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With any B-Plan Purchase
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7 Day Turnaround

All Purchased Plans
Are Updated for 2020

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Free Airport Shuttle Business Plan

For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Executive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of an airport shuttle company while showcasing the expected financials and operations over the next three years. Airport Shuttle, Inc. (“the Company”) is a New York based corporation that will provide for the transportation of people from terminals to rental car locations to customers in its targeted market on an outsourced basis. The Company was founded by John Doe.


 1.1 Products and Services


As mentioned above, the business is a transportation service company that will primarily provide for the transportation of individuals to and from the airport to local rental car agencies as well as hotels (from time to time). The business will generate its income from ongoing contracts with major car rental agencies and hotels on a monthly basis.


The Company will generate secondary revenues from fuel surcharges based upon the daily usage of the Company’s fleet of transportation vehicles.


The third section of the business plan will further describe the services offered by the Airport Shuttle.


1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:


  • Development of the Company’s office location

  • Financing for the first six months of operation.

  • Capital to finance deposits for leasing of two transportation vehicles.

Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Airport Shuttle’s mission is to become the recognized leader in its targeted market for airport shuttling services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the transportation industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

As time progresses, Management intends to aggressively expand each segment of the Company’s operations especially as it relates to working with hotels and car rental agencies. The Company will also extensively develop ongoing relationships with additional airlines and airports.


2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Airport Shuttle, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Airport Shuttle requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Airport Shuttle, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Airport Shuttle.


Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings. However, with recent fuel costs rising, the premiums for transportation support businesses have declined due to the volatility of the oil markets. It should be noted that Mr. Doe intends to operate this business for a significant period of time, and a potential exit strategy would not be executed for at least five to seven years.


3.0 Products and Services

Below is a description of the services offered by the Airport Shuttle.

3.1 Outsourced Transportation Service

As stated in the executive summary, the business intends to immediately acquire two van type transportation vehicles that will make ongoing routes through the Company’s targeted airport on a 24 hour a day basis. The business will generate all of its income from relationships that are to be developed with car rental agencies as well as local hotels. The business will use specialized signage on its initial vehicles so that individuals that are in need of transportation to these hotel and car rental locations can quickly find the business. The Company will employ three to four drivers from the onset of operations that will operate the two vehicles on a round the clock basis.

During busy seasons and during busy traveling hours, the Company will charge surcharges for fuel that are related to having to provide more frequent trips to the airport coupled with returns to the contracted hotel or car rental agency.


4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the airline support industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. As such, now is a strong economic climate for starting a new business.

4.2 Industry Analysis

There are 1,500 companies in the United States that on ground services to airports (and related companies near airports). In each of the last five years, these businesses have aggregate generated $3.7 billion dollars. The industry employs 60,000.

As transportation costs have increased, airports, car rental agencies, and local hotels have sought to reduce their overhead expenditures by outsourcing management services to third party companies. As such, Airport Shuttle is an excellent position to expand within this market over the next five years.

The growth of this industry is expected to equal that of the US economy in general.

4.3 Customer Profile

Common traits among clients will include:

  • Has gross revenues in excess of $20 million.

  • Is seeking to reduce costs related to non-core on ground services.

  • Operations witin the State of New York.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Airport Shuttle intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Airport Shuttle.

5.1 Marketing Objectives

  • Develop strong contractual relationships with airports (via their car rental agencies and local hotels) within New York.

  • Establish a large web presence to promote traffic to the Company’s website.

  • Maintain proper licensure for operating an on ground airport related support service business.

5.2 Marketing Strategies

At the onset operations, a sales representative hired by the Company will aggressively pursue clients so that the business can provide airport shuttle services. These sales agent(s) will be heavily rewarded for closing contracts with car rental agencies and local hotels. Mr. Doe will also develop extensive sales literature and sales brochures that will showcase the cost effectiveness, relevant licensure, and contact information for the business. Once these relationships are in place, very little ongoing marketing will be required.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.


6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

  • Airport Shuttle will have an annual revenue growth rate of 16% per year.

  • The Owner will acquire $150,000 of debt funds to develop the business.

  • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are sensitive to a number of external environmental factors that are beyond its control. Airport shuttle service revenues are not subject to changes in the general economy as companies will continue to need these services despite deleterious economic changes.


7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

How to Start an Airport Shuttle

Airport shuttle services are a great business to own given the high gross margins and straightforward nature of their operations. Once the shuttle vehicles are acquired, there is very little that needs to be done beyond employee management and marketing in order to generate profits. The startup costs for a new airport shuttle are relatively low. Generally, an investment of $20,000 to $150,000 (depending on the type of vehicles acquired) is the amount needed when starting these types of businesses. It should be noted, and we will discuss further below, that banks and vehicle financing companies love providing capital via SBA loans and lease financing to airport shuttle services. This is wholly due to the fact that the vehicles acquired support the collateral requirements of these lending businesses. As such, among new entrepreneurs - airport shuttle services are popular companies to start.

First, you are going to need to incorporate your business. This is usually the first step as you generally need to place the name of your airport shuttle business on your application for licensure from the US Federal Department of Transportation, you state department of transportation, and applicable municipal licensure that will be required. You should work closely with a CPA and an attorney to determine which corporate structure is most appropriate for your business. Generally, most business advisors will inform you that a limited liability company should be used. However, your entire personal financial situation needs to be addressed before this decision can be made. As such, your CPA will be an invaluable source of information as to how to properly structure the business. Once you have determined the corporate structure for your airport shuttle business, you are going to need to determine what type of accounting system you will use. This is an extremely important decision given that you will use the same type of software and systems throughout the course of your business operations. Both your CPA and your bookkeeper should be involved with determining which product will work best for you.

Once your corporate structure is determined, it's time to plan for how to raise capital. Unless you are contributing 100% of the funds on your own, you are going to need to source capital via a bank loan or a private investor in order to acquire the assets you will need in order to launch airport shuttle operations. If you intend to raise capital in order to start your business then you are definitely going to need a business plan. Your business plan should outline your the anticipated profit and loss statement, cash flow analysis, balance sheet, and other pertinent information as it relates to your airport shuttle business. Most importantly, the plan should showcase why your business will be able to remain profitable and why it is economically viable. If you are seeking a SBA loan or conventional business loan then you should document how your airport shuttle will be able to effectively make monthly repayments of interest and principal.

After the capital raising period is complete, you are going to need to work with regional and national level airports in order to allow you to have the ability to pick up and drop off customers to and from their destinations. Of all of the aspects of starting a new airport shuttle service - this aspect of operations can be the most difficult. This is because many airports have detailed procedures of who they allow to directly service their customers. As stated earlier, this is a competitive field. As such, once you obtain this privilege from an airport or airline - it is extremely important that you render high quality customer service in order to ensure that the license is granted during each renewal period. You and your attorney should review all requirements for each airport (as they are different) before you apply for obtaining a license.

After all of the appropriate licensure is in place, now is the time to launch your airport shuttle's marketing operations. This is generally one of the easier aspects for these type of businesses. In today's world, it is imperative that a new airport shuttle service maintain an expansive web presence as many people now find these types of services via online portals. Additionally, ride sharing programs such as Uber and Lyft are now popular ways that people find rides to and from airports. Newly established airport shuttle businesses can use these services in order to generate early revenues while concurrently increasing their market visibility.

Employee issues are generally straightforward given that the only individuals that need to be hired are drivers and a central dispatcher. Often, drivers can be paid as independent contractors. However, there are substantial rules regarding who or who cannot be treated as a contractor for tax purposes. It should be left up to your CPA to determine how to properly classify the people that work for your business. As always, your attorney should draft an employment manual that will clearly delineate the roles and responsibilities for each person that works for your business (as an independent contractor or W-2 employee). This manual should be signed by anyone that works for your business.

In closing, airport shuttles are great businesses to operate given their economic stability and their ability to generate high gross margins. In short, the steps to creating a new airport shuttle are:

·         Incorporate your airport shuttle service

·         Acquire the necessary capital to launch operations

·         Heavily market your services online

·         Limit your operating expenses

·         Obtain federal, state, and municipal licensure

·         Develop relationships with airports


Airport Shuttle SWOT Analysis


The most important strength associated with an airport shuttle service is that their services are generally immune from negative changes in the economic climate. This is due to the fact that people are going to continue to travel even in times of economic recession. Additionally, these businesses generally have low startup costs. Usually, a new airport shuttle service can be established for as little as $20,000 if the owner intends on acting as the driver as well from the onset of operations. Once acquired, the licensure necessary to operate this business provides a strong degree of moderate barriers to entry. The gross margins associated with an airport shuttle business are usually very high as the primary input is the cost of fuel on a daily basis. These margins do decline somewhat once a fleet of airport shuttles go into operation and a number of drivers are hired.


The competition within this industry is substantial. Given the moderate barriers to entry once operations commence, a number of companies exist that provide only airport transportation services. One of the other issues that is prominent within this industry is that fuel costs are subject to substantial fluctuation. This can have a substantial impact on an airport shuttle's profit and loss statement. It is of the utmost importance that a new airport shuttle maintain a close watch on their monthly expenses to account for any sharp increases in the price of fuel. This is especially true among companies that offer flat rate fares to and from airport destinations.


For most airport shuttle businesses, the quickest way to expand is by acquiring additional vehicles that can provide services to customers. Additionally, additional drivers can be hired (either using their own or company vehicles) to provide these services to any greater metropolitan area. Additionally, one of the common ways that airport shuttle businesses expand is by acquiring companies that are already in operation. Although this is an expensive way of expanding, the risks related to buying an airport shuttle service that is already in operate are substantially less than starting a new business for scratch.


With the rise of companies like Uber and Lyft, airport shuttle services are facing continue and ongoing competition from individual drivers. As such, these businesses have taken steps to provide additional amenities to their customer base including loyalty reward programs. This is the most major threat facing these businesses.