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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Sept. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

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Checkout our new sister site!

Free Radio Station Business Plan

For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $1,800,000 for the development of a radio station company while showcasing the expected financials and operations over the next three years. Radio Station, Inc. (“the Company”) is a New York based corporation that will provide develop and distribute radio programming produced by the business to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Company will be actively engaged in the development and distribution of radio broadcasted programs produced by the business. Once the Company “green lights” a new radio show or format, the business will aggressively produce, distribute, and market the show to the general public.


At this time, the business is acquiring its radio licenses so that the business can immediately begin broadcasting once the requisite capital is in place.


The third section of the business plan will further describe the services offered by the Radio Station,

1.2 The Financing

Mr. Doe is seeking to raise $1.8 million from an investor or group of investor(s). On a preliminary basis, Mr. Doe intends to sell a 50% interest in the business in exchange for the capital sought in this business plan. The investor will also receive a seat on the board of directors as well as a regular stream of dividends from the royalties earned on the radio show programs produced and distributed by the Company. The financing will be used for the following:


  • Development of the Company’s production operations.

  • Financing for the first six months of operation.

  • Capital to purchase radio broadcasting and production equipment

1.3 Mission Statement

To produce quality radio entertainment and other media that provides the Company’s audience with enjoyable entertainment.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the radio station industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target quality disc jockeys and on air personalities that can provide the Company with extensive materials that the Company can produce and distribute via its radio broadcasting operations.


2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Radio Station, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Radio Station requires $1.8 million of investor funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

At this time, Mr. Doe is seeking to sell a 50% equity interest in the business in exchange for the requisite capital sought in this business plan. The investor will receive a seat on the board of directors and a share of the ongoing royalties generated by the Company’s radio broadcasting.

2.4 Management Equity

Once the requisite capital is raised, Mr. Doe will retain a 50% ownership interest in the business.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Radio Station, Inc. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings if the Company earns substantial royalty income from previous broadcasts.


3.0 Products and Services

3.1 Radio Operations

Below is a brief summary of benefits offered to the listener and the advertiser of Radio Station, Inc.


  • Constant stream of music content that appeals to an independent music audience.
  • Regular giveaways of merchandise to listeners that register on the Radio Station website.
  • Regular updates in the content and music programming offered by the business so the Company may continue to maintain a large diverse customer base.


  • Content that appeals to a wide demographic of world wide listeners.
  • Oversight for the listening base of the radio station through third party advertising management.
  • The ability to quickly see the results from an advertising campaign.

The business will institute several merchandise giveaways as a promotional campaign for the business’s website. This should allow the business to draw more people to the website to register for email updates and notification of new content.

3.2 Advertising Revenues

Among advertising revenue, the primary stream of revenue generated from advertisements will come from the Company’s broadcasting station. At the onset of operations, the Company will solicit a third party advertising agency firm to source all advertisements that will be played on the Company’s broadcasting station.

A secondary stream of revenue generated for the business will come from the sale of static and dynamic advertisements throughout the website and during streaming radio content. There are a number of third party advertising providers that will pay the Company directly for hosting their streaming content of advertisements. Radio Station, Inc. will make full use of this content in order to generate predictable streams of revenue on a monthly basis. Management is currently sourcing vendors for this aspect of the Company’s revenue generation.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

The business of providing radio broadcasted content with the ability to generate revenue from advertising sales is a complicated business that has many operating facets. Typically, entertainment media content is immune from general changes in the economy, as the content is provided for free, and if people continue to listen to the program, the business will consistently be able to sell advertising space. As such, much of the following market analysis is geared towards the entry plan of the business and the expansion of its customer base.

4.2 Industry Analysis

Within the United States there are more than 7,000 radio program production companies that operate among several thousand markets within the United States. Each year these companies aggregately generate $57 billion dollars a year of revenue while providing jobs for more than 280,000 people. Aggregate payrolls in each of the last five years have reached $9 billion dollars. Radio is a mature industry, and the future expected growth rate will equal that of the general economy.

4.3 Customer Profile

As each radio program and production will target a different demographic, Radio Station, Inc. will conduct an extensive demographic and marketing profile before each new radio program is developed.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Radio Station, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business’s developed radio programming among its targeted market. Below is an overview of the marketing strategies and objectives of the Radio Station, Inc.

5.1 Marketing Objectives

  • Establish a strong presence in targeted domestic markets.

  • Establish connections with entertainment advertising agencies and marketing firms.

  • Build a large network of financial backers.

5.2 Marketing Strategies

Management intends on running a number of advertisements within the United States that feature descriptions of the Company’s radio programming, its disc jockeys, radio personalities, and descriptions of the format of the Radio Station.

At the onset of operations, the Company will quickly source a number of marketing firms and advertising agencies that place advertisements for businesses on the radio waves. Radio Station, Inc. will develop an extensive information brochure showcasing the listening base and the demographics targeted by the business. As stated earlier, the Company intends to use a third party advertising firm that will place radio advertisements for the Company’s online and traditional broadcasts. This strategy will allow the business to operate profitability from the onset of operations as the advertising revenues will be generated immediately after the business launches.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.o:p>


6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

77.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

  • Radio Station, Inc. will have an annual revenue growth rate of 16% per year.

  • The Founder will acquire $1.8 million of equity funds to develop the business.

7.2 Sensitivity Analysis

Radio Station’s revenues are moderately sensitive to changes in the general economy. Advertising revenues have a tendency to decline in the event of an economic recession, as content providers compete for small amounts of advertising dollars. The high gross margins achieved by the Company will allow the business to remain profitable even in the event of an economic recession.

7.3 Source of Funds /b>

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis