It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an actuary firm while showcasing the expected financials and operations over the next three years. Actuary, Inc. (“the Company”) is a New York based corporation that will provide expert opinions as it relates to risk in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Company will specialize in providing licensed and certified expert opinions as it relates to risk (and forward looking income calculations) on behalf of clients throughout the United States and within the Company’s targeted market. The business will generate fees ranging from $500 to more than $10,000 depending on the complexity of the actuarial report. The business will generate revenues from per hour fees and as well as per project fees rendered to clients. The third section of the business plan will further describe the services offered by the Actuary.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Actuary’s mission is to become the recognized local leader in its targeted market for expert opinions as it relates to risk, insurance, and other issues that pertain to statistics.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as an actuary. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target attorneys, insurance businesses, and related entities within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Actuary, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Actuary requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Actuary, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Actuary. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Actuary, Inc.

3.1 Actuarial Services

As stated in the executive summary, the business will provide licensed and expert opinions pertaining to risk, insurance, and forward looking income calculations. A significant number of the Actuary, Inc.’s clients will be attorneys that require expert testimony during civil trials, depositions, and related legal proceedings. The business, from time to time, will also produce risk reports as it relates to insurance broking and business valuations.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the Actuary industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, the demand for actuarial services among trial attorneys, insurance companies, and related entities is expected to remain strong over the next five years.

4.2 Industry Analysis

The actuarial firm is a highly fragmented group of individual practitioners, certified public accountants, independent actuarial firms, and large auditing institutions. There are over 621,000 firms within the United States that have the ability to render general actuarial services. Among licensed and expert level actuaries, there are approximately 2,000 firms that are able to render these services during court proceedings. Each year, these firms generate approximately $4 billion of revenues while providing payrolls of $1.2 billion. The industry employs more than 26,000 people.

4.3 Customer Profile

By acting in an actuarial capacity, the Company will be able to instruct and guide trial attorneys, insurance companies, and corporate clients based on their statistical calculation needs. Below is a demographic profile of the businesses that Management will continue to target as potential clientele: • Has less than $1,000,000 per year of revenue • Has EBITDA of $50,000 to $250,000 per year. • Among attorneys, will require expert opinions for civil proceedings.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Actuary, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Actuary, Inc.

5.1 Marketing Objectives

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• • Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements, and word of mouth.

• • Establish relationships with other business consultants, attorneys, insurance brokerages, and related entities.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Actuary, Inc. to easily target the demographics as discussed earlier within the market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the business public. Actuary, Inc. will also use an internet based strategy. This is very important as many people seeking specialized actuarial services now the Internet to conduct their preliminary searches. Mr. Doe will register the Actuary with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the firm’s actuaries, their educational/experience backgrounds, the Company’s preliminary fee structure, and Actuary, Inc.’s ability to render services. The Company will maintain a sizable amount of print and traditional advertising methods among business journals within local markets to promote the actuarial services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Actuary, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, specialized actuarial services are typically in demand despite difficult economic climates due to the fact that insurance companies and trial lawyers continue to need these services. Additionally, the very high margin revenues generated from producing expert actuarial opinions will ensure that the business can continually satisfy its debt obligations despite declines in top line income.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis