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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Online School Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of an online school focused on providing general education for people that want to advance their careers. This business plan will also showcase the expected financials and operations over the next three years. Online School, Inc. (“the Company”) is a New York based corporation that will generate revenues through tuition fees and sales of class materials via its online platform ( to users. The Company was founded by John Doe.

1.1 Products and Services

As discussed above, the business will specialize in the ongoing teaching of general education with a specific focus on business among individuals that want to advance their careers through education. The business will generate its primary revenue streams through tuition income. The business will hold online courses in a semester capacity. The secondary revenue stream will come from the sale of course materials that will be sold in conjunction with the classes offered by the business. The third section of the business will further describe the services offered by the Online School.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Online School online platform. • Financing for the first six months of operation. • Capital to purchase servers, computers, and related technology Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Online School’s mission is to become the recognized leader in its targeted market as a platform where people can learn a number of different disciplines to further their careers.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the online and Internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the Company’s demographic.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Online School, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Online School requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Online School, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online School. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Online School.

3.1 Course Services

As discussed in the executive summary, the business intends to specialize in providing online courses that focus on business, information technology, and other classes that are designed to assist in furthering someone’s career. This is the primary revenue center for the business as the business will generate tuition revenue from these services. A pricing matrix for the Company’s services can be found in the fifth section of the business plan.

3.2 Sales of Class Materials

The Company will also generate secondary revenues from the sale of course materials that will be used in conjunction with the Online School courses offered by the business. Management anticipates that about 40% of the Company’s aggregate revenues will come from the sales of these products.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the higher education industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have little impact on the Online School’s ability to raise the requisite capital that is required to launch the operations of the business as many people are seeking to acquire specialized training in order to earn substantial income from their educations.

4.2 Industry Analysis

Within the United States, there are approximately 1,000 schools that train and teach people to on an online basis. A majority of these businesses also have campuses within specific geographic areas. Each year, these businesses aggregate generate approximately $1 billion per year while concurrently providing jobs to more than 20,000 people. Each year, aggregate payrolls have exceeded $150 million. This is not a mature industry, and Management anticipates that many other places of higher education will continue to develop online platforms that provide students with the ability to take courses on a regular basis so that they can further their careers.

4.3 Customer Profile

The Online School’s average client will be an individual living within the United States. Common traits among end users will include: • Between the ages of 25 and 60. • Has high speed internet access • Is familiar with the concept and operations of receiving education in an online setting.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Online School intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Online School.

5.1 Marketing Objectives

  • • Develop ongoing relationships with guidance counselors that will refer their students to the Online School on an ongoing basis.

  • • Develop an expansive online presence through the use of pay per click marketing and search engine optimization.


5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Online School to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Online School will also use an internet based strategy. This is very important as many people seeking educational services now the Internet to conduct their preliminary searches. Mr. Doe will register the Online School with online portals so that potential customers can easily reach the business. The Company will maintain strong connections with employment agencies in regards to their needs for having educated employees. Additionally, Management intends to have the Online School become registered with the US Government and state governments so that students that want to enroll in the business are able to do so through tuition assistance programs that will effectively allow the business to accept payments through government entities for the instruction services that are rendered through the ongoing instruction regarding Online School operations on a regular basis. This will be a very important revenue center for the business as time progresses.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Online School will have an annual revenue growth rate of 31% per year.

  • • The Owner will acquire $150,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of a more severe economic downturn, the business may have a decline in its revenues. However, higher education and related instruction should remain in demand despite the current economic climate as many people are looking for secondary and/or alternative careers given the massive amount of layoffs in the recent months. This is especially true given the fact that the US government and varying state governments have provided specific grants for individuals that are seeking to expand their vocational and related skills through institutions like Online School, Inc.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis