It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a business seminar company while showcasing the expected financials and operations over the next three years. Seminar Company, Inc. (“the Company”) is a New York based corporation that will provide instruction regarding business and investing to students in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Company will provide instruction in business and investing transactions for students enrolled within its programs. The business will generate revenues from both tuition and from the sale of materials.

The business expects that it will receive a substantial number of enrollees as people try to learn how to capitalize on low cost businesses and properties.

The third section of the business plan will further describe the services offered by the Seminar Company.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s Seminar Company ocation.

• Financing for the first six months of operation.

• Capital to purchase classroom equipment.

Mr. Doe will contribute $50,000 to the venture.

1.3 Mission Statement

The Seminar Company’s mission is to provide students with a comprehensive education so that they can invest properly and manage businesses.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the business and investing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Seminar Company, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Seminar Company requires $250,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Seminar Company, Inc.

2.5 Exit Strategy

If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Seminar Company, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

3.1 Business Instruction Services

The primary source of revenue for the business will be instruction regarding how to properly invest and manage businesses. Seminars and instructions will include teachings regarding business transactions, marketing, and laws applicable to working in an entrepreneurial capacity. The Company will issue a certificate of completion during its seminars.

3.2 Sales of Business School Class Materials

The Company will also generate secondary revenues from the sale of course materials (especially products that relate to rendering business services) that will be used in conjunction with the instruction offered by the business. Management anticipates that about 40% of the Company’s aggregate revenues will come from the sales of these products.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the seminar industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. As such, now is a strong economic climate for starting a seminar company.

4.2 Industry Analysis

Within the United States, there are approximately 1,000 companies that train and teach people in regards to matters pertaining to businesses and real estate. Each year, these businesses aggregate generate approximately $1 billion per year while concurrently providing jobs to more than 20,000 people. Each year, aggregate payrolls have exceeded $150 million.

This is a mature industry, and expected revenues are expected to remain flat over the next twelve to eighteen months as the economy completes its correction. However, Management also anticipates strong enrollment given that many people are looking to capitalize on low cost businesses and real estate.

4.3 Customer Profile

The Seminar Company’s average client will be a middle class man or woman living in the Company’s target market. Common traits among clients will include:

• Will spend $5,000 on learning how to manage, start up, or invest in a business.

• Annual household income exceeding $50,000

• Is located within 20 miles of the Company’s central classroom location.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Seminar Company intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Seminar Company.

5.1 Marketing Objectives

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• Establish relationships with local business owners in the target market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Seminar Company (and school) to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.

Seminar Company will also use an internet based strategy. This is very important as many people seeking local services, such as business seminars and educational institutions, now the Internet to conduct their preliminary searches. Mr. Doe will register the Seminar Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the services offered by the seminars, costs, and how to enroll in the Company’s programs.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• The Seminar Company will have an annual revenue growth rate of 8% per year.

• The Owner will acquire $250,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a more severe economic downturn, the business may have a decline in its revenues. However, business instruction and education should remain in demand despite the current economic climate as many people are looking to capitalize on promising business opportunities.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis