It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an independent insurance agency and financial planning firm while showcasing the expected financials and operations over the next three years. The Insurance Agency, Inc. (“the Company”) is a New York based corporation that will provide sales of insurance products (among a number of carriers) as well as sales of annuities and mutual funds. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The Company will offer a wide variety of insurance products offered by a number of nationally recognized carriers. The Company will develop financial planning services which compliment the business’ insurance products. These financial services would yield very high margins of recurring revenue for the business. The third section of the business plan will further describe the services offered by the Insurance Agency.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

It is the goal of the Company to provide clients with the highest quality automotive, property, casualty, business, health, and life insurance available to people within its target market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the insurance and financial planning industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and small businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

The Insurance Agency, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Insurance Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Insurance Agency, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Insurance Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the insurance and financial services offered by the Insurance Agency.

3.1 Insurance Products

The primary revenue streams will come from insurance products underwritten by the Company’s associated and affiliated underwriters.

3.2 Financial Services

The Company will also offer a wide variety of financial products that will help clients plan for their future retirement, college savings, and other financial needs. The sales of these products will, like the insurance business, generate significant streams of commission based and recurring income. Each year, the business would receive fees of approximately 1% of the dollar amount of assets under management. These fees will comprise of approximately 25% of the revenue generated by the agency during the next five years of operation.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the insurance industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the general economic outlook for the country is moderate. The Gross Domestic Product has experienced multiple quarters of exceptional growth. However, with the recent sub prime lending issues, increasing cost of oil, and scarcity of credit, the economy may experience a light recession as consumers and businesses curtail spending. This may impact the Insurance Agency’s revenues as people purchase fewer big ticket items that require insurance. The risks faced by the Company are offset by the recurring streams of revenue generated from premium renewals.

4.2 Industry Analysis

The financial and insurance services sector has become one of the fastest growing business segments in the U.S. economy. Computerized technologies allow financial and insurance firms to operate advisory and brokerage services anywhere in the country. In previous decades, most financial firms needed to be within a close proximity to Wall Street in order to provide their clients the highest level of service. This is no longer the case as a firm can access almost every facet of the financial markets through Internet connections and specialized trading and investment management software. With these advances, several new firms have been created to address the needs of people in rural and suburban areas. Within the United States, there are more than 125,000 independent insurance agencies and brokerages that broker more than $80 billion dollars worth of policies to the general public. The industry employs more than 650,000 people and provides annual aggregate payrolls of $27 billion.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Insurance Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Insurance Agency.

5.1 Marketing Objectives

• • Establish relationships with accountants and attorneys.

• • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

• • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

At the onset of operations, Mr. Doe intends to develop/expand his referral network from local accountants, attorneys, and regional automotive dealerships that will continually refer customers to the Insurance Agency. Additionally, Management expects that local word-of-mouth referrals will also be an immense asset to the business as the Company expands its market reach into other areas of the target market. The business will also develop numerous relationships with local businesses and professional organizations. Management will also focus on developing the business name within the community by sponsoring a number of local events and remaining active in the community. The Insurance Agency will also advertise via the Internet and through traditional print media for the local markets. This strategy will include listings in the local phone books and newspapers.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• • The Insurance Agency will have an annual revenue growth rate of 16% per year.

• • The Owner will acquire $100,000 of debt funds to develop the business

• • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Insurance Agency’s revenues are sensitive to the general condition of the economy. As the economy prospers, people will purchase insurance on expensive items such as new homes and cars that they purchase, and as such, economic declines may impact the Company’s revenues. However, the agency will generate recurring streams of revenues from its annuity and insurance policies. The Company’s ability to generate extremely high margin revenue will allow the business to remain profitably and cash flow positive despite decreases in gross receipts.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis