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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Booking Agency Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a talent and booking agency while showcasing the expected financials and operations over the next three years. Booking Agency, Inc. (“the Company”) is a New York based corporation that will provide artist representation and artist promotion to clients throughout the United States. The Company was founded by John Doe.

1.1 Products and Services

The primary service offered by Booking Agency, Inc. is artist representation and booking. In this segment of the Company’s operations, the business will obtain, negotiate, and counsel clients in regards to obtaining contractual employment for the development of artist projects. In exchange for these services, the business will receive a fee equal to 15% of the face value of the secured contract. The Company’s secondary revenue center will come from entertainment consulting/promotional services that are provided on behalf of clients. The third section of the business plan will further describe the services offered by the Booking Agency.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Booking Agency location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

It is the goal of the Booking Agency to provide outstanding artist representation, consulting, counseling, and public relations t to a broad spectrum of entertainers.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the artist management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

As time progresses, the Booking Agency will continually expand its client base by aggressively reinvesting a portion of its after-tax cash flow into new marketing campaigns intended to draw artists/entertainment companies among a number of genres and mediums.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Booking Agency, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Booking Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Booking Agency, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Booking Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Booking Agency.

3.1 Artist Representation and Booking Services

The primary revenue center for the business will come from securing artists with employment and contractual agreements for their artistic services. As stated in the executive summary, the Booking Agency intends to work closely with artists and companies that produce artist works among every genre and medium. For each successfully acquired employment contract obtained for a client, the Booking Agency will receive a fee equal to 15% of the face value of the contract.

3.2 Entertainment Consulting

The Company will provide consulting and public relations services to artists, musicians and musical groups, entertainment companies and executives, enabling them to reach a broad range of listeners/enthusiasts in targeted demographics.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the talent agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have minimal impact on the Company’s revenues as artists will continue to need representation and promotional services despite deleterious economic conditions.

4.2 Industry Analysis

Within the United States there is a tremendous demand among celebrities, music groups/musicians, and other artists to gain market visibility. There are 6,500 businesses that provide these services to entertainers. The aggregate revenue generated by these people and businesses is in excess of $4 billion dollars each year. The industry employs approximately 40,000 people, and disburses $2 billion dollars in payrolls. During the last economic census, it was found that the number of businesses operated within this industry has increased at a rate of 28% every five years. However, gross receipts have increased 65% over the same period. This is primarily attributed to the fact that the demand for public relation and its associated services have become exponentially more complicated as the number of new technologies and artistic media have increased.

4.3 Customer Profile

The average consumer of the Company’s artist representation and entertainment consulting services will be an artist that is seeking to expand their market reach. Mr. Doe expects that the average client will have gross incomes of $500,000 to $10,000,000+ per year. Among clients, Management expects that clients will include radio artists, musical artists, musical organizations, directors of legitimate stage, motion picture and radio productions, musical directors, writers, cinematographers, composers, lyricists, arrangers, models, and other artists and persons rendering professional services in motion picture, theatrical, radio, television and other entertainment enterprises.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Booking Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Booking Agency.

5.1 Marketing Objectives

  • • Establish connections with actors, musicians, record labels, music and entertainment executives, and other artists.

  • • After the business has been established, continue to build a large referral network through existing client base.

  • • Establish a strong presence among celebrities and entertainment companies operating the New York metropolitan area.

5.2 Marketing Strategies

Booking Agency, Inc. and its Management intend to actively solicit artist management, public relations, and marketing work from a selected audience of artists, film producers, music labels, entertainment executive and other artists. Mr. Doe intends to develop a marketing campaign that will target these businesses and individuals through the use of advertisements in trade journals, musical publications, and through word of mouth referrals. Additionally, conventions, online advertising activities, sales development and viral marketing campaigns follow carefully orchestrated strategies by marketing personnel in conjunction with marketing experts. Timely coverage of Booking Agency, Inc. and its related services will be further directed through ongoing press relations, news releases and feature stories targeted at key professional artist management communities and other media outlets.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • Booking Agency will have an annual revenue growth rate of 16% per year.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. This is reinforced by the fact that the Company will only receive revenues once employment is secured on behalf of a retained artist. The Company will also receive fees related to the promotion of artists that are not related to the securing of employment contracts. As such, the business will be able to remain profitable and cash flow positive in any economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis