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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Music Festival Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a music festival promoter while showcasing the expected financials and operations over the next three years. Music Festival, Inc. (“the Company”) is a New York based corporation that will promote artists events with the intent to sell tickets/merchandise within its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for events will come from the direct sale of tickets for events as well as from corporate sponsorships. These corporate sponsors will co-brand each event held by the business. Secondary revenues will come from sales of concessions, merchandise, parking, vendor fees, and other revenue centers. The third section of the business plan will further describe the services offered by the Music Festival.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s office location. • Financing for the first six months of operation. • Capital to purchase sound equipment. Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

It is the goal of Music Festival, Inc. to provide its booked artists with a large scale venue that will reach thousands of people.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the music industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Music Festival, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Music Festival requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Music Festival, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Music Festival. Based on historical numbers, the business could fetch a sales premium of up to 3 to 7 times the previous years earnings.

3.0 Products and Services

Below is a description of the services offered by the Music Festival.

3.1 Music Festival

As stated in the executive summary, the Company intends to operate large scale music festivals and events within the target market. Each event will feature a number of high profile artists/performers. Prior to the onset of operations, the business will aggressively develop ongoing relationships with booking agents throughout the country to ensure that artists will begin to appear at hosted events as soon as the Company begins operations. In regards to revenues, the business will generate income from the following: • Ticket Sales • Ticket Processing Fees • Corporate Sponsorships • Sales of Merchandise • Concession Sales • Camping/RV Hook Up Fees • Vendor Fees • Parking Fees



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the music event industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

4.2 Industry Analysis

Within the United States there is a tremendous demand among celebrities, music groups/musicians, and other artists to gain market visibility through events and promotion. There are 6,500 businesses that provide these services to entertainers via the hosting of events, individual performances, and musical festivals. The aggregate revenue generated by these people and businesses is in excess of $4 billion dollars each year. The industry employs approximately 40,000 people, and disburses $2 billion dollars in payrolls. During the last economic census, it was found that the number of businesses operated within this industry has increased at a rate of 28% every five years. However, gross receipts have increased 65% over the same period. This is primarily attributed to the fact that the demand for musical festivals and its associated services have become exponentially more complicated as the number of new technologies and artistic media have increased.

4.3 Customer Profile

Management anticipates that its primary audience will be people between the ages of 15 and 45 that enjoy live performance events. This encompasses a very broad array of demographics and psychographics, and as such, it is very difficult to accurately determine the average person that will attend a Music Festival, Inc. hosted event, festival, or performance. However, among people between the ages of 21 and 45, Management has documented the following demographics: • Income of $35,000 a year or more • Lives within 100 miles of the New York metropolitan area. • Will purchase CDs and/or T-shirts of artists at a concert • Will have parking needs

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Music Festival intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted music markets. Below is an overview of the marketing strategies and objectives of the Music Festival.

5.1 Marketing Objectives

  • • Establish relationships with booking agents within the targeted market.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.


5.2 Marketing Strategies

Management intends to use a qualified advertising and marketing firm to help the business reach its intended audience of people that enjoy music festivals and popular artist acts. This campaign will include the use of traditional print and media advertising as well as the Internet. In regards to promoting artist’s and music productions, the Company will use many forms of promotion and distribution to generate an audience for its musical festivals. These forms of promotion include use of radio, television, and print advertisements throughout the greater New York metropolitan area. Music Festival, Inc. will also develop an expansive online platform that will allow individuals to see schedules of events, ticket pricing schedules, and relevant contact and directions information. This website will also feature functionality so that people can directly purchase tickets to hosted events directly from the Company.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Music Festival, Inc. will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $125,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. As the country is currently in an economic recession, the demand for entertainment has waned given that consumers have less discretionary income. However, the decline in demand among entertainment businesses has been slight, and many people see attending an event/festival/concert as a lower cost alternative to more expensive forms of entertainment.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis