Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through Sept. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Sept. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Funeral Home Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $750,000 for the development of a funeral home while showcasing the expected financials and operations over the next three years. The Funeral Home Inc. (“the Company”) is a New York based corporation that will provide casket/cremation receptacle sales, funeral services, cremation services, and pre-funeral care services customers in its targeted market. The Company was founded in 2008 by John Doe.

1.1 Products and Services

The Funeral Home will specialize in providing a plethora of services related to memorial services and funerals for people that have passed away. These services include embalming of the deceased’s body, body preparation for open casket funerals, transportation of the body to the grave site, cremation services (which will be outsourced), and preparation of the actual memorial service or wake. The Company will generate high margin income streams from these services. However, the bulk of the Company’s revenues will come from the sale of caskets and cremation receptacles. Management expects to earn gross margins of 65% on each casket/receptacle sold by the business. The third section of the business plan will further describe the services offered by the Funeral Home.

1.2 The Financing

Mr. Doe is seeking to raise $650,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 15 year loan with an 8% fixed interest rate.

1.3 Mission Statement

The Funeral Home’s mission is to become the recognized leader in its targeted market for death care and funeral services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the funeral industry. Through his expertise and licensure as a funeral director, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market. Mr. Doe will also develop a number of ongoing referral relationships with hospitals, nursing homes, hospices, and other people that can refer business to the Company after a relative has passed away.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Funeral home, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Funeral Home requires $750,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

Mr. John Doe owns 100% of the Funeral Home, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Funeral. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings plus the value of the real estate owned by the Company.

3.0 Products and Services

Below is a description of the funeral and after death care services offered by the Funeral Home.

3.1 Funeral and Mortician Services

As stated in the executive summary, the Funeral Home will operate in a full service capacity by offering a number of mortician services as well as a venue to hold wakes and memorial services. The Funeral Home’s directors will possess all of the necessary training and licensure in the State of New York to provide services to families that have lost a relative.

3.2 Sales of Caskets and Cremation Receptacles

The Funeral Home will maintain an extensive inventory of caskets, urns, and cremation receptacles that will be used in conjunction with the aforementioned services. As discussed earlier, the bulk of the Company’s revenues will come from the sale of these products to customers. Currently, Mr. Doe is sourcing a number of product manufacturers and wholesalers that will provide the Funeral Home with products at wholesale and direct manufacturer prices.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the funeral and death care industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, funeral homes operate with great economic stability simply due to the fact that people will continue to pass away and require funeral services despite the current economic climate. Although during economic recessions, people may spend less on funerals (especially on caskets), any decline in top line revenue should be slight, and would not impact the overall profitability of the business.

4.2 Industry Analysis

Within the United States, there are approximately 17,000 companies that operate one or more locations that serve as funeral homes. Annually, the industry generates $13 billion dollars per year and provides jobs to more than 110,000 people. Aggregate payrolls in each of the last five years have exceeded $3 billion dollars. One of the common trends in the industry is that the average cost of a funeral has increased significantly as the average American has become wealthier in the last ten years. As such, people (both people that have planned for their own after death services and grieving families) are requesting that their funerals have more amenities. With the current economic downward trend, the industry is expecting a minor pullback in the average cost of a funeral. This is a mature industry, and the expected growth of the industry is expected to mirror that of the population growth and economic growth of the US economy.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Funeral Home intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Funeral home.

5.1 Marketing Objectives

  • • Establish relationships with hospitals, hospices, nursing homes, and assisted living facilities that can provide referrals to the Company after patients have passed away.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Funeral Home to easily target people who have recently lost a friend/relative within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Funeral Home will also use an internet based strategy. This is very important as many people seeking local services, such as funeral homes, now the Internet to conduct their preliminary searches. Mr. Doe will register the Funeral Home with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the location, services, contact information, and preliminary pricing information for the Company’s undertaking services. Finally, Mr. Doe and the Funeral Home will establish ongoing referral relationships with hospices, hospitals, nursing homes, and assisted living facilities that will provide ongoing referrals to families of people who have recently passed on. This is an extremely important aspect to the Company’s marketing operations.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Funeral Home will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $750,000 of debt funds to develop the business.

  • • The loan will have a 15 year term with an 8% interest rate.

7.2 Sensitivity Analysis

The Funeral Home’s revenues are not sensitive to changes in the general economy. Despite deleterious economic conditions, people will continue to pass away, and as such, the Company will always generate enough revenue to sustain both the debt obligation sought in this business plan as well as the overhead of the Funeral Home’s operations/

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis