It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a mobile oil change service while showcasing the expected financials and operations over the next three years. Mobile Oil Change, Inc. (“the Company”) is a New York based corporation that will provide onsite oil change services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from the sale of mobile oil change services that will be provided on site at a customer’s home or place of business. As many car owners are very busy, the demand for onsite oil change services has never been greater. This is especially true among professionals and business executives that own expensive vehicles yet lack the time to properly keep the vehicle’s oil changes up to date. The business will also recognize revenues from the sale of oil and other car products that will be sold to customers. Management expects that this will be a very small segment to the Company’s operations, and will aggregately provide approximately 10% of the Company’s top line income. The third section of the business plan will further describe the services offered by Mobile Oil Change, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Mobile Oil Change, Inc.’s mission is to become the recognized leader in its targeted market for onsite vehicle oil change services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as an entrepreneur. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Mobile Oil Change, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Mobile Oil Change, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Mobile Oil Change, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Mobile Oil Change, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by Mobile Oil Change, Inc.

3.1 Onsite Oil Change Services

The Company will actively provide oil change services in a mobile capacity. These services will include a full oil changes and other fluids check. As time progresses, the Company may begin to offer more complimentary maintenance services such as cleanings, basic truck maintenance, and emergency repairs for its customers. Management is currently developing models that would create reasonable prices for these services. The Company will be EPA compliant company. The oil change equipment that the Company will be using, is fully enclosed, and almost eliminates the threat of accidental oil discharges. If an oil spill were to occur, the Company will have written policies and procedures, for containing and cleaning the spill, and remaining compliant with EPA regulations. The Company will use oil and oil filter disposal policies and procedures that also comply with EPA regulations

3.2 Sales of Car Care Products

The Company will also generate secondary revenues from the sale of oil and ancillary car products directly to customers. These products will include additional oil (to be stored in the car) along basic car cleaning materials that customers can use to clean up minor messes and stains within their vehicles. These product sales will generate a modest amount of income for the business.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the mobile oil change industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The quick stop oil change service industry (which includes mobile oil change services) has over 7,200 businesses that operate within all fifty states. Each year the industry generates more than $2.7 billion dollars and provides jobs for more than 58,000 people. According to the US Economic Census average annual payrolls have exceed $778 million dollars per year on average. Approximately 15% of the industry’s revenues are generated by onsite oil change services. The industry has grown tremendously over the last ten years with more franchised oil change facilities starting in every location in the United States. This trend is expected to grow as transportation has increased in step with the greater production of the United States Economy. On average, the industry grows at a rate of 37.1% every five years. This growth is attributed to a marked increase in the growth of the country’s GDP.

4.3 Customer Profile

Among targeted end users, Management has outlined the following demographics: • Incomes exceeding $65,000 per year • Wants to protect their automotive investment to retain resale value. • Lives or works within 15 miles of the Company’s office location. The average consumer of our services is extremely large, as any potential person with a car represents a potential customer. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Mobile Oil Change, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Mobile Oil Change, Inc. to easily target individuals within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Mobile Oil Change, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as mobile oil change services, now the Internet to conduct their preliminary searches. Mr. Doe will register Mobile Oil Change, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s services, preliminary pricing information, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the mobile oil change services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Mobile Oil Change, Inc. will have an annual revenue growth rate of 10% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are not sensitive to the overall market condition. People continue to drive regardless of the general economic market. In times of economic recession, Management expects that the decline in revenues will be minimal. As such, the business is relatively immune from changes in the general economy, and the Company would need to have sales decrease by more than 30% before the business is unable to satisfy its month to month financial obligations.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis