Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through June 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2020

Business Startup Guides
Checkout our new siser site!

Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through June 30

Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2020

Business Startup Guides
Checkout our new sister site!

Free Exotic Car Rental Service Business Plan

For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $300,000 for the development of a car rental agency that specializes in the rental of exotic cars while showcasing the expected financials and operations over the next three years. The Exotic Car Rental Service Inc. (“the Company”) is a New York based corporation that will provide the rental of very high end sports cars and luxury automobiles in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As mentioned above, the Exotic Car Rental Service will be actively engaged in the rental of high end vehicles within its targeted market. These vehicles will include brand name vehicles such as Rolls Royce, Porsche, Ferrari, Lamborghini, Lotus, Bentley, and related high end vehicles. A bulk of the Company’s revenues will come from the daily rental charges for vehicle usage. The business will also recognize revenues from the sale of insurance services and gasoline charges to customers.


At the onset of operations, the Company intends to have a leased fleet of 10 vehicles that will be acquired on a leased basis.


The third section of the business plan will further describe the services offered by the Exotic Car Rental Service.

1.2 The Financing

Mr. Doe is seeking to raise $300,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:


  • Development of the Company’s Exotic Car Rental Service location.

  • Financing for the first six months of operation.

  • Capital to lease 10 vehicles at the onset of operations.

Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Exotic Car Rental Service’s mission is to become the recognized leader in its targeted market for renting high end vehicles to the general public on a daily basis.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the exotic car industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.


2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Exotic Car Rental Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Exotic Car Rental Service, Inc. requires $300,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Exotic Car Rental Service, Inc.

2.5 Exit Strategy

If the businesIf the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Exotic Car Rental Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 7 times earnings.

3.0 Products and Services

3.1 Exotic Car Rentals

The primary source of revenue for the business will come from the direct daily rental of the Company’s fleet of approximately 10 exotic vehicles. Management expects that 75% of all rentals will fall into the economy or standard class. Daily charges to clients will range from $500 to $750 per day depending on the type of vehicle they intend to rent.

The business will offer high end services including the drop-off and pick up of vehicles for an additional fee. At all times, a customer will be able to reach the business in the event of an accident or emergency.

3.2 Ancillary Fees and Insurance

In addition to daily charges made to vehicle renters, the Company will earn secondary streams of revenue from the sale of additional insurance. This is an important secondary steam of revenue for the business as sales of additional car insurance will generate substantial gross margins for the Exotic Car Rental Service. Additionally, the Company will charge substantial fees to customers that do not return the vehicles with full gas tanks. Approximately 25% of the Company’s aggregate revenues will come from the sale of insurance and gas fees.


4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the car rental industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have increased substantially. In the event of an economic recession, the Exotic Car Rental Service may have a decline in its revenues as people pullback on luxury expenditures including the rental of high end cars.

4.2 Industry Analysis

Within the United States, there are more than 5,000 companies (that operate one or more locations) that provide daily car rental services to the general public. Each year, these businesses aggregately generate more than $20 billion dollars of revenue and provide jobs to more than 120,000 people. Aggregate payrolls in each of the last five years have exceeded $3.1 billion. Approximately 5% of all car rental agencies specialize specifically in the rental of exotic vehicles.

This is a mature industry, and the future expected growth rate is expected to equal that of the general economy. As mentioned above, despite the currently high gasoline prices, the industry will continue to remain profitable as business travelers will continue to require rented vehicles during their business trips.

4.3 Customer Profile

The Company’s average client will be a middle to upper middle class individuals in the Company’s target market. Common traits among clients will include:

  • Annual household income exceeding $100,000.

  • Will spend $400 to $700 per day with the Exotic Car Rental Service.

  • Lives or is within 50 miles of the Company’s location.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Exotic Car Rental Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Exotic Car Rental Service.

5.1 Marketing Objectives

  • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

  • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • Establish relationships with airports and travel agents surrounding the target market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Exotic Car Rental Service to easily target tourists and residents living in target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.

The Exotic Car Rental Service will also use an internet based strategy. This is very important as many people seeking specialized services, such as exotic car rental services, now the Internet to conduct their preliminary searches. Mr. Doe will register the Exotic Car Rental Service with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will include functionality for people to book and pay for vehicle rentals directly through the Company’s online platform. This marketing feature is common to most companies that rent cars to the general public.

Mr. Doe will also develop relationships with local travel agents that will make arrangements for rentals among people that are traveling through the target market and want to drive an exotic car while on vacation.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.more than 1 page.


6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

  • The Exotic Car Rental Service will have an annual revenue growth rate of 16% per year.

  • The Owner will acquire $300,000 of debt funds to develop the business.

  • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business is able to remain profitable and cash flow positive at all times.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis