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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Countertop Installation Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $200,000 for the development of a countertop installation and services business while showcasing the expected financials and operations over the next three years. Countertop Installer, Inc. (“the Company”) is a New York based corporation that will provide sales and installation of countertop products and services customers in its targeted market. The Company was founded in 2010 by John Doe.

1.1 Products and Services

The business will generate revenue among two primary revenue streams: the sales of countertop products and installation services. The Company intends to provide its services to home users as well as small and medium sized businesses throughout the target market. The primary revenue stream for the business will come from the installation of countertop products. The business has already begun to partner with major countertop distributors and fabrication companies. The third section of the business plan will further describe the services offered by Countertop Installer, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Company’s mission is to provide homes with cost effective services for installing beautiful countertops and related fixtures. Countertop Installer, Inc. is also committed to sourcing the highest quality countertops for sales to customers.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the contracting industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, property managers, developers, and building owners within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Countertop Installer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Countertop Installer requires $200,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Countertop Installer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Countertop Installer, Inc. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings.

3.0 Products and Services

Below is a description of the products services offered by Countertop Installer, Inc.

3.1 Countertop Installation Services

The primary revenue center for the business will come from the installation of countertops. The business will primarily receive its fees directly from customers including homes, property developers, property managers, and general contractors that hire the Company to install countertops.

3.2 Sales of Countertops

The Company’s secondary revenue stream will come from the sale of countertop products. Each product sold by the business is expected to generate $500 to $2,000 of revenue.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the countertop installation industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The concrete and stone based countertop industry generates in excess of $2.2 billion dollars per year. There are more than 1,500 firms in the country offering services that are identical or substantially similar to those of the Countertop Installer. The industry, as a whole, employs more than 20,000 people, and generates gross annual payrolls of $689 million dollars per year. This is a mature industry, and the expected growth rate will remain on par with that of the economy in general.

4.3 Customer Profile

The Company will have two primary customer bases: real estate companies and homes. The first customer base, real estate companies, is of special importance to the business as this segment of the market will generate the most income for the business. Among these customers, Management has outlined the following demographics of business that will use the Company’s services and products: • Has annual revenues exceeding $500,000 per year • Will spend approximately $750 for the installation of countertops into their owned or managed properties. Among residences, Mr. Doe has laid out the following demographics among people that are expected to use the Company’s services: • Lives within 50 miles of the Company’s location. • Is seeking to spend $500 to $2,000 on new countertops. • Annual household income of approximately $50,000

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Countertop Installer, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of Countertop Installer.

5.1 Marketing Objectives

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Establish connections with real estate development and management companies.

5.2 Marketing Strategies

Management intends to use a number of marketing strategies that will promote sales of countertop installation and services to commercial and residential customers. This Company will accomplish its marketing through several advertising channels including mailings, print advertisements, and through the Company’s website. Currently, Management is developing an expansive sales literature packet that will showcase the countertops and installation services offered by the business. These sales literature packets will be distributed among members of the Company’s primary real estate company and individual demographic base. Countertop Installer, Inc. will also maintain traditional advertisements among selected newspapers, local newspapers, Yellow Books, and online directories that bring up results for countertop installation and sales providers within the target market. Finally, the Company will develop an interactive online website that will showcase the operations of the business, its countertop products and installation services, pricing information, and how to contact the Company. This website will be registered with a number of online local directories and internet portals.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Countertop Installer, Inc. will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $200,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. Demand for new countertops waxes and wanes with the nature of the economy. As the economy is currently in a recovery phase, demand among consumers as well as real estate contractors for new countertops has slightly waned. However, as the economy is entering a recovery phase – demand is expected to increase significantly over the next three years.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis