Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Army Navy Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a army and navy goods store while showcasing the expected financials and operations over the next three years. Army Navy Store, Inc. (“the Company”) is a New York based corporation that will provide military apparel and memorabilia products to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Company will be actively engaged in the retail sale of military apparel and memorabilia which will include. The Company will issue Certificates of Authenticity (COAs) on each military memorabilia item sold by the business through its retail store. In addition to its traditional retail store, the Company will also sell through several online channels including a proprietary website and online sales platforms like EBay and The third section of the business plan will further describe the services offered by the Army Navy Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Army Navy Store location. • Financing for the first six months of operation. • Capital to purchase the Company’s initial inventory. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Army Navy Store’s mission is to become the recognized leader in its targeted market for providing an expansive array of apparel and military goods products.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Army Navy Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Army Navy Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Army Navy Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Army Navy Store, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, the Company will be actively engaged in the business of acquiring and selling military memorabilia that have been used in conflicts. The business will also sell a substantial amount of military apparel. In addition to maintaining a traditional retail facility for making sales, the Company will also develop an online sales platform while concurrently establishing sales channels through popular websites such as EBay and The methods of distribution and advertising will be further covered in the fifth section of the business plan.





4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, army navy store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is sluggish. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Among companies that specialize in the distribution of collector’s items (which includes military goods), there are more than 19,000 companies that operate one or more retail locations. Each year, these businesses aggregately generate more than $12 billion of revenue while concurrently providing jobs to more than 90,000 people. These figures exclude revenues and payrolls generated by antiques dealers. This is a mature industry, and the future expected growth rate is expected to mirror that of the general economy. With the recent economic slowdown, Management anticipates that the industry will see a subsequent slowdown in growth and revenues as consumers cut back on discretionary purchases. However, the Army Navy Store intends to operate a national basis from its retail location via e-commerce based platforms. This will substantially reduce the risks of operating solely in a traditional retail capacity.

4.3 Customer Profile

Army Navy Store’s average client will be a middle to upper middle class man living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $25 to $500 per visit to the Army Navy Store’s (or through the Company’s online sales platforms).

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Army Navy Store, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with other military memorabilia dealers in the market so that the Company can acquire hard to find and in demand items quickly.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Army Navy Store to easily target its demographics within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Army Navy Store, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as army navy stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Army Navy Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature e-commerce functionality. As stated earlier, the business will also launch online sales platforms on other websites such as and EBay. Finally, Mr. Doe will attend military memorabilia trade shows on the weekends that are based within a 50 miles radius from the Company’s location to further promote sales. The Company will purchase booth space at these events in order to further drive revenues

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Army Navy Store, Inc. will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Military apparel and memorabilia and its related products are not necessities, and during an economic downturn, the Company may see a significant decline in its revenues. However, the Army Navy Store will operate with low overhead while concurrently using a number of different sales channels to make sales. As such, the business should remain profitable and cash flow positive despite the current economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis