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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Cash for Gold Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $110,000 for the development of a gold purchasing and selling while showcasing the expected financials and operations over the next three years. Cash for Gold Store, Inc. (“the Company”) is a New York based corporation that will actively acquire gold inventories from the general public with the intent to resell them to the general public or through wholesalers/gold dealers. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the acquisition of highly discounted gold that will be acquired from the general public. The business will maintain a moderate sized retail location where customers can come in and divest their gold jewelry and other gold products. The business will then resell jewelry to the general public for about twice as much as the business paid for the gold. The business will also sell gold in bulk to gold wholesalers, dealers, and commodities traders. The business will implement a number of free market trading strategies in order to protect the value of the Company’s gold inventories. The third section of the business plan will further describe the investment management services offered by the Cash for Gold Store, Inc.

1.2 The Financing

At this time, the Company is seeking to raise $110,000 for the development of the Cash for Gold Store’s operations. Mr. Doe is seeking to sell a 50% ownership interest in the business in exchange for this capital. Briefly, the capital will be used as follows: • Gold purchasing operations. • Development of the Company’s location. • General working capital.

1.3 Mission Statement

Management’s mission is to develop the Cash for Gold Store into a middle market gold acquisition company that specializes in acquiring bulk inventories of this commodity from the general public.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the commodities trading industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Company will to undergo an aggressive expansion after the successful completion of the initial capital raising period. Additionally, the business may develop additional locations throughout the greater New York metropolitan area in order to further acquire large inventories of gold from customers on a highly discounted basis.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Cash for Gold Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Cash for Gold Store requires $110,000 of equity funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

At this time, Mr. Doe is seeking to sell a 50% interest in the Cash for Gold Store in exchange for the capital sought in this business plan. Please reference the Company’s private placement memorandum regarding more information regarding the Company’s fee and ownership structure.

2.4 Management Equity

John Doe currently owns 100% of the Cash for Gold Store, Inc.

2.5 Exit Strategy

Management has planned for two possible exit strategies that would yield significant capital appreciation for the Company’s Management Team and Investors. First, the business could be sold in its entirety to a third party entity. At this point, Management would most likely leave the Company to pursue other ventures. The second exit strategy would be to engage a secondary capital raising that would allow Management and Investors to cash out a portion of the equity built into the business while concurrently providing the firm with more capital for acquiring large inventories of gold through its retail location(s). This exit strategy would still require that Management operate the firm on a day to day basis, so in actuality it is only a partial exit strategy. However, by raising a secondary or tertiary round of capital, the business could easily expand to become a much larger firm after the third year of operations.

3.0 Products and Services

As stated in the executive summary, the business intends to actively purchase gold jewelry and related gold goods from its retail location. The Company will acquire its inventories at a price equal to 50% to 60% of the value of the gold product. This will allow the business to resell the gold jewelry directly to other customers or in bulk to wholesalers and commodities traders. The business will maintain a moderate sized retail facility (about 1,000 square feet of operating space with an additional 600 square feet for administrative and security purposes). The Company, prior to the onset of operations, will develop brokerage relationships with major commodities brokers that will place and manage trades on behalf of the Company. This will ensure that pricing drops for the market value of gold does not impact the Company’s margins. These strategies are commonly used by cash for gold stores of all sizes. One of the primary strategies that the Cash for Gold Store intends to engage will be delta neutral trading, which will allow the business to actively purchase options while currently hedging the values of the Company’s gold inventory. Delta neutral trading allows the firm to generate revenues on commodities (these types of trades are available on all gold commodities) trading simply through the volatility of the underlying positions. With the pace of inflation increasing significantly in the last year, Management sees a significant opportunity to develop substantial profit streams (while also protecting the value of the Company’s gold jewelry) through volatility style trading rather than attempting to determine the direction of any given market.





4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the gold and commodities trading industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Inflation is somewhat of a concern for the Company. As the inflation rate decreases, the purchasing power parity of the American dollar decreases in relation to other currencies. This may pose a risk to the Company should rampant inflation, much like the inflation experienced in the late 1970s, occur again. This event would significant weaken the Company’s ability to borrow funds (should the need arise), but it could also severely impact the gross margins of the business.

4.2 Industry Analysis

Within the United States, there are approximately 2,000 companies that independently purchase and sell gold jewelry and gold products with the intent to generate a profit. Each year, these firms aggregately generate more than $25 billion of revenue while concurrently providing $10 billion of payrolls (including bonuses). More than 60,000 people are employed by the industry. The industry has exploded over the past five years as the price of gold has hit record highs. However, the price of gold has slid substantially over the past two years as people have begun to sell gold commodities and gold products in order to take profits. However, given the strategies that the Company will use in order to protect the value of its gold inventories, Cash for Gold Store will be able to remain profitable and cash flow positive at all times.

4.3 Customer Profile

Among people that will sell gold to the business, Management has identified the following characteristics: • Annual household income of $35,000 to $75,000 • Is seeking to quickly divest gold jewelry • Will receive $200 to $1,000 by trading gold for cash • Lives or works within 15 miles of the Company’s location.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Cash for Gold Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Cash for Gold Store.

5.1 Marketing Objectives

  • • Develop an online platform (including listing gold products on EBay) in order to further jewelry sales from outside of the Cash for Gold Store’s retail location.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Cash for Gold Store to easily target people who wish to sell gold within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Cash for Gold Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as cash for gold stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Cash for Gold Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website so that sales can be made from outside of the retail location. The business will also list all of its gold jewelry items online (those that will not be sold to wholesalers or traders) via EBay and other popular auction sites. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the gold and distribution services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Cash for Gold Store will have an annual revenue growth rate of 19% per year.

  • • The Founder will acquire $110,000 of equity funds to develop the business.

  • • The Company will settle short term payables at the end of each month.

7.2 Sensitivity Analysis

The Company’s revenues are not sensitive to changes in the general economy. The Cash for Gold Store will use a number of trading strategies to ensure that the business can generate profits despite increases or decreases in the value of its gold inventories. As such, the business should have no issues with top line income despite inflationary pressures or downward pricing pressure on gold.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis