It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a coin operated laundry mat while showcasing the expected financials and operations over the next three years. Coin Op Laundry Mat, Inc. (“the Company”) is a New York based corporation that will provide usage of coin operated washers/dryers, outsourced dry cleaning services, and drop off washing/drying/folding services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, the primary revenue stream for the Coin Op Laundry Mat is the usage of the Company’s coin operated washing and drying machines. At the onset of operations, Management expects that the business will have approximately 20 machines (10 washers/10 dryers) that will be available for customer use. The Company will also offer drop off services where the company will provide the washing, drying, and folding of clothes. This is an important secondary stream of revenue for the business as the margins from this service are very high. The business will also contract with a local dry cleaner so that certain garments can be sent for dry cleaning offsite, while again providing the business with a strong source of secondary income. The third section of the business plan will further describe the services offered by the Coin Op Laundry Mat.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Management’s mission is to provide customers with an convenient and affordable way of having their clothes washed and cleaned.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Coin Op Laundry Mat, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Coin Op Laundry Mat, Inc. requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Coin Op Laundry Mat, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Coin Op Laundry Mat, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the laundering services offered by the Coin Op Laundry Mat.

3.1 Usage of Washers and Dryers

The primary business of Coin Op Laundry Mat will be to provide coin operated laundry machines that customers can come in and use to wash and dry their clothes. Management intends to maintain approximately 20 machines that will provide customers with a low cost method of doing their laundry. At this time, Mr. Doe is sourcing several manufacturers from which she will purchase these machines.

3.2 Outsourced Dry Cleaning and Drop Off Washing Services

The Company will also offer wash/dry services where customers can simply drop off their laundry, which will be completed by the Company’s staff. The Company will also develop an ongoing relationship with a local dry cleaner so that the Company can offer this service, on an outsourced basis, to its customers. Mr. Doe anticipates that approximately 25% of the Company’s revenues will come from these services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the laundry mat industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 13,000 businesses that operate one of more coin operated laundry locations. Each year, these companies aggregately generate more than $3.5 billion dollars per while providing jobs to 50,000 people. Payrolls in each of the last five years have exceeded $625 million dollars. This is a mature industry that enjoys insulation from changes in the general economy. Regardless of the general economic environment, people will continue to need to have their clothes cleaned. Additionally, revenues during economic recessions may actually increase as consumers forego purchases of their own washers and dryers. This is a very stable type of business to operate, and Mr. Doe intends to capitalize on the stability of this industry.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Coin Op Laundry Mat, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• • Establish relationships with dry cleaners within the targeted market.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

The Company intends to use a localized marketing campaign to develop the customer base for the business. To that end, Mr. Doe has developed the following marketing campaigns that he will use at the onset of operations. Foremost, Mr. Doe intends to acquire a highly visible retail location that will attract a significant amount of foot traffic. This will ensure that the marketing campaign budgets can be kept to a minimum, and that the signage of the facility will provide a significant amount of visibility. The Company will also maintain a strong level of print and media advertising among local newspapers, The business will also maintain listings in the local Yellow Books. At the onset of operations, Mr. Doe will distribute discount coupons and flyers to local residents, which will create instant visibility of the Coin Op Laundry Mat’s brand name. This discount coupon campaign will run for the first two months of operation. Primarily these discounts will be geared towards the Company’s in-house wash/fold and dry cleaning services.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Coin Op Laundry Mat will have an annual revenue growth rate of 7% per year.

• • The Owner will acquire $125,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are not sensitive to changes in the general economy. People will be required to wash their clothing in any economic climate. As such, Management does not expect that any change in the economy will impact the business’s top line income. Additionally, revenues may actually increase during economic recession as people will not be able to afford their own washers/dryers for their homes.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis