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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Nursing Home Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $1,000,000 for the development of a nursing home while showcasing the expected financials and operations over the next three years. Nursing Home, Inc. (“the Company”) is a New York based corporation that will provide nursing home services through its home-like facility to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As state above, Nursing Home is in the business of providing compassionate round the clock nursing and assisted living services that will allow elderly people and people with chronic disorders to have round the clock medical assistance. The Company will also retain a number of healthcare professionals in the event that more significant treatment is needed or in the event of an emergency. Nursing Home, Inc. will specialize in providing many levels of in-care services which will range from the management of common diseases among elderly patients to round the clock care for people that have intensive and ongoing medical needs. The third section of the business plan will further describe the services offered by Nursing Home, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $1,000,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 30 year loan with a 7% fixed interest rate.

1.3 Mission Statement

It is the goal of the Company to provide a caring environment for those that need round the clock medical and living support. The Company is committed to providing a safe and secure environment for patients. Management will also ensure that the facility complies with all local, state, and federal regulations concerning nursing home services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the healthcare industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target families with individuals that require continued care and oversight within a compassionate nursing home facility.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Nursing Home, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Nursing Home, Inc. requires $1,000,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Nursing Home, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Nursing Home, Inc. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings plus the value of the appreciated real estate owned by Nursing Home, Inc.

3.0 Products and Services

Below is a description of the services offered by the Nursing Home.

3.1 Nursing Home Services

The Nursing Home, Inc.’s business seeks to provide people with an alternative to the uncompassionate facilities of normally associated with places where elderly people and people with chronic medical conditions receive ongoing treatment. Management will only hire nurses and nursing aides that truly seek to improve the quality of life for the Company’s clients. Additionally, the business will have a number of specialty health professionals on retainer so that each of the Company’s clients receives the highest level of medical service should the need arise. Management intends to have several specialty allied health professionals on retainer



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the nursing home industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

There are over 19,000 nursing home and specialized assisted living facility companies in the United States. Each year, the industry generates over $49 billion dollars in billable revenue. The industry also employs more than 1,000,000 people, and provides average annual payrolls of over $22 billion dollars. The nursing home industry has grown tremendously over the past fifteen years. According to the last economic census, the industry’s five year growth rate is 31.3%. This exceptional growth is attributed to the general public’s acceptance and compassion for elderly people (and people with chronic medical disorders) that want to live in compassionate medical facilities that feature a home-like feel. Large institutions that cater to the needs of the elderly and chronically ill people are becoming less popular because of their cold nature.

4.3 Customer Profile

All of the Company’s patients will be either elderly people that require full time nursing home services or people with severe chronic medical conditions that require round the clock medical attention. Mr. Doe expects that patients will have a range of disorders, but are able to live within a nursing home facility that provides a host of specialty physical and mental health care services in addition to treating intensive medical disorders. Management anticipates that the average client will be between the ages of 65 and 85.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Nursing Home, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

  • • Establish relationships with doctors and health professionals that will refer business to the Nursing Home.

  • • Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements and word of mouth advertising.

5.2 Marketing Strategies

The Company intends to use a referral network from doctors, surgeons, hospitals, and post operative clinics in target area in order to generate a patient list. As such, it is imperative that the Company develop these relationships these medical professionals at the onset of operation. Many insurance carriers and Medicare/Medicaid require that a physician authorize the use of nursing home services. The Company will use both traditional and experimental forms of marketing to inform, educate, and sell the Company’s nursing home service. Traditional means of advertising will include print and media advertising within local newspapers in the target market. Finally, the Company will develop an online website that will showcase the facility, its operations, its fees, and its commitment to compassionate care. In time, this website may feature functionality that will allow caregivers and family members to see up to date statuses of their family members, billing information, and other information related to the treatment of their loved ones. This type of e-commerce functionality would occur after the Company successfully launches operations and is able to reach near 100% occupancy.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Nursing Home, Inc. will have an annual revenue growth rate of 7% per year.

  • • The Owner will acquire $1,000,000 of debt funds to develop the business.

  • • The loan will have a 30 year term with a 7% interest rate.

7.2 Sensitivity Analysis

Elderly people will require nursing home services regardless of the overall economic climate. As such, the Company does not expect that economic recessions or downturns will affect the overall profitability of the Company. Additionally, much of the revenues generated from the Company will be paid for by public health systems. As this is a health and medical services related business, the Company is insulated from any changes in the economy.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis