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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Commercial Diving Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $400,000 for the development of a commercial diving business while showcasing the expected financials and operations over the next three years. Commercial Diving Service, Inc. (“the Company”) is a New York based corporation that will provide a number of commercial diving services. The Company was founded by John Doe.

1.1 Products and Services

The business will provide commercial diving services to companies within the New York market. These services include ship husbandry, salvage, repairs, and plant removal. The Company will also provide an expansive level of scuba instruction for people that want to learn scuba diving. This aspect of the business is extremely important as it will provide a predictable stream of high margin revenue from the ongoing sale of these services to the general and business public. The third section of the business plan will further describe the services offered by the Commercial Diving Service.

1.2 The Financing

Mr. Doe is seeking to raise $400,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Commercial Diving Service location. • Financing for the first six months of operation. • Capital to purchase FF&E and equipment associated with the Company’s operations. Mr. Doe will contribute $100,000 to the venture.

1.3 Mission Statement

Management’s mission is to provide a broad range of commercial diving to the general and business public.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the commercial diving industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target people with commercial diving needs within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Commercial Diving Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Commercial Diving Service, Inc. requires $400,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Commercial Diving Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Commercial Diving Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 3 to 5 times the previous year’s net earnings.

3.0 Products and Services

Below is an overview of the commercial diving services to be offered by the business:

Commercial Diving Services

• Ship Husbandry • Salvage • Repairs • Dredging • Waterborne Plant Removal



4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the commercial diving industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have a minimal impact on Commercial Diving Service’s ability to generate revenues.

4.2 Industry Analysis

Within the Untied States, there are approximately 2,000 businesses that specialize in the sale of scuba equipment, commercial diving services, and scuba diving classes. Among these businesses, the aggregate revenues generated on a yearly basis exceed $1.8 billion dollars and provides jobs to 20,000 people. Aggregate payrolls for the industry are approximately $200,000,000 per year. The commercial diving and scuba instruction industries are mature businesses, and Management expects that the continued growth rate of the business will mirror that of the general economy. For each of the last five years, the industry has grown at an average rate of about 2.2%. However, future growth may increase faster than the general economic growth as more members of the ‘baby-boomer’ population enter retirement. This could cause a significant upward shift in aggregate revenues as the aging population begins to enjoy activities with their retirement years.

4.3 Customer Profile

Among businesses that will require commercial diving, Management has outlined the following demographics: • Is a Marina or business that requires continuous commercial diving services. • Annual revenues exceeding $1,000,000 per year. • Among private boat owners, has an annual household exceeding $250,000. • Lives or operates within the New York metropolitan area.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Commercial Diving Service, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Commercial Diving Service, Inc.

5.1 Marketing Objectives

  • • Develop ongoing service order relationships with marinas throughout the target market.

  • • Develop relationships with boat owners and dealers within the targeted New York metropolitan market.


5.2 Marketing Strategies

Foremost, Management will aggressively develop relationships with boat owners, marinas, and industrial businesses that frequently have a need for commercial diving services. To a certain extent, Management has already developed these relationships with businesses within the New York metropolitan Retail marketing will be the most difficult portion of the marketing strategy. This is because one of the essential elements to reaching a retail scuba enthusiast audience is that the Company must build an affinity with the customer. To that end, Management has developed a number of sales and marketing strategies that the business will use in order to promote sales/rentals of scuba equipment as well as sales of instructional underwater scuba courses.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Commercial Diving Service, Inc. will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $400,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are somewhat sensitive to changes in the general economy. Scuba diving and its subsequent retail sales/class instruction are expensive, and during times of economic recession, the Company may have a decrease in its top line revenue. However, Commercial Diving Service generates strong gross margins from both the sale/rental of scuba equipment and ongoing instructional courses. Additionally, the business will generate very high gross margins that are highly recurring through the Company’s commercial diving services.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis