It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $200,000 for the development of a paternity testing medical laboratory while showcasing the expected financials and operations over the next three years. Paternity Testing Clinic, Inc. (“the Company”) is a New York based corporation that will provide testing of organic/medical components on behalf of its client base in its targeted market with the intent to determine fatherhood of a child. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing testing of bodily fluids and organic/medical components on behalf of its client base, which will primarily consist of individuals that are seeking to determine paternity of a child. The business will earn substantial fees from carrying out these tests.

The business will also provide per hour consulting fees and project review fees regarding the development of laboratory tests as they related to more complex studies regarding family histories. This is a very important secondary income stream for the Company.

The third section of the business plan will further describe the services offered by the Paternity Testing Clinic.

1.2 The Financing

Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s laboratory location.

• Financing for the first six months of operation.

• Capital to purchase laboratory equipment.

Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

Paternity Testing Clinic, Inc.’s mission is to provide comprehensive and state-of-the-art medical paternity testing on behalf of its client base.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the paternity testing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals that are seeking paternity tests within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Paternity Testing Clinic, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Paternity Testing Clinic, Inc. requires $200,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Paternity Testing Clinic, Inc.

2.5 Exit Strategy

If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Paternity Testing Clinic, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

The primary source of revenue for the business will come from the ongoing testing of blood, tissue, bodily fluids, on behalf its client base in order to determine a child’s father. The Company will charge per test basis. At the onset of operations, the Company will have three properly qualified lab technicians that will perform laboratory work as it relates to paternity testing. Mr. Doe intends on using a high impact marketing campaign to bring in business among individuals that want to determine the paternity of their child.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the medical laboratory (which includes paternity testing clinics) industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially.  However, this should have a minimal impact on the Paternity Testing Clinic’s ability to generate business.

4.2 Industry Analysis

Within the United States, there are approximately 16,500 laboratories that specialize in the testing of medical related compounds (including paternity testing, which accounts for 10% of the total industry).

Each year, these businesses aggregately generate more than $18.7 billion of revenue while concurrently providing jobs to more than 100,000 people. Aggregate payrolls in each of the last five years have exceeded $9 billion.

4.3 Customer Profile

Management anticipates that its average client will be an individual seeking to determine the paternity of their child:

• Annual income of $25,000+

• Will spend $200 to $500 on a paternity test

• Lives within 30 miles of the Paternity Testing Clinic location.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Paternity Testing Clinic, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Develop strong ongoing relationships with local doctors, hospitals, and other businesses that have ongoing paternity testing needs for their patients

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies to ensure that the Company can immediately generate ongoing paternity testing services among its targeted demographics at the onset of operations. Primarily, Mr. Doe will initially contact local physicians, medical clinics, and hospitals for referrals. After initial contact, the Company will provide an extensive sales brochure that will showcase information about the Company’s services, its pricing, and why the Paternity Testing Clinic can satisfy all of a client’s paternity testing needs.

Additionally, the business will develop its own online platform so that clients searching the web for paternity testing services can see the Company’s web page among ranked directories. This website will feature similar information as that of the sales brochures.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• Paternity Testing Clinic, Inc. will have an annual revenue growth rate of 8% per year.

• The Owner will acquire $200,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

Paternity Testing Clinic’s revenues are not sensitive to changes in the general economy. Much like the rest of the healthcare industry, the Company will be able to effectively generate revenues from individuals (and outsourced medical businesses) that have ongoing testing needs. As such, the current economic climate will not hinder the Company’s ability to launch operations.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis