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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Cheese Shop Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a cheese shop while showcasing the expected financials and operations over the next three years. Cheese Shop, Inc. (“the Company”) is a New York based corporation that will provide sales of varied cheese and cheese based gift baskets to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue stream for the business will come from the ongoing sale of cheeses to the general public through the Company’s retail store. The Company will carry a diverse line of cheese imported from overseas and acquired from distributors within the United States. The business will also offer sale and delivery of cheese based gift baskets, which will be extremely popular during holidays such as Valentine’s Day, Mother’s Day, Thanksgiving, and the year end holiday season. These gift baskets will also be popular as corporate gifts. The third section of the business plan will further describe the services offered by the Cheese Shop.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Cheese Shop’s mission is to provide customers with an expansive line of cheeses and cheesed based gift baskets to the general public.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses (that have cheese gift basket needs) within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Cheese Shop, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Cheese Shop requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Cheese Shop, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Cheese Shop. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Cheese Shop, Inc.

3.1 Retail Sales of Cheese

As stated in the executive summary, the Company’s primary revenue streams will come from the sale of cheese and related items (cheese trays, knives, dried meats) via the business’s retail location. Mr. Doe is currently sourcing a number of vendors (both domestically and internationally) that will provide the business with its inventories. On a regular basis, the Cheese Shop will host an open wine and cheese tasting event, which will not only increase sales, but will concurrently strengthen customer loyalty. For these events, the Company may partner with area wine stores so that both businesses can benefit from these events.

3.2 Gift Basket Products

The Company intends to have extensive cheese gift basket inventories for people that want to send gifts to loved ones, friends, and clients. The Company will maintain an extensive inventory of pre-developed cheese gift baskets that have been developed by Mr. Doe. Please note that the fifth section of the business plan will focus on how the Company intends to market its products to customers within the target market.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the cheese retailing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the Untied States, the retail sale of cheese is a $40 billion dollar per year business. These revenues are generated among 10,000 businesses that sell cheese on a retail. The industry employs 47,000 people and provides payrolls of $2.6 billion dollars. One of the most common trends in the industry is for retailers to establish online platforms from which they can distribute their inventories on a nationwide basis. Mr. Doe intends to develop this website once retail operations have commenced. This is a mature industry, and the expected future growth rate is expected to equal that of the general economy.

4.3 Customer Profile

The Cheese Shop’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s retail location. • Will spend $25 to $100 on visit to the Cheese Shop. Among businesses, these customers will spend $500 to $2,500 per year on cheese based gift baskets for clients.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Cheese Shop, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Implement a local marketing campaign that will use local advertising methods such as flyer distribution and advertisements in local publications during holiday seasons.

  • • Establish relationships with event planners and corporate gift specialists that will generate ongoing referral revenues for the business.


5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies to ensure maximum visibility for the Cheese Shop. Foremost, he intends to source a highly visible retail location from which the Company will conduct business. This location will feature highly visible signage that will inform the public of the Company’s cheese and related product offerings and its grand opening. The business will also maintain a sizeable amount of print/media advertisement in local newspapers, journals, and flyers that are distributed throughout the community. Cheese Shop, Inc. will also develop ongoing relationships with event planners and corporate gift companies that will outsource their gift basket needs to the Company. These relationships will be an invaluable source of referrals for the business. Finally, the Cheese Shop will develop its own online website that will showcase the business, its hours of operation, contact information, and location information. E-commerce functionality may added to this website so that people from all over the country can order cheese based gift baskets for local and long distance delivery.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Cheese Shop will have an annual revenue growth rate of 10% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

Cheese Shop, Inc.’s revenues are moderately sensitive to changes in the general economy. The Company is selling a line of artisan cheeses coupled with specialty cheese accessories. As such, demand for these luxury goods may decrease in the event of an economic recession.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis