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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Juice and Smoothie Bar Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a juice and smoothie bar while showcasing the expected financials and operations over the next three years. Juice and Smoothie Bar, Inc. (“the Company”) is a New York based corporation that will provide a diverse line of juices, smoothies, and small food products to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Company will offer a wide menu of juices, sandwiches/wraps, salads, a number of other specialty organic items. All products will be organic food and beverage goods. The store focuses primarily on smoothies, juices, and wheat grass shots. The business also offers a wide variety of sandwiches, salad wraps, and breakfast products. The Company will pride itself on being a small, but full service health quick service restaurant that seeks to provide only the highest quality products in an inviting atmosphere. The third section of the business plan will further describe the services offered by the Juice and Smoothie Bar.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Juice and Smoothie Bar’s mission is to provide customers with an expansive number of quality and freshly made juices, smoothies, and small food products that are affordable and healthy.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the food service industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Juice and Smoothie Bar, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Juice and Smoothie Bar requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Juice and Smoothie Bar, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Juice and Smoothie Bar. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Through the Company’s location, Mr. Doe will be able to provide customers with an extensive menu of multi-flavored juices, smoothies, and food products such as salads and wraps. Juice and Smoothie Bar anticipates that the business will earn 80% gross margins on the juice and smoothie products offered by the business and approximately 75% to 78% on the food (salads, wraps, etc.). The menu and full pricing offered by Juice and Smoothie Bar can be found in the fifth section of the business plan. Currently, Mr. Doe is sourcing a number of inventory and equipment suppliers for the ongoing and one time costs associated with this business. Mr. Doe anticipates that the kitchen equipment required in this business plan will total $17,000. A full equipment list is available upon request. Furthermore, Ms. Doe’s top priority (along with serving quality food) is to comply with all state and local laws regarding the sale of food and beverages the general public. Within the Juice and Smoothie facility, the Company will handle all fruit/dairy products, properly (and will inform employees on safe food handling practices) which have higher incidences of spoilage. Mr. Doe will ensure, at all times, the Juice and Smoothie Bar facility is in compliance with all health and food safety laws.





4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the juice bar industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The coffee and non-alcoholic retail shop (which includes smoothie and juice bars) industry has experienced a healthy level of growth over the past decade. The U.S. Economic Census estimates that there are over 190,000 individual cafes and specialty health food restaurants in the United States. This number is expected to increase at a rate of 5% per annum. While the growth rate of the number of establishments has increased 5% per year, the revenues generated per establishment have increased at a rate of 10% per year. As the country has become significantly wealthier of the last ten years, more and more Americans are eating out. Time has also become a concern for the average American family. Studies have shown that more than 40% of American families eat out at least one night per week. Americans, on the whole, have also become much busier. More and more families now have two incomes, and as such, the tradition of staying at home and cooking meals is vanishing.

4.3 Customer Profile

Juice and Smoothie Bar’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $7 per visit to the Juice and Smoothie Bar In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Juice and Smoothie Bar intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Potentially develop a catering menu for local event planners.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Obtain a highly visible retail location that can be easily seen by pedestrians and drivers.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Juice and Smoothie Bar to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Foremost, the Company intends to source a highly visible retail location in either a stand alone property or within a highly trafficked strip mall type setting. This will allow Juice and Smoothie Bar to have instant recognition among local residents of its location and the types of juice, smoothie, and food products offered. Juice and Smoothie Bar, on a regular basis, will distribute coupons/menus directly to residents within the target market as well as through local newspaper circulars. At the onset of operations, the business will aggressively promote a number of discount offers to drive traffic to the location so that patrons become familiar with the business and the quality of its juices, smoothies, and other food products.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Juice and Smoothie Bar will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $125,000 of debt funds to develop the business

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. During these times, people may demand fewer smoothies and juice beverages and small food products as they cut back on their discretionary expenditures. However, the business generates substantial margins from its sales, and as such, the business will always be able to remain profitable and cash flow positive while concurrently servicing its financial obligations.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

How to Start a Juice Bar


In most economic climates, juice bars and smoothie bars remain very popular and profitable. In difficult economies, people still want to remain healthy. More often than not, most juice bars focus their efforts on providing a number of juice and smoothie concoctions that are geared towards people that are health minded. As such, these businesses are able to generate substantial profits given that there are extremely high gross margins from the sales of mixed juices and smoothies. The startup costs for a new juice bar are considered moderate. Usually, a capital investment of $50,000 to $150,000 is required to develop a new location. The exact amount primarily depends on the location and size of the initial business. In more rural areas, these businesses require far less startup capital. The biggest expense for a juice bar is primarily its ongoing rental expense.

When you have decided that you want to start a new juice bar, the first step in making your dream a reality is to develop a comprehensive business plan. Not only will this document help you in determining how much capital you need, but it will also assist you in determining your underlying expenses as well as your anticipated return on investment. This is especially important if you intend to source the capital you need from a private investor. Additionally, if you intend to acquire a bank loan then you will most certainly need a business plan as well. With very limited exceptions, all banks require a formal three to five year business plan that showcases what you intend to do with the money you are raising, a profit and loss statement, balance sheet, breakeven analysis, and important ratios. Once your have developed your business plan, you should take it to a CPA to ensure that your figures are in line with that of industry standards.

As it relates to launching your juice bar operations, raising the necessary capital is usually the most difficult part. For most entrepreneurs, the first step is to approach a local bank for a conventional or a business loan. For food and beverage businesses, most banks are reasonable when it comes to startup businesses. However, you should be prepared for the fact that more often than not, a financial institution is going to want to primarily lend money for the tangible assets of the business. Most banks do not make large scale working capital loans or lines of credit available for startup juice bars. However, there are exceptions. If you are willing to put up other forms of collateral - such as owned real estate - as part of your loan offering then you may be able to receive significantly more working capital. If you source your juice bar funds from a private investor then you are going to have to part with a sizable percentage of your company. When are determining how to finance your business, you are going to need to determine which source of funding makes the most sense given your financial situation.

Your CPA should also work with you to determine which type of corporate entity is most appropriate for holding the assets of your juice bar. In most circumstances, a CPA (or equivalent professional) will recommend that you use a limited liability or S corporation. If you intend on having business partners, then a LLC will be the most likely choice given that these entities can operate in a similar capacity to that of a partnership coupled with the protections of a corporate entity. A CPA will take a look at your entire financial picture in order to determine which type of business entity should be used.

Once your corporate entity has been registered, you are going to need to apply for the appropriate state and municipal licensure in order to operate your juice bar. Usually, you will need a food serving license. An individual from the local health department will generally review your facility in order to issue the license. In some states and cities, a letter grading system is implemented in order to indicate the level of cleanliness quality associated with the juice bar. The licensing procedure varies greatly from state to state as well as from city to city. You may want to have an attorney assist you with this process as there is a substantial amount of paper work involved. Your and managers of your juice and smoothie bar business may be required to take classes regarding safe food handling procedures. The ongoing yearly licensing fee for a juice bar is generally $200 to $500.

Once your licensure is acquired, it is time to start the steps necessary to begin operations. Foremost, you are going need to selected a juice bar point of sale system (or POS system). This is an extremely important decision for your business given that this system will be used in perpetuity. Given the level of competition within this industry, there are many options available from a number of different vendors. Generally, you are going to need to have a touch screen point of sale system that takes orders, processes them to juice bar employees, and then accepts payment via cash or credit card. Your CPA will be an invaluable resource as it relates to determining which system will work best for your juice bar operations.

Next comes the build out of your juice bar retail location. You can anticipate that it will take one to three months to complete the work depending on whether or not the facility has been previous used for a food and beverage business. For the capital allocated towards your startup operations, you can anticipate that 25% to 35% of your costs will be used for the construction of your juice bar. However, these costs can be substantially reduced if your landlord provides you with an allocation for assisting with the development. When you are selecting a location for your juice and smoothie bar, you should negotiate heavily with the landlord in order to get the best deal possible. Improvement allocations are usually a standard part of a commercial lease. For a high end commercial lease, you can expect to pay a substantial monthly fee. This fee may be justified provided that the retail location is in a highly trafficked area and allows for significant signage for your juice bar. As it relates to your profit and loss statement, you can expect that 15% to 25% of your aggregate revenues will be allocated towards rental expenses. This figure may be higher in major metropolitan areas.

Developing your marketing plan is the next step in the development of your juice bar business. An extremely tight marketing plan is required given the level of competition among food and beverage businesses. You are going to need to effectively differentiate yourself from other juice bars and similar businesses. This is especially important in major cities where competition is even more significant. When developing a marketing plan specific for a juice bar, a focus heavily on internet and online marketing is imperative. Most people now find businesses via online channels. As such, you are going to need to have a very well developed website that is visible to both computers and well as mobile devices (this is especially important). People now use their phones to find every local business, and having a website that is friendly to mobile will ensure that you business and its address can be found quickly among people searching for juice bars. A search engine optimization firm should also be hired so that when a person conducts a search for a local juice bar - your business appears near or at the top of the search results. You may want to have your web development or search engine optimization firm develop a mobile application specific for your business. Beyond a stand along website, a juice bar also needs to maintain a significant presence on FaceBook, Twitter, and Instagram. Social media marketing is of special importance to food and beverage businesses these days as many people will recommend specific businesses on these platforms. Additionally, you can use online social marketing channels to inform customers of your grand opening and discounts that are offered on a regular basis.

Beyond online marketing, a juice bar should have a significant traditional marketing and advertising presence. This includes the usage of newspapers, local circulars, and flyer campaigns. A local marketing or advertising firm can assist you with developing and distributing these advertisements to the general public. While the costs of retaining a marketing firm are expensive, the return on investment an be substantial given that these firms will conduct your advertising operations cost effectively.

In closing, most entrepreneurs that operate juice bars are very happy. The gross margins are very high and these businesses can reach profitability very quickly. Depending on your operating infrastructure, you can anticipate a very strong return on investment as it relates to operating a juice and smoothie bar. Additionally, many third parties will be interested in the business in the event that you wish to sell your company. These businesses usually command a price to earnings multiple of three to five times the previous year's earnings.

The overall list of things to need to be done to start a juice bar include:

  • Obtaining your proper food and beverage service licensure
  • Securing capital via private investors or a small business loan
  • Acquire a highly visible retail facility
  • Acquire juice bar equipment
  • Incorporate your business
  • Select point of sale system
  • Open a corporate bank account
  • Develop and implement your marketing plan