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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Pilates Studio Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a Pilates studio while showcasing the expected financials and operations over the next three years. Pilates Studio, Inc. (“the Company”) is a New York based corporation that will provide Pilates based physical fitness training to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

Through its studio, the business will provide physical fitness training using the methods developed by Joseph Pilates. This type of physical fitness training focuses on specific mind and muscle training coupled with a mind focus on breathing, awareness of the spine, and deep torso muscle control. The Company will offer classes and personal instruction for this type of physical fitness activity. The business will generate its primary revenues from the teaching/instruction of Pilates to the general public. The Company will also generate secondary streams of revenue from the sale of apparel, bottled water, and other ancillary products used in conjunction with the Company’s Pilates training services. The third section of the business plan will further describe the services offered by the Pilates Studio.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Pilates Studio, Inc.’s mission is to become the recognized leader in its targeted market for providing superior Pilates training services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the personal training industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Pilates Studio, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Pilates Studio requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Pilates Studio, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Pilates Studio, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the fitness training services offered by the Pilates Studio.

3.1 Pilates Instruction

As stated in the executive summary, the Company will provide Pilates instruction in both a class and one on one setting. However, Management anticipates that a significant portion of its clients will register for classes (80% classes, 20% one on one instruction). Pilates is a unique form of physical fitness as it combines several disciplines of general physical fitness into its training techniques with specific focus on the mind controlling inner muscles, breathing, and the spine. Each of the instructors retained by the business will be required to be properly trained in Pilates instruction so that customers receive the maximum benefit of the exercise and Pilates tutelage taught at the Pilates Studio.

3.2 Sales of Ancillary Products

In addition to providing Pilates instruction services, the Company will also sell bottled water and apparel as complimentary items. Management expects that 5% to 10% of the Company’s aggregate revenues will come from this revenue center.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the physical fitness and Pilates industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

There are over 16,400 fitness establishments (which includes Pilates studios) in the United States. These businesses produce over $7 billon dollars a year in gross receipts. Additionally, the business employs over 250,000 people, and generates payroll figures of $2.45 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The fitness industry from 2002 to 2007 experienced growth of more than 18% over the five year period. This industry is one of the fastest growing industries in the United States. Additionally, the economic tastes of Americans have changed significantly over the last five years as the overall wealth of the country has grown. As Americans now have more access to capital and an increased borrowing capacity, their ability to spend money on brand name and luxury items has also increased. High end physical fitness compliments the expanded purchasing capacity of Americans. More and more Americans are seeking to improve their physical fitness through non-medical means. However, the industry may have slowed growth over the next 12 to 18 months as the US and worldwide economies complete their correction.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Pilates Studio, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with fitness trainers within the targeted market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Pilates Studio to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Pilates Studio, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as Pilates instructors/classes, now the Internet to conduct their preliminary searches. Mr. Doe will register the Pilates Studio with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the operations of the business, its services, hours of operation, and preliminary pricing information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the Pilates instruction that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Pilates Studio, Inc. will have an annual revenue growth rate of 8% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are somewhat sensitive to the overall economy. Pilates Studio, Inc. is offering non-essential Pilates studio services to a middle income earning group. As such, in the event of a general economic decline, the Company may have a decrease in its revenues. However, the profit margins generated by the Company are high enough to ensure that even a significant economic recession will allow the business to operate profitability and cash flow positive.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis