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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Environmental Laboratory Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $200,000 for the development of an environmental laboratory while showcasing the expected financials and operations over the next three years. Environmental Lab, Inc. (“the Company”) is a New York based corporation that will provide testing of soil, air, and other ecological components on behalf of its client base in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing testing of soil, air, water, and other ecological components on behalf of its client base, which will primarily consist of real estate developers, contractors, and municipalities. The business will earn substantial fees from carrying out these tests. The business will also provide per hour consulting fees and project review fees regarding planned developments on behalf of real estate investors and developers. This is a very important secondary income stream for the Company. The third section of the business plan will further describe the services offered by the Environmental Lab.

1.2 The Financing

Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Environmental Lab, Inc.’s mission is to provide comprehensive and state-of-the-art ecological and environmental testing on behalf of its client base.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the laboratory testing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target real estate developers, contractors, and municipalities (and states) within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Environmental Lab, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Environmental Lab requires $200,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Environmental Lab, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Environmental Lab. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Environmental Lab:

3.1 Environmental Testing

The primary source of revenue for the business will come from the ongoing testing of soil, air, and water on behalf its client base. The Company will charge a per project/per test basis depending on the size and scope of the required test. At the onset of operations, the Company will have three properly qualified scientists that will perform before field and laboratory work as it relates to environmental testing. Mr. Doe intends on using a high impact marketing campaign to bring in business from real estate developers, municipalities, and contractors that require these services on an ongoing basis.

3.2 Consulting Services

The Company will also generate secondary streams of revenue from consulting and project management services as it is related to overseeing the ongoing development of a real estate project (or ecological test) and its impact on the surrounding ecology. The Company will be able to advise its client base on how to minimize these issues, resulting in fewer regulatory issues. The income derived from these services carry very high margins.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the environmental laboratory industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, provided that the Environmental Lab can obtain ongoing contracts from municipalities for periodic testing, the business will be in an excellent position to continue to earn profits and a positive cash flow despite the current economic conditions.

4.2 Industry Analysis

Within the United States, there are approximately 6,500 laboratories that specialize in the testing of materials that relate to the environment and surrounding ecology. Each year, these businesses aggregately generate more than $8.7 billion of revenue while concurrently providing jobs to more than 100,000 people. Aggregate payrolls in each of the last five years has exceeded $4 billion. This is a mature industry, and the future expected growth rate is expected to mirror that of the general economy. However, industry revenues are expected to remain flat over the next 12 to 18 months as the economy (and especially the real estate development market) continue to complete their correction.

4.3 Customer Profile

Management anticipates that its average client will be a real estate developer, general contractor, or municipality. Among real estate developers and general contractors, Management has outlined the following demographics of businesses that it will target from the onset of operations: • Annual revenues in excess of $5,000,000 per year • Has 12 to 15 employees • Operates within a 50 mile radius of the Environmental Lab’s location. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Environmental Lab, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Develop strong ongoing relationships with local municipalities, real estate developers, and local general/sub contractors.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.


5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies to ensure that the Company can immediately generate ongoing environmental testing and consulting contracts among its targeted demographics at the onset of operations. Primarily, Mr. Doe will initially contact local general contractors, subcontractors, and real estate developers that are currently engaged in real estate projects. After initial contact, the Company will provide an extensive sales brochure that will showcase information about the Company’s services, its pricing, and why the Environmental Lab can satisfy all of a client’s environmental testing needs. Additionally, the business will develop its own online platform so that clients searching the web for environmental testing services can see the Company’s web page among ranked directors. This website will feature similar information as that of the sales brochures. Finally, Mr. Doe will bid on municipal and state contracts that seek to examine ecological surroundings to ensure the well being of residents. These contracts are common as several mandates require that states and local governments test soil, air, and water for contaminants on a regular basis. If these contacts are won, they will provide an invaluable continued source of revenue for the business.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Environmental Lab, Inc. will have an annual revenue growth rate of 8% per year.

  • • The Owner will acquire $200,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. As the Company is somewhat dependent on new construction to generate revenues, the current economic climate may stymie early revenues. However, the business intends to aggressively pursue state and municipal contracts that will provide the Company with a continued stream of high margin income, which will ensure profitability and a positive cash flow.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis