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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Property Appraiser Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a property appraisal business while showcasing the expected financials and operations over the next three years. Property Appraiser, Inc. (“the Company”) is a New York based corporation that will provide value appraisals of homes on behalf of homeowners, real estate investors, and banks in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary revenue stream for the business is property appraisal and real estate analysis for the general public. Mr. Doe will become licensed by the state’s appraisal licensing authority to perform certified appraisals to the general public and banks that have taken homes into foreclosure. One of the most interesting aspects of the business is that it is needed in all economic climates, including the deleterious real estate market currently occurring within the United States. The third section of the business plan will further describe the services offered by the Property Appraiser.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Property Appraiser’s mission is to become the recognized leader in its targeted market for property appraisal services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the construction and real estate industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, banks, contractors, and real estate investors within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Property Appraiser, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Property Appraiser requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Property Appraiser, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Property Appraiser, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the property appraisal services offered by Property Appraiser, Inc.

3.1 Property Appraisal Services

As stated in the executive summary, the primary revenue stream for the business will be to determine the approximate free market value of a property. For each appraisal rendered, Mr. Doe anticipates a fee of $500 to $750 depending on the size and complexity of the appraisal. Appraisals will be completed in line with regulations set forth by the State. These certified appraisals will often be used in direct conjunction with the acquisition of properties and loans, and as such, they must adhere to standards in determining free market value. Mr. Doe (and his staff) will often use comparables, recent home sales, and pending home sales in making determinations of free market value.



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the property appraisal industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, property appraisal businesses operate with relatively strong economic stability as home sellers/buyers and real estate investors are required to have certified property appraisals in order to obtain home loans. During strong real estate markets, property appraisal companies are demanded among real estate developers to certify the value of new properties. As such, the business will be able to remain profitable in any economic climate.

4.2 Industry Analysis

Within the United States, there are 4,500 companies that provide certified property appraisal services. Each year, these businesses aggregately generate $1.7 billion a year of revenue while providing jobs to more than 17,000 people. Total payrolls in each of the last five years have exceeded $500,000,000. This is a mature industry, and the future expected growth rate will mirror that of the general economy.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Property Appraiser, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with contractors, real estate investors, and banks within the targeted market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Property Appraiser, Inc. to easily target homeowners, real estate investors, and developers within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Property Appraiser, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as property appraisers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Property Appraiser with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s services, preliminary pricing, and contact information. Finally, Mr. Doe will develop ongoing relationships with real estate investors, contractors, and home builders that continually need the services of a licensed property appraiser.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Property Appraiser, Inc. will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, property appraisal services are demanded regardless of the general economy as people selling homes (like in today’s market) will continue to require certified appraisals for their properties. Finally, the high margin revenues generated by the business will ensure the continued profitability of the business despite declines in top line income.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis