Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2020

Business Startup Guides
Checkout our new siser site!

Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Crowdfunding Website Business Plan

For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of a Crowdfunding website that will provide a platform for businesses to raise capital for unique projects. The business will receive substantial fees from when a project is successfully funded coupled with upfront submission fees. This business plan will also showcase the expected financials and operations over the next three years. The Crowdfunding Website, Inc. (“the Company”) is a New York based corporation that will operate in a crowdfunding capacity for businesses and entrepreneurs that are seeking to raise capital via its online platform to users. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the primary revenue center for the business will come from ongoing success fees associated with a project that receives its funding (in full or in part). The business will take a 5% fee of the total amount of aggregate capital raised. Funds that have been raised via the website will be transferred via an automated clearing house transmission to the entrepreneur/company designated verified bank account.


The business will also earn revenues each time a new project is submitted to the website. For each project profile, the business will generate approximately $19.95 of revenue. This is an important secondary revenue center for the business as it will ensure that the Company will still earn revenue for projects that go unfunded.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:


  • Development of the Company’s crowdfunding website platform.

  • Financing for the first six months of operation.

  • Capital to purchase servers, computers, and related technology

Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Crowdfunding Website’s mission is to become the recognized leader in its targeted market as a platform where businesses and startup entrepreneurs can raise capital for their projects.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the small business funding industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses that are seeking to start new businesses or develop new products within the Company’s demographic.



2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Crowdfunding Website, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Crowdfunding Website requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Crowdfunding Website, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Crowdfunding Website. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.

3.0 Products and Services

3.1 Benefits of the Crowdfunding Website

As stated in the executive summary, the primary revenue center for the business will come from when a user successfully raises capital for their project, new product, or business. The Crowdfunding Website, at the onset of operations, will only allow individuals and businesses to place requests for funding that provide an exchange of goods. No individual or company will be allowed to sell a stake in their business in exchange for capital. The primary benefit to the entrepreneur/company that is seeking to raise capital is the fact that they will be able to get the money they need to start their venture. For people contributing money to a venture, they will receive a product/service in exchange for their contribution.

The business will earn a fee equal to 5% of the total amount of capital raised per project.

However, and as will be discussed in the next section of the business plan – in the future (due to changing regulations from the Jobs Act) – the business may expand its platform to allow users to sell fractional ownership of their businesses in exchange for raised capital.

3.2 Profile Submission Revenues

The secondary stream of revenue for the business will come from submission fees for each entrepreneur/company that wants to upload a funding request profile to the website. The business will charge a fee of $19.95 per funding request profile. This will provide the business with a highly predictable stream of revenue for the business.

3.3 Future Revenue Center (Advertising)

In the future, the Company may develop its own internal advertising programs that will feature static advertisements within the website. These advertisements will be sold directly to advertisers rather than through a third party system, like Google AdSense. In the future, the Crowdfunding Website will also seek to develop product affiliation and corporate sponsorship relationships which would further the Company’s visibility and revenue streams.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the crowdfunding industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is in moderate. Unemployment rates have declined while asset prices have risen substantially. As such, starting a crowdfunding website in this economic environment is appropriate given that people have the extra capital available to contribute to unique and interesting products that are in development.  

4.2 Industry Analysis

Crowdfunding websites are a relatively new industry within the United States. As many more people are looking to start their own businesses, the demand for capital has increased. As such, and as these websites have developed, millions of people from around the world are now using crowd funding websites in order to launch their business ventures. As of 2014, crowdfunding platforms have placed more than $6 billion of capital with small businesses. There are approximately 200 websites in operation that assist small businesses and entrepreneurs with raising capital for their businesses (in exchange for produced products and services). Each year, these websites have generated approximately $300 million in revenues. The year on year growth for this industry is 81%. This trend is expected to continue for at least five years.

In the future, the business may develop extensive operations as a platform for crowd funding capital (direct investment into companies) as outlined in the JOBS Act (Jumpstart Our Businesses Act) which was signed into law by President Obama in April of 2012. This new legislation provides for substantially greater access to private capital among small businesses that wish to engage in a public campaign to showcase their business operations and why they are a strong candidate for a small initial public offering. Once the Crowdfunding Website is fully operational with the operations outlined in this business plan – the Company would be in an excellent position to continue to make investments into this business model that will allow US based businesses to have readily accessible capital for startup and growth.

4.3 Customer Profile

The Crowdfunding Website’s average client will be an entrepreneur or established business that is seeking to raise capital for a new project or business venture. Common traits among these individuals will be:

  • Seeking to raise $2,000 to $100,000

  • Is familiar with the idea of crowdfunding and how it works.

  • Will be able to provide its developed product/service within six months of receiving capital.

  • Is licensed to do business within their respective jurisdiction.

  • Will actively promote their funding request via popular social media platforms.

4.4 Competitive Analysis

This is included in the paid version of the business plan.

5.0 Marketing Plan

The Crowdfunding Website intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Crowdfunding Website.

5.1 Marketing Objectives

  • Develop an expansive online presence through the use of pay per click marketing and search engine optimization.

  • Establish relationships with advertisers that are targeting a computer savvy younger demographic.

  • Develop ongoing social media marketing campaigns that will target entrepreneurs and small businesses that are seeking to establish new companies and products.  

5.2 Marketing Strategies

Mr. Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to the Company’s website. These strategies include the use of search engine optimization and pay per click marketing.

The Company’s web development firm will place large amounts of linking text on the Company’s website. For instance, when a person does a Google search for crowdfunding submission websites, the Company will appear on the first page of the search. This strategy is technically complicated, and the Crowdfunding Website will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website, which will allow the Company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website.

The Company will aggressively use social media websites such as Twitter, Instagram, and FaceBook in order to promote the launch of the Company. The business will hire a dedicated social media consultant that will appropriately market the Company’s services to the general public.

5.3 Pricing

The Company will receive an aggregate fee of 5% of the total amount of capital raised by a startup project coupled with a flat fee of $19.95.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization/p>

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

77.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

  • The Crowdfunding Website will have an annual revenue growth rate of 31% per year.

  • The Owner will acquire $150,000 of debt funds to develop the business.

  • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The demand for crowdfunding websites has increased significantly as the economy has improved. As such, Management fees that the low operating cost infrastructure of the business coupled with the high margin revenues generated by the Company will ensure that the business is able to remain profitable and cash flow positive at all times.


7.3 Source of Funds /b>

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis