Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through July 31

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through July 31

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Self Storage Facility Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $1,850,000 of debt funds for the development of a self storage facility while showcasing the expected financials and operations over the next three years. The Self Storage Facility, Inc. (“the Company”) is a New York based corporation that will provide a number of varying sized self storage spaces to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The Company intends to operate a substantial self storage facility its targeted market outside of the New York metropolitan area. The facility will feature approximately two to three acres of space so that customers can rent large (full scale), medium, and small storage spaces for their personal belongings. The Company will be able to generate recurring streams of income on a monthly basis from the continued rental of these spaces to customers. Management, based on the architectural plans for the facility, expects to develop 50 full sized spaces (about the size of a small garage), 100 medium sized spaces (approximately 10 feet by 5 feet), and 150 small sized space (5 feet by 5 feet). The third section of the business plan will further describe the services offered by the Self Storage Facility.

1.2 The Financing

Mr. Doe is seeking to raise $1,850,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 30 year loan with a 7% fixed interest rate.

1.3 Mission Statement

The Self Storage Facility’s mission is to provide customers with an easily accessible location where they can securely store their personal items

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the real estate industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals seeking storage space within the target market. Additionally, Mr. Doe may seek to develop additional facilities with the accrued profits of the business after the third year of operations. He may seek to refinance the equity of the self storage complex to be used as a down payment for a second facility.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Self Storage Facility, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Self Storage Facility requires $1,850,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Self Storage Facility, Inc.

2.5 Exit Strategy

In the event that Mr. Doe wishes to sell the Self Storage Facility, he will contract a real estate brokerage firm to showcase the property to potential buyers. Typically, these businesses have a very high resale value due to the increased value of the property over time plus the recurring nature of the facility’s revenues. Mr. Doe expects that the business could be sold for three to four times earnings plus the value of the appreciated self storage facility real estate.

3.0 Products and Services

Below is a description of the services offered by the Self Storage Facility.

3.1 Self Storage Services

As stated earlier, the Company’s primary revenue source will come from the management of the self storage facility that Mr. Doe intends to develop outside of the New York metropolitan area. This facility will be of a substantial size, and Management expects that it will have 300 customers by the end of the first year of operation. Demand for additional storage space in the target market is immense, and by developing an easily accessible location the business will be able to maintain a near 100% occupancy rate at all times. Customers will be billed on a monthly basis directly to a credit/debit card account. This will ensure that the business does not need to worry about maintaining and collecting late receivables from customers. Additionally, customers will benefit from the fact that the storage facility will offer 24 hour access, and a security patrol guard will be on the premises at all times to ensure the safety of the customer’s stored items. The facility will have state of the art surveillance equipment installed on the premises to ensure maximum security.



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the self storage facility industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, once self storage facilities (especially in large metropolitan areas) are somewhat immune from deleterious economic changes once they reach near full capacity. In major metropolitan areas, space is an expensive commodity, and people (regardless of the economic climate) will continue to require additional storage for their belongings.

4.2 Industry Analysis

Within the United States, there are approximately 10,000 companies that operate one or more self storage facilities. Each year, these companies aggregately generate $3.6 billion of revenues while concurrently providing jobs to more than 30,000 people. Payroll expenditures in each of the last five years has exceeded $500 million dollars. One of the common trends within this industry is to partner with a self-storage facility marketing company that charges a royalty for mass marketing the developer’s facility. This business model is similar to major hotel chains like Marriott and Hilton that provide marketing services to customers, but do not directly own the properties. Major franchisors in the self storage industry include Lakeland Self Storage, Budget Storage, and U-Store-It, Inc.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Self Storage Facility intends to maintain an extensive presence within its targeted market so that the business can have its facility reach maximum (or near maximum) capacity by the ninth month of operation.

5.1 Marketing Objectives

  • • Develop relationships with real estate brokers that are assisting clients with moves (who require storage space that will not fit into their new living spaces).

  • • Potentially partner with a national self-storage marketing company that will brand the Company’s facility, thus providing it with greater visibility in the targeted market.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Management intends on using a number of marketing strategies that will create immediate visibility for the Self Storage Facility at the onset of operations. Prior to the completion of the facility, the business will develop a local marketing campaign that will include traditional advertisements in locally distributed newspapers and periodicals that will inform the general public of the Self Storage Facility’s opening, its pricing, and its location. The business will also develop a website showcasing the Self Storage Facility’s operations, its location, directions to the location, pricing of various sized spaces, the security on premises, and how a person can become a customer of the Self Storage Facility. Mr. Doe will register this website with several online directories as many people now use the internet to find local service providers. As mentioned above, the Company will also develop referral relationships with local real estate agents and brokers that will refer business to the Self Storage Facility from clients that are moving to the area, but lack the space to store all of their belongings in their new homes or apartments. This will become an invaluable source for marketing the business to the general public.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Self Storage Facility will have an annual revenue growth rate of 5% per year.

  • • The property and real estate owned by the business will appreciate at a 6% rate per year.

  • • The Owner will acquire $1,850,000 of debt funds to develop the business.

7.2 Sensitivity Analysis

The Self Storage Facility’s revenue should not be sensitive to changes in the general economy. Once a customer rents a space from the facility, they will most likely continue to use the space for years to come. Additionally, all fees will be billed on a monthly basis to a credit or debit card, which will ensure that the business maintains minimal receivables issues and that the debt undertaken by the Company can be serviced on a monthly basis.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis