It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $400,000 for the development of a distillery while showcasing the expected financials and operations over the next three years. Distillery, Inc. (“the Company”) is a New York based corporation that will produce and distribute a number of specialized spirits for regional and national distribution. The Company was founded by John Doe.

1.1 Products and Services

Mr. Doe intends to develop a highly specialized distillery that will produce a number of seasonal and specialized spirits including whiskey, vodka, and gin. At this time, Mr. Doe is not only sourcing the required equipment for the business, but also a highly experienced spirits specialized that will apply their years of experience and specialized recipes to the Company’s spirits. The business expects to distribute approximately 2,000 cases per year.

The third section of the business plan will further describe the services offered by the Distillery.

1.2 The Financing

Mr. Doe is seeking to raise $400,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

• Development of the Company’s Distillery location.

• Financing for the first six months of operation.

• Capital to purchase equipment related to producing spirits.

Mr. Doe will contribute $75,000 to the venture.

1.3 Mission Statement

Distillery’s mission is to become a recognized regional (and then national) brewery that provides an outstanding variety of specialized spirits.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the distilling industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market. The Company will also regularly reinvest a substantial portion of its after-tax cash flow into expanding the Distillery’s production and distribution infrastructure.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Distillery, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Distillery requires $400,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Distillery, Inc.

2.5 Exit Strategy

If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Distillery, Inc. Based on historical numbers, the business could fetch a sales premium of up to 7 times earnings.

3.0 Products and Services

As stated in the executive summary, the business intends to hire a spirits and distilling specialist that will provide the Company with an expansive number of spirits that it will distilled in tanks and casks owned by the business. At any given time, Mr. Doe anticipates that the business will have three types of spirits in production. On an average yearly basis, the Company will produce and distribute 2,000 cases to distributors on a regional and national basis. As will be discussed in the fifth section of the business plan, the Distillery intends to develop an expansive marketing campaign that will effectively brand the Company’s premium line of spirits. At the onset of operations, the business will produce a whisky, gin, and vodka.

In the Company’s facility, the business will be able to produce, bottle, and distribute all products offered by the Distillery.

It should be noted that at all times, the business will comply with all local, state, and federal laws regarding the production, bottling, and distribution of alcohol based products. Mr. Doe is committed to operating the Distillery with the highest professional standards in the industry.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the distillery industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. However, the Distillery will operate with moderately high profit margins that will ensure that the business can remain profitable despite the current economic climate.

4.2 Industry Analysis

Within the United States, there are approximately 700 distilleries that provide a number of hard liquor products. This industry is a sub-segment of the greater alcohol production industry. Aggregately breweries in the United States generate $19 billion of revenue while providing jobs to more than 40,000 people. Payrolls in each of the last five years have exceeded $1.8 billion. The distillery segment of this industry accounts for approximately 20% of the aggregate revenues and payrolls generated each year.

The growth of this industry has remained strong in recent years as the popularity of distilled liquors has increased among the general public.

4.3 Customer Profile

As there are many distilleries competing locally, regionally, and nationally, it is difficult to determine the average customer that will purchase the Company’s brands of hard liquor. However, among its targeted demographics (which will be used in conjunction with the marketing campaigns discussed in the next section of the business plan), Management has outlined the following characteristics that will be common among the Company’s end user:

• Annual household income of $50,000+

• Lives within a 50 miles radius of a major metropolitan area.

• Has an interest in specialty distilled spirits

• Gender Demographic (75% Male, 25% Female)

• Between the ages of 27 and 65

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Distillery, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Establish relationships with local and regional alcohol distributors within the targeted market.

• Regularly attend festivals and contests within the Company’s regional market.

5.2 Marketing Strategies

As the distillery industry has grown significantly over the past ten years, Mr. Doe feels that it is imperative that the Company hire a public relations and marketing firm to assist the business in properly positioning its products regionally and then onto a national level. As such, Mr. Doe is currently sourcing a number of regional marketing firms that will act as both a developer of the Company’s advertisements as well as a publicity agent.

Mr. Doe will regularly attend well known beer/spirits festivals, contents, and other events that focus on the products produced by distilleries. If the Company can produce outstanding spirits, then the business can easily penetrate the specialty spirits market by advertising awards, accolades, and other recognition generated from these events.

Finally, Mr. Doe, at the onset of operations, will work closely with regional and local distributors that sell hard liquor products to local bars and taverns. This will ensure that the business will be able to divest its initial batches of spirits from the onset of operations while Mr. Doe and the Company’s retained marketing firm generate substantial interest in the brand.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• Distillery will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $400,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Premium alcohol products are considered to be a luxury by most standards, and as such, during an economic recession the business may experience a drop in top line income. However, and as stated earlier, the business will generate significant revenues from each case of produced liquor, and the Company will be able to remain profitable and cash flow positive even in the event of moderate revenue declines.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis