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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Cell Phone Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this free business plan is to raise $100,000 for the development of a retail cellular phone store while showcasing the expected financials and operations over the next three years. The Cell Phone Store, Inc. (“the Company”) is a New York based corporation that will provide cell phone sales, wireless service plans, and cell phone accessories to the general public . The Company was founded in 2008 by John Doe.

1.1 Products and Services

As mentioned above, the Cell Phone Store is actively engaged in the business of selling cell phones, cell phone accessories, and wireless plans to the general public. The Company will derive very high margin revenues from service activations while generating substantial income from cell phone sales. Currently, Mr. Doe is working with a number of major cell phone service carriers to ensure that customers receive the maximum amount of choice in regards to calling plans and cell phones. By acting independently, Mr. Doe feels he will be able to provide his customers with greater flexibility and a higher level of customer service. The third section of the free business plan will further describe the services offered by the Cell Phone Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This free business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Through the Company’s cell phone dealership, the retail location will offer customers an expansive number of cell phones, service plans, and cell phone accessories to the general public. Cellular phone retail locations generate extremely high gross margins from the continued sale of cell phones and agreements, which provide a substantial positive cash flow and salary for the owner and an investor.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retailing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Cell Phone Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Cell Phone Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Cell Phone Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Cell Phone Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a decription of the cell phone products and services offered by the business.

3.1 Cell Phone Products and Services

The Company’s acquired phone store will offer a number of cell phones (among many manufacturers), activation plans, service agreements, service upgrades, and cell phone accessories. The Company will provide all products and services in conjunction with the offerings of the cell phone carriers associated with its location. Below is a description of the products and service provided by the Cell Phone Store. A significant portion of the income derived from operating this will come from the activation fees generated by the Company. Most cellular phone carriers allow their authorized dealers to keep almost 95% of these fees for maintaining their retail establishments. The Company will also generate very high gross margins from providing service upgrades and cell phone plan enhancements in a similar fashion to activations. In this section of the free business plan, you should further describe the products and services that you intend to offer to your customers. If you need to add more product categories, please consult the instructions that were included in the zip file.



4.0 Strategic and Market Analysis

4.1 Economic Outlook

The business of telecommunication device distribution is a complex business that has significantly difficult operations to manage. One of the main characteristics of these industries is that they are constantly changing from an economic, legal, and regulatory standpoint. However, from the retail distribution point of view, the business is relatively easy to run as cell phone carriers inform all dealers of pricing and policy changes.

4.2 Industry Analysis

Wireless companies in the US market have reached 50% market penetration of the nation’s population this year, double what it was just four years ago. Although growth is slowing and competition has become fierce, industry analysts estimate that the market will top off at about 60% percent penetration in 2008. In the United States, there are approximately 98,000 retailers of consumer cell phones for sale and for rent. Among these businesses, gross receipts have totaled more than $88 billion dollars in each of the last five years. The growth of this industry has been tremendous as more cell phone service competitors have entered the market. This has caused the cost of monthly cell phone plans to dramatically decrease both consumers and businesses. As such, this has spurned a huge development of new cell phone technologies, many of which integrate roaming technologies so that phones work regardless of international location.

4.3 Customer Profile

Use of cell phones among the American public have become prominent over the last ten years as many cell phone providers have established nationwide networks. The pricing for cell phone service has decreased tremendously during this time, and Management will continue to decline as these very large corporations seek to capture more market share. As such, the customers of the Cell Phone Store will vary greatly as cell phones have now become a necessity among many people.

4.4 Competitive Analysis

This is one of the sections of the free business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Cell Phone Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Cell Phone Store.

5.1 Marketing Objectives

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Continually offer discounts via local circulars inserted in newspapers.

  • • Continually offer discounts via local circulars inserted in circulars

5.2 Marketing Strategies

Management intends to use a number of marketing strategies in conjunction with the broad based national level campaigns maintained by cell phone carriers associated with the location owned by Mr. Doe. This marketing methodology allows stores to benefit greatly from the expansive print, media, and online marketing and advertisements that major carriers spend hundreds of millions of dollars on per year. Finally, the Company will list its location with online directories such as Yahoo and Google, as many people now use the internet to find retail locations for stores like cellular phone distributors and retailers. The costs associated with listing the store’s address and contact information is minimal.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the free business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Cell Phone Store will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. However, cell phones (by most standards) are now considered a necessity, and as such, people will continue to acquire new cell phones and cell phone service despite drawbacks in the general economy. In this event, the Company will be able to maintain profitability as the Cell Phone Store generates high gross margins from new cell phone activations and service upgrades.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis