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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Trophy Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $90,000 for the development of a trophy store while showcasing the expected financials and operations over the next three years. Trophy Store, Inc. (“the Company”) is a New York based corporation that will provide sales of trophies and trophy engraving services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Trophy Store will be actively engaged in the sale of trophies and related engraving services. The Company will offer both a number of standard trophies and will also provide custom trophies as required. Mr. Doe is currently sourcing a number of local baseball leagues, little leagues, and corporations (that hold inter-office events) as potential customers so that the business begins to generate revenue at the onset of operations. The third section of the business plan will further describe the services offered by the Trophy Store.

1.2 The Financing

Mr. Doe is seeking to raise $90,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Trophy Store’s mission is to become the recognized leader in its targeted market for providing an expansive array of trophy and trophy engraving services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target sports leagues and businesses that have trophy needs within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Trophy Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Trophy Store requires $90,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Trophy Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Trophy Store, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, the business will be actively engaged in the sale of standard trophies, custom trophies, and engraving services related to trophies. The Company will earn substantial margins on the direct sale of trophy products as well as the engraving services offered by the business, which will be completed on site. The business will also maintain an active online presence so that the business can solicit orders from all around the country for both bulk trophy sales and custom sales of trophies. This will be further discussed in the fifth section of the business plan.





4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the trophy store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 1,800 stores that specialize in the sales of trophies and related services/items. Each year, these businesses aggregately generate about $900 million of revenue per year while concurrently providing jobs to more than 10,000 people. Payrolls in each of the last five years has exceeded $200 million. This is a mature industry, and the future expected growth rate is expected to mirror that of the general economy. With the recent economic slowdown, Management anticipates that the industry will see a subsequent slowdown in growth and revenues as consumers cut back on discretionary purchases. However, the Trophy Store intends to operate a national basis from its retail location via e-commerce based platforms. This will substantially reduce the risks of operating solely in a traditional retail capacity.

4.3 Customer Profile

Trophy Store’s average client will be a little league (children’s sports league), corporation, or adult sports league with trophy needs. Common traits among clients will include: • Operates in a league capacity • Will spend $500 to $2,000 on each order with the Company. • Operates within a 20 mile radius of the Trophy Store’s location. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Trophy Store, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with little leagues, adult sport leagues, and corporations throughout the target market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Trophy Store to easily target its demographics within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Trophy Store, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as trophy stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Trophy Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature e-commerce functionality so that orders can be placed from anywhere in the country. Finally, Mr. Doe will aggressively develop ongoing purchase order relationships with local little league teams, local sports leagues, and corporations that hold sporting events within the target market. This is imperative to the success of the business.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Trophy Store, Inc. will have an annual revenue growth rate of 8% per year.

  • • The Owner will acquire $90,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Sports trophies and its related products are not necessities, and during an economic downturn, the Company may see a significant decline in its revenues. However, the Trophy Store will operate with low overhead while concurrently using a number of different sales channels to make sales. As such, the business should remain profitable and cash flow positive despite the current economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis