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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through June 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Yoga Studio Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a yoga studio while showcasing the expected financials and operations over the next three years. The Yoga Studio, Inc. (“the Company”) is a New York based corporation that will provide yoga instruction and classes to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, the Yoga Studio will provide customers with an expansive line of yoga classes, which seek to cleanse the body by performing postures in a yoga room. Mr. Doe anticipates that these services will generate approximately $1,000 of revenue for the business on a daily basis. The Company will employ two full time yoga instructors to provide these services. The Company will also generate revenues from the sale of bottled water, yoga mats, and apparel that compliment the Company’s core line of yoga instruction services. The third section of the business plan will further describe the services offered by the Yoga Studio.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Yoga Studio’s mission is to become the recognized local leader in its targeted market for yoga instruction services and classes.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the yoga instruction industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Yoga Studio, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Yoga Studio requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Yoga Studio, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Yoga Studio. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the yoga instruction and class services offered by the Yoga Studio.

3.1 Yoga Instruction and Classes

The Company will offer several styles of yoga classes, including: Gentle Kripalu, Classic Hatha, Vinyasa Flow, Power Vinyasa and the Ashtanga Yoga Series. These styles represent different approaches to yoga with varying levels of technical difficulty and strenuousness. The Company’s eclectic continuum of yoga classes allows the Yoga Studio and its instructors to continuously challenge students both physically and mentally as they deepen their practice and achieve proficiency. The Yoga Studio will allow each of its teachers/instructors to use their experience, training and creativity to inform the direction of their classes, rather than dictate how each class must be taught. From the instructors’ perspective, they get the freedom to be themselves while sharing their unique passion for yoga. From the students’ perspective, the Company offers a variety of classes and interpretations helping to keep their practice evolving and fresh from day to day and year to year.

3.2 Retail Sales of Yoga Related Products

In addition to providing yoga services, the Company will also sell bottled water and yoga mats as complimentary items. Management expects that 10% of the Company’s aggregate revenues will come from this revenue center.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the yoga industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

Day spas (which included yoga studios) provide the US economy with over $12 billion dollars a year of revenue. Revenues directly from yoga instruction are estimated to generate $2 billion dollars per year. Nationwide, there are over 33,000 businesses that focus on providing massage and non-medically oriented spa services. Additionally, the industry employs more than 378,000 people and provides average annual payrolls of $2.8 billion dollars per year. This industry has exploded as the economic tastes of Americans have changed significantly over the last five years as the overall wealth of the country has grown. As Americans now have more access to capital and an increased borrowing capacity, their ability to spend money on brand name and luxury items/services has also increased. In the last five years, gross annual receipts from yoga studios have increased 40% with the number of studios increasing by 20% during the same period. This trend is expected to continue as the economy remains strong.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Yoga Studio intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Yoga Studio.

5.1 Marketing Objectives

  • • Establish relationships with physicians, chiropractors, and other allied health professionals that will refer their patients to yoga classes at the Yoga Studio.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Yoga Studio to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Yoga Studio will also use an internet based strategy. This is very important as many people seeking local services, such as yoga studios, now the Internet to conduct their preliminary searches. Mr. Doe will register the Yoga Studio with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the types of yoga offered by the business, pricing information, location information, and how to contact the Yoga Studio. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the yoga instruction and yoga classes that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Yoga Studio will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are somewhat sensitive to the overall economy. The Yoga Studio is offering non-essential yoga studio services to a middle income earning group. As such, in the event of a general economic decline, the Company may have a decrease in its revenues. However, the profit margins generated by the Company are high enough to ensure that even a significant economic recession will allow the business to operate profitability and cash flow positive.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis