It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $50,000 for the development of a basketball camp while showcasing the expected financials and operations over the next three years. Basketball Camp, Inc. (“the Company”) is a New York based corporation that will provide ongoing basketball training services to its client base in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the business will be actively involved with providing young people (especially of middle school and high school age) with a broad array of training as it relates to improving their skills in basketball. The Basketball Camp will operate on a year round basis. During summer, the business will offer more intensive daily camp courses that focus on improving an individual’s ability to play basketball. The third section of the business plan will further describe the services offered by the Basketball Camp.

1.2 The Financing

Mr. Doe is seeking to raise $50,000 from as a bank loan. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Financing to develop the Company’s office location. • Financing for the first six months of operation. • Capital to purchase gym and fitness equipment. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Basketball Camp, Inc.’s mission is to become the recognized local leader in its targeted market for basketball training services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the physical fitness industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals with children within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Basketball Camp, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Basketball Camp requires $50,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Basketball Camp, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Basketball Camp, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

As stated in the executive summary, the business will be actively engaged in providing services that relate to increasing an individual (especially students) ability to play basketball. These camp services will also ensure that high level high school players can continue to refine their skills as they seek athletic scholarships. During summers, the business will operate on a daily basis to provide instruction (especially for high school students) with the ability to effectively increase their abilities on the court. At the onset of operations, Management intends to have three to four instructors that are well versed on basketball coaching available at all times.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the sports camp industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in a state of sluggish growth. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish growth will continue for a significant period of time, at which point the economy will begin a prolonged recovery period. However, this should have only a modest impact on the Basketball Camp’s ability to generate revenues.

4.2 Industry Analysis

Within the United States, there are approximately 2,500 businesses that operate one or more sports camp facilities. Each year, these businesses aggregately generate more than $3 billion of revenues and provide seasonal employment to 40,000 people. Annual payrolls in each of the last five years has exceeded $400 million. The growth rate of this business is expected to remain in lockstep with that of the economy and population. There are approximately 2,500 companies in the United States that specialize in the sports camp (including Basketball camp) operations.

4.3 Customer Profile

Basketball Camp, Inc.’s average client will be a middle to upper middle class individual living in the Company’s target market. Common traits among clients will include: • Has a family with two children (one of which will be going to college within the next one to two years and is seeking an athletic scholarship). • Annual household income exceeding $50,000 per year • Will spend $1,000 to $2,000 per year with the Basketball Camp, Inc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Basketball Camp intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of Basketball Camp, Inc.

5.1 Marketing Objectives

• • Establish relationships with schools and basketball coaches.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Basketball Camp, Inc. to easily target the demographics outlined in the previous section of the business plan within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Basketball Camp, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as basketball camps, now the Internet to conduct their preliminary searches. Mr. Doe will register the Basketball Camp with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the services offered by Basketball Camp, Inc, its coaches, preliminary pricing information, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the Basketball Camp services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • Basketball Camp, Inc. will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $50,000 of debt funds to develop the business.

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. To many people, basketball coaching and training is an absolute necessity, and only a more severe economic recession would result in a lower revenue base for the business. Additionally, Mr. Doe will strive to keep the costs of his Company’s services low, and as such, the business will be able to thrive despite the current deleterious economic conditions.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis