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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Horse Farm Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $900,000 for the development of a horse farm and stable facility while showcasing the expected financials and operations over the next three years. The Horse Farm, Inc. (“the Company”) is a New York based corporation that will provide sales of horses, riding lessons, and horse stable services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the primary revenue stream for the business will come from the sale of bred horses to equine enthusiasts within the target market. The Company anticipates that each thoroughbred horse will generate approximately $30,000 of revenue for the business. Secondary and tertiary streams of revenue will include providing riding lessons to children and adults as well as horse stabling services for people that own a horse, but lack the proper facility in which to keep the animal. At the onset of operations, the Company will have a staff of four people that are very well versed with the care of equine animals, riding lessons, and breeding of horses. The secondary and tertiary streams of revenue are extremely important to the business as they will provide a continuous stream of income to the business that will ensure the Company’s profitability even in difficult economic climates. The third section of the business plan will further describe the services offered by the Horse Farm.

1.2 The Financing

Mr. Doe is seeking to raise $900,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 15 year loan with an 8% fixed interest rate. Mr. Doe will contribute $100,000 to the venture.

1.3 Mission Statement

The Horse Farm’s mission is to become the recognized leader in its targeted market for sales of thoroughbred horses and horse care/stabling services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the equine sport industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target upper middle and upper income individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Horse Farm, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Horse Farm requires $900,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Horse Farm, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Horse Farm. Based on historical numbers, the business could fetch a sales premium of up to 8 times earnings (including the value of appreciated real estate).

3.0 Products and Services

Below is a description of the services offered by the Horse Farm.

3.1 Sales of Horses

The primary revenue stream for the business will come from the sale of horses to equine enthusiasts. The Horse Farm will breed several different types of horses with breeds specific for simple riding, farm work, and equine sports. As stated in the executive summary, the Horse Farm anticipates that it will generate the highest margins from the sales of sporting horses, which typically carry a sales price of $30,000. Farm horses and simple riding horses will carry a sales price of $4,000 to $10,000. Mr. Doe is currently sourcing the initial inventory of horses that will be used for the Company’s sales and breeding programs.

3.2 Riding Lesson Services

Additionally, the facility will also provide traditional horse riding lessons to children and adults. This is an extremely important source of revenue for the Horse Farm as the gross profits from these services will allow the Horse Farm to operate cash flow positively at all times.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the horse farming industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The business of horse farming (which includes sales of horses, riding lessons, and stable services) is a $2.7 billion dollar a year industry. Within the United States, there are approximately 2,900 companies that operate in a similar capacity to that of the Company. The industry employs 25,000 people and provides annual payrolls in excess of $700 million. This is a mature industry, and the expected future growth rate is expected to equal that of the general economy. However, many equine enthusiasts are very wealthy people, and despite deleterious economic conditions, they will be able to continue to afford to purchase horses and related services. Management expects that the current economic climate will only have a moderate impact on the Company’s ability to generate top line income.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Horse Farm intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Establish relationships with veterinarians throughout the target market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Horse Farm to easily target equine enthusiasts and horse buyers within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Horse Farm will also use an internet based strategy. This is very important as many people seeking local services, such as horse farms, stables, and sellers of horses, now the Internet to conduct their preliminary searches. Mr. Doe will register the Horse Farm with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Horse Farm facility, its inventory of horses, preliminary pricing information, descriptions of riding lesson/stable services, and contact information. Finally, Mr. Doe will develop ongoing referral relationships with veterinarians that regularly work with owners of farmers and equine sport enthusiasts that own one or more horses. As time progresses, these referral relationships with become and invaluable source of revenue for the business.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Horse Farm will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $900,000 of debt funds to develop the business.

  • • The loan will have a 15 year term with an 8% interest rate.

7.2 Sensitivity Analysis

During times of economic recession or a sluggish economy, the Company may have issues with top line income as equine enthusiasts scale down their horse buying activities and farmers cut back on capital expenditures. However, the demographics target by the Company have tremendous economic staying power, and as such, declines in general economic productivity should have only a moderate effect on the Company’s revenues.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis