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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through June 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Sports Agency Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a sports agency while showcasing the expected financials and operations over the next three years. Sports Agency, Inc. (“the Company”) is a New York based corporation that will provide sports representation and promotion to clients throughout the United States. The Company was founded by John Doe.

1.1 Products and Services

The primary service offered by Sports Agency, Inc. is sports representation. In this segment of the Company’s operations, the business will obtain, negotiate, and counsel clients in regards to obtaining contractual employment in sports. In exchange for these services, the business will receive a fee equal to 15% of the face value of the secured contract. The Company’s secondary revenue center will come from consulting/promotional services that are provided on behalf of clients. The third section of the business plan will further describe the services offered by the Sports Agency.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Sports Agency location. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

It is the goal of the Sports Agency to provide outstanding sports representation, consulting, counseling, and public relations t to a broad spectrum of athletes.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the sports management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

As time progresses, the Sports Agency will continually expand its client base by aggressively reinvesting a portion of its after-tax cash flow into new marketing campaigns intended to draw athletes to the firm. The business may also expand its revenues lines by offering ancillary services such as financial planning and endorsement management.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Sports Agency, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Sports Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Sports Agency, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Sports Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Sports Agency.

3.1 Sports Representation

The primary revenue center for the business will come from securing athletes with employment and contractual agreements for their athletic services. As stated in the executive summary, the Sports Agency intends to work closely with athletes and companies that produce athlete works among every genre and medium. For each successfully acquired employment contract obtained for a client, the Sports Agency will receive a fee equal to 15% of the face value of the contract.



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the sports agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have minimal impact on the Company’s revenues as athletes will continue to need representation and promotional services despite deleterious economic conditions.

4.2 Industry Analysis

Within the United States there is a tremendous demand among athletes in order to have their business affairs attended to while also having them promoted (in regards to endorsements). There are 6,500 businesses that provide these services to athletes and entertainers (they are considered to be part of the same industry). The aggregate revenue generated by these people and businesses is in excess of $4 billion dollars each year. The industry employs approximately 40,000 people, and disburses $2 billion dollars in payrolls. During the last economic census, it was found that the number of businesses operated within this industry has increased at a rate of 28% every five years. However, gross receipts have increased 65% over the same period. This is primarily attributed to the fact that the demand for public relation and its associated services have become exponentially more complicated as the number of new technologies and athletic media have increased.

4.3 Customer Profile

The average consumer of the Company’s sports representation and entertainment consulting services will be an athlete that is seeking to expand their market reach via endorsements or to have their contracts renegotiated or extended. Mr. Doe expects that the average client will have gross incomes of $500,000 to $10,000,000+ per year. Among clients, Management expects that clients will be athletes among all major sports including football, baseball, basketball, hockey, and soccer.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Sports Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Sports Agency.

5.1 Marketing Objectives

  • • Establish a strong presence among athletes (both up and coming and established) operating the New York metropolitan area.

  • • After the business has been established, continue to build a large referral network through existing client base.

  • • Establish connections with companies that will retain athletes for celebrity endorsement contracts.

5.2 Marketing Strategies

Sports Agency, Inc. and its Management intend to actively solicit athlete management, public relations, and marketing work from a selected audience of athletes. Mr. Doe intends to develop a marketing campaign that will target these businesses and individuals through the use of advertisements in trade journals, publications, and through word of mouth referrals. Additionally, conventions, online advertising activities, sales development and viral marketing campaigns follow carefully orchestrated strategies by marketing personnel in conjunction with marketing experts. Timely coverage of Sports Agency, Inc. and its related services will be further directed through ongoing press relations, news releases and feature stories targeted at key professional athlete management communities and other media outlets.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Sports Agency will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. This is reinforced by the fact that the Company will only receive revenues once employment is secured on behalf of a retained athlete. The Company will also receive fees related to the promotion of athletes that are not related to the securing of employment contracts. As such, the business will be able to remain profitable and cash flow positive in any economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis