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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Apr. 30

Custom Business Plan
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017

Free Pool Cleaning Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a pool cleaning while showcasing the expected financials and operations over the next three years. Pool Cleaning Service, Inc. (“the Company”) is a New York based corporation that will provide pool cleaning and maintenance services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from the sale of pool cleaning and maintenance services offered to residences, hotels, building managers, and property management firms throughout the target market. The Company will earn substantial gross margins from providing these services. Pool Cleaning Service, Inc.’s secondary revenue stream will come from the sale of chemical and other accessories used in conjunction with the aforementioned services. The third section of the business plan will further describe the services offered by Pool Cleaning Service, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Pool Cleaning Service, Inc.’s mission is to become the leading local provider of pool cleaning and maintenance services to homeowners, building owners, and property management firms.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the pool/spa industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target homeowners, hotels, and property management firms within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Pool Cleaning Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Pool Cleaning Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Pool Cleaning Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Pool Cleaning Service. Based on historical numbers, the business could fetch a sales premium of up to 4 to 6 times the previous year’s earnings.

3.0 Products and Services

Below is a description of the pool cleaning and maintenance services offered by Pool Cleaning Service, Inc.

3.1 Pool Cleaning Services

The primary revenue source for the business are pool cleaning and pool maintenance services rendered to the general public and building owners/property management firms. Mr. Doe intends to employ a staff of four pool cleaners that will actively ensure that the Company’s clientele have cleaned pools and properly operating pumping and internal systems. When required, Pool Cleaning Service, Inc. will be able to contract with pool technicians to fix mechanical or electrical problems. This will be a secondary service revenue center for the Company. Prior to the onset of operations, Mr. Doe will acquire all of the proper licensure so that the business can legally render these services to the general public.

3.2 Sale of Pool Care Products

The Company’s secondary stream of income will come from the sale of pool chemicals and related supplies (such as pH testing kits). Mr. Doe anticipates that these sales will account for approximately 15% of the Company’s aggregate top line income while producing margins of approximately 70%.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the pool cleaning and maintenance industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Within the United States, there are approximately 4,000 companies that provide pool cleaning and pool maintenance services to the general public. Each year, these businesses aggregately generate more than $1.5 billion of revenue while concurrently providing jobs to more than 50,000 people. Payrolls in each of the last five years have exceeded $450 million. This is a mature industry, and the future expected growth is expected to mirror that of the general economy.

4.3 Customer Profile

Pool Cleaning Service, Inc.’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $50 to $100 per month on pool cleaning and maintenance services. • Among building owners, hotels, and property management firms, will spend $250 to $750 per month on pool cleaning and maintenance services. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Pool Cleaning Service, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with home owner associations and property management firms within the targeted market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Pool Cleaning Service, Inc. to easily target homeowners, building owners, and property management firms within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Pool Cleaning Service, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as pool cleaning and maintenance businesses, now the Internet to conduct their preliminary searches. Mr. Doe will register Pool Cleaning Service, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the services offered by the Company and relevant contact information. Finally, Mr. Doe will develop ongoing relationships with property management firms, area hotel/motels, building owners, and other entities that have large scale pool cleaning needs. This will ensure a continued and steady stream of income for the business on a monthly basis.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Pool Cleaning Service, Inc. will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, most people that own pools have a higher than national average income, and are often to busy to properly care for their installed pools. As such, they will continue to hire trained professionals like those employed by the Pool Cleaning Service for their pool cleaning/maintenance needs. Additionally, the business will generate highly predictable high margin income streams from its commercial contracts.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis