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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Convenience Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $120,000 for the development of a convenience store while showcasing the expected financials and operations over the next three years. Convenience Store, Inc. (“the Company”) is a New York based corporation that will provide sales of general merchandise items, tobacco products, and lottery tickets customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

Through its retail location, the Company will provide an expansive variety of food, beverage products, packaged food goods, bottled beverages, and ancillary merchandise such as toiletries, automotive products, and other small life essentials. The business will also sell tobacco products and lottery tickets, which will generate substantial secondary streams of revenue for the business. The third section of the business plan will further describe the services offered by the Convenience Store.

1.2 The Financing

Mr. Doe is seeking to raise $120,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Convenience Store’s mission is to provide customers with a local retail location that provides them with a plethora of general merchandise, tobacco products, and lottery tickets.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Convenience Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Convenience Store requires $120,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Convenience Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Convenience Store. Based on historical numbers, the business could fetch a sales premium of up to 4 to 6 times the previous year’s earnings.

3.0 Products and Services

Below is a description of the products offered by the Convenience Store.

3.1 General Merchandise Items

The primary revenue center for the Convenience Store is the retail sale of packaged food items, prepared food items, beverages (sodas, coffees, and bottled beverages), as well as other merchandise such as small toiletries, ancillary automotive merchandise (oil, fluids, ice scrapers, air fresheners, etc). The Company offers an expansive number of these items throughout its location.

3.2 Sales of Lottery Tickets

In addition to the aforementioned food, beverage, and merchandise sales, the business also provides sales of lottery tickets. This is an important revenue center for the Company as this provides a highly predictable stream of revenue for the business on a day to day basis.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the convenience store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, convenience stores tend to operate with a strong degree of economic stability as the products sold by these retailers have a relatively low pricing point. Additionally, a majority of the products sold are everyday life essential items, which rarely experience sales declines despite deleterious economic climates.

4.2 Industry Analysis

Within the Untied States, there are more than 30,000 companies that operate one or more convenience store locations. Among these market providers, the aggregate revenue generated by these businesses on a yearly basis exceeds $20.3 billion dollars. The industry employs more than 138,000 and provides annual payrolls of $1.8 billion per year. This is a mature industry and Management expects that the future growth of the industry will remain on par with the US economy.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Convenience Store, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Maintain large signage on the Convenience Store’s premises to further increase visibility for the Company’s location.


5.2 Marketing Strategies

Foremost of importance to the Company’s marketing strategy is for Mr. Doe to acquire a highly visible retail location that will have expansive signage that will be visible to both drivers and passers-by. This will create immediate awareness of the Company’s brand name, and that it operates as a general merchandise convenience store. At the onset of operations, Mr. Doe intends to distribute a number of coupons to local residents (via purchased lists from the local post office) that will provide incentives for customers to come to the store. These coupons will be distributed on a regular basis through local newspaper circulars. Finally, the Company will maintain a very modest amount of print advertising in local newspapers and publications informing the general public of the Convenience Store’s opening, its hours of operation, and location. These print advertisements will taper off as Mr. Doe’s store develops a regular customer base.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Convenience Store, Inc. will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $120,000 of debt funds to develop the business

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the products sold by the Convenience Store have a very low pricing point, and as stated earlier, many of the retailed products are everyday life essentials. As such, Mr. Doe does not anticipate a sharp decline in revenues despite the current deleterious economic climate.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis