inc. (“the Company”) is a New York based corporation that will provide sales of tickets coupled with concessions from its theater location within the New York metropolitan area. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue source for the business will come from the sale of movie tickets to popular films to the general public. Although this will be the primary revenue center for the business, the profits of the business will come primarily from the sale of concessions.

The Company’s secondary revenue center (but the Company’s primary profit center) will come from the sale of food and other concessions to customers that are visiting the Movie Theater. These products will include traditional fare that is sold in a Movie Theater such as popcorn, sodas, candy, hotdogs, pretzels, smoothies, ice cream, and related items.

The third section of the business plan will further describe the services offered by the Movie Theater.

1.2 The Financing

Mr. Doe is seeking to raise $1,800,000 from as a bank loan as well as $200,000 from a private investor to be used as a down payment. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s Movie Theater location.

• Financing for the first six months of operation.

• Capital to purchase FF&E and booths associated with the Company’s operations.

Management and an investor will invest $200,000 into the business.

1.3 Mission Statement

The Movie Theater’s mission is to provide a quality movie going experience to the general public within the New York metropolitan area.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the movie theater industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Movie Theater, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Movie Theater, Inc. requires $2 million of investment funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

This will be further discussed during negotiations.

2.4 Management Equity

This will be further discussed during negotiations.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Movie Theater. Based on historical numbers, the business could fetch a sales premium of up to 3 to 5 times the previous year’s net earnings.

3.0 Products and Services

3.1 Sales of Movie Tickets

As stated in the executive summary, the primary revenue center for the business will come fro the sale of movie tickets to the general public. The business will earn $8 to $15 per ticket sold depending on the age of the movie attendee. Management has already begun to work with major film distributors so that the business can acquire in demand films from the onset of operations. This will ensure that the business can reach profitability very quickly (anticipated by the third month of operations). While this will be the highest revenue center for the business, the profits that are generated through this segment will be minimal. As with all movie theaters, the sale of tickets usually provides a loss during the first week that the film is shown. As such, it is imperative that there is a focus on selling high margin concessions.

3.2 Sales of Food and Concessions

The Company’s secondary line of revenue will come from the sale of small food items and concessions to customers that are attending the Movie Theater. The Company will obtain the proper licensure to sell small food items to the general public. Management anticipates that 40% of the Movie Theater’s aggregate revenues will come from this segment of the business. The business will serve popcorn, sodas, candies, hotdogs, nachos, and other products that are commonly served at movie theaters.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the movie theater industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. However, this should have a minimal impact on the Movie Theater’s ability to generate revenues as many people attend movies in any economic climate.

4.2 Industry Analysis

Within the United States, there are approximately 10,000 movie theaters. Each year, these revenues generate more than $8 billion of revenue while concurrently providing jobs to more than 120,000 people. Annual payrolls in each of the last five years have exceeded $1.8 billion. One of the common trends within this industry is to have 3D movie shown. As such, the business may want to invest in specialized technology that will allow the Movie Theater to show three dimensional movies to the general public.

This is a mature industry, and the expected future growth rate is expected to equal that of the general economy.

4.3 Customer Profile

Among people that will come to the Movie Theater, Management anticipates that customers will be a middle class man or woman living in the Company’s target market. Common traits among clients will include:

• Annual household income exceeding $30,000

• Lives or works no more than 15 miles from the Company’s location.

• Will spend $25 to $50 per visit to the Movie Theater.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Movie Theater, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• Develop ongoing relationships with film distributors so that the business can market the fact that it has the latest in releases at all times.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Movie Theater to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.

The business will also maintain an online website which will showcase the operations of the business, the Movie Theater facility, movie times, and directions as to how to get to the movie theater. The Company will register this website with several major online portals and directories.

On a regular basis, the Company will place large scale advertisements in newspapers and local publications to inform the general public of the Movie Theater’s operations and its location. These advertisements will often have coupons attached that will provide discounts on concessions.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• The Movie Theater, Inc. will have an annual revenue growth rate of 14% per year.

• The Owner will acquire $1.8 million of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

• The business will also acquire $200,000 of private capital.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, attending a movie is often considered to be an alternative to more expensive forms of entertainment. As such, the high margin revenues that are generated from the sale of tickets coupled with the sale of concessions to the general public.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis