Free Paternity Testing Clinic Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
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and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- Loan Amortization and ROI Tools
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $200,000 for the development of a paternity
testing medical laboratory while showcasing the expected financials and
operations over the next three years. Paternity Testing Clinic, Inc. (“the
Company”) is a New York
based corporation that will provide testing of organic/medical components on
behalf of its client base in its targeted market with the intent to determine
fatherhood of a child. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue center for the business will come from the ongoing testing of bodily
fluids and organic/medical components on behalf of its client base, which will
primarily consist of individuals that are seeking to determine paternity of a
child. The business will earn substantial fees from carrying out these tests.
The business will also provide per hour consulting fees and project
review fees regarding the development of laboratory tests as they related to
more complex studies regarding family histories. This is a very important
secondary income stream for the Company.
The third section of the business plan will further describe the services
offered by the Paternity Testing Clinic.
1.2 The Financing
Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest
rate and loan agreement are to be further discussed during negotiation. This
business plan assumes that the business will receive a 10 year loan with a 9%
fixed interest rate. The financing will be used for the following:
-
Development of the Company’s laboratory location.
-
Financing for the first six months of operation.
-
Capital to purchase laboratory equipment.
Mr. Doe will contribute $25,000 to the venture.
1.3 Mission Statement
Paternity Testing Clinic, Inc.’s mission is to provide comprehensive and state-of-the-art
medical paternity testing on behalf of its client base.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the
paternity testing industry. Through his expertise, he will be able to bring
the operations of the business to profitability within its first year of
operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first
three years of operation. Mr. Doe intends to implement marketing campaigns that
will effectively target individuals that are seeking paternity tests within the
target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Paternity Testing Clinic, Inc.
The Company is registered as a corporation in the State of
New York.
2.2 Required Funds
At this time, Paternity Testing
Clinic, Inc. requires $200,000 of debt funds. Below is a breakdown of how these
funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an
investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Paternity
Testing Clinic, Inc.
2.5 Exit Strategy
If the businesIf the business is very
successful, Mr. Doe may seek to sell the business to a third party for a
significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of Paternity Testing Clinic, Inc.
Based on historical numbers, the business could fetch a sales premium of up to 4
times earnings.
3.0 Products and Services
The primary source of revenue
for the business will come from the ongoing testing of blood, tissue, bodily
fluids, on behalf its client base in order to determine a child’s father. The
Company will charge per test basis. At the onset of operations, the Company will
have three properly qualified lab technicians that will perform laboratory work
as it relates to paternity testing. Mr. Doe intends on using a high impact
marketing campaign to bring in business among individuals that want to determine
the paternity of their child.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the medical laboratory (which includes
paternity testing clinics) industry, the customer profile, and the competition
that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States
is moderate. Unemployment rates have declined while asset prices have risen
substantially. However, this should have
a minimal impact on the Paternity Testing Clinic’s ability to generate business.
4.2 Industry Analysis
Within the United States, there are approximately
16,500 laboratories that specialize in the testing of medical related compounds
(including paternity testing, which accounts for 10% of the total industry).
Each year, these businesses
aggregately generate more than $18.7 billion of revenue while concurrently
providing jobs to more than 100,000 people. Aggregate payrolls in each of the
last five years have exceeded $9 billion.
4.3 Customer Profile
Management anticipates that its
average client will be an individual seeking to determine the paternity of their
child:
-
Annual income of $25,000+
-
Will spend $200 to $500 on a paternity test
-
Lives within 30 miles of the Paternity Testing Clinic location.
4.4 Competitive Analysis
This is one of the sections of
the business plan that you must write completely on your own. The key to writing
a strong competitive analysis is that you do your research on the local
competition. Find out who your competitors are by searching online directories
and searching in your local Yellow Pages. If there are a number of competitors
in the same industry (meaning that it is not feasible to describe each one) then
showcase the number of businesses that compete with you, and why your business
will provide customers with service/products that are of better quality or less
expensive than your competition.
5.0 Marketing Plan
Paternity Testing Clinic, Inc.
intends to maintain an extensive marketing campaign that will ensure maximum
visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of the Company.
5.1 Marketing Objectives
5.2 Marketing Strategies
Mr. Doe intends on using a
number of marketing strategies to ensure that the Company can immediately
generate ongoing paternity testing services among its targeted demographics at
the onset of operations. Primarily, Mr. Doe will initially contact local
physicians, medical clinics, and hospitals for referrals. After initial contact,
the Company will provide an extensive sales brochure that will showcase
information about the Company’s services, its pricing, and why the Paternity
Testing Clinic can satisfy all of a client’s paternity testing needs.
Additionally, the business will
develop its own online platform so that clients searching the web for paternity
testing services can see the Company’s web page among ranked directories. This
website will feature similar information as that of the sales brochures.
5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However,
if you have hundreds of items, condense your product list categorically. This
section of the business plan should not span more than 1 page.more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its
proforma financial statements on the following:
-
Paternity Testing Clinic, Inc.
will have an annual revenue growth rate of 8% per year.
-
The Owner will acquire $200,000
of debt funds to develop the business.
-
The loan will have a 10 year
term with a 9% interest rate.
7.2 Sensitivity Analysis
Paternity Testing Clinic’s
revenues are not sensitive to changes in the general economy. Much like the rest
of the healthcare industry, the Company will be able to effectively generate
revenues from individuals (and outsourced medical businesses) that have ongoing
testing needs. As such, the current economic climate will not hinder the
Company’s ability to launch operations.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
.
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis