It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $15,000,000 for the development of a casino that will provide a platform for people to play varying casino games such as poker, blackjack, roulette, and other classic casino games. This business plan will also showcase the expected financials and operations over the next three years. The Casino, Inc. (“the Company”) is a New York based corporation that will generate revenues from its gambling operations. It should be noted that the Casino will use an offshore subsidiary to hold the assets of the business. The Company was founded by John Doe.

1.1 Products and Services

Casino, Inc. will primarily generate revenues from the taking of bets on behalf of players that become enrolled members of the casino. The games hosted on the Company’s services will include blackjack, poke, roulette, and several online slot machine style games.

The business will also generate revenues from non-betting related activities including restaurant service, sales of liquor, sales of tobacco, sales of apparel, and rental of space from third parties that will have stores within the casino.

The third section of the business plan will further describe the services offered by the Casino.

1.2 The Financing

Mr. Doe is seeking to raise $15,000,000 in order to launch operations. The terms of this investment are to discussed during negotiations. The financing will be used for the following:

• Development of the Company’s Casino location.

• Capital for placing bets with players.

• Financing for the first six months of operation.

• Capital to purchase servers, computers, and gaming equipment.

1.3 Mission Statement

The Casino’s mission is to become the recognized leader in its targeted market as a location where people can play classic casino games.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the gaming industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the Company’s demographic.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Casino, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Casino requires $15,000,000 of funding. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Casino, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Casino. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

3.1 Casino Operations

As stated in the executive summary, the primary revenue center for the business will come through the ongoing placing of bets by customers with the Company among games such as blackjack, roulette, and slot machines. With these games, the player will be directly playing against the house. Management anticipates that the Company will have a house advantage of approximately 3% on each bet placed.

For games such as Poker, the business will receive a fee equal to 5% of the pot during each hand played by users.

3.2 Other Revenues

The business will generate substantial secondary revenues from services/products including:

• Rental of space to third party vendors

• Restaurant revenues

• Liquor and alcohol revenues

• Sales of souvenirs

• Sales of apparel

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the online advertising and e-commerce industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. As such, now is a strong economic climate for starting a new casino.

4.2 Industry Analysis

Gaming Industry

In the United States, gaming has become socially acceptable and in many other countries, gaming is an accepted part of life.  Combining one of the world’s most profitable and oldest industries with one of the world’s fastest growing and newest groups of potential clients, the possibilities are awe-inspiring.  Analysts forecast gaming revenue will rise to $122.7 billion by 2015, from $78.2 billion in 2010.

E-Commerce Operations (potential expansion of the business)

Online e-commerce businesses (including online casinos) are expected to generate $415 billion dollars this year. The United States Economic Census indicates that over the next five years, 60% of the businesses in the United States will have an internet presence. In early 2016, industry reports estimate that 210 million people will have access to the internet with approximately 65% of these people having direct high speed internet access.

4.3 Customer Profile

The Casino’s average client will be a young middle to upper middle class male of female. Common traits among end users will include:

• Annual household income exceeding $50,000.

• Between the ages of 21 to 65

• Lives within 150 miles of the Casino.

• Will spend $100 to $2,000 per visit to the Casino.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Casino intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Casino.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Establish relationships with advertisers.

• Develop promotional giveaways that will draw individuals to the Casino.

5.2 Marketing Strategies

Management intends to use a qualified advertising and marketing firm to help the Casino reach its intended audience of people living in the Company’s targeted market. This campaign will include the use of traditional print and media advertising as well as the Internet. Direct advertising campaigns will be of significant importance to the Company as the business is offering its services to a specified group of middle and upper income people.

Timely coverage of the Company and its Casino and related facilities will be further directed through ongoing press relations, news releases and feature stories targeted at key professional communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the Casino in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories. In depth coverage may also be obtained about the Company by hosting in-house interviews to be conducted by our company spokesperson, John Doe.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• The Casino ill have an annual revenue growth rate of 31% per year.

• The Owner will acquire $15 million funds to develop the business.

• Management will settle most short term payables on a monthly basis.

7.2 Sensitivity Analysis

In the event of a severe economic decline, the demand for casino services may decrease significantly, which may cause the casino revenue generated by the business to level off or decline. However, the high margins associated with the Casino will ensure that the business will be able to remain profitable and cash flow positive at all times.

 

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis