Free Weight Loss Center Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a weight loss center while showcasing the expected financials and operations over the next three years. Weight Loss Center, Inc. (“the Company”) is a New York based corporation that will provide customers with multiple systems that will assist clients in losing weight by combining fitness programs along with the sale of healthy food products. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue source for the Company is through the offering of fitness and weight loss programs that seek to help clients with their health needs. Through the business’s location, Weight Loss Center, Inc. will provide a custom made weight loss program which features step-by-step dieting guides, daily weigh-ins, body measurements, body composition analysis, and a weekly supply of dietary supplements. The business also provides advice on how to change attitude and lifestyle so that the weight loss programs offered by the business are effective. The third section of the business plan will further describe the services offered by Weight Loss Center, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Weight Loss Center, Inc.’s mission is to effectively assist clients with their weight loss and weight management needs while concurrently increasing their self-esteem. The Company is also committed to ensuing that customers maintain healthy lifestyles even after they leave the Company’s programs.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the fitness and personal training industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Weight Loss Center, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Weight Loss Center, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Weight Loss Center, Inc
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Weight Loss Center, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services and products offered by the Weight Loss Center
3.1 Weight Loss Programs
The primary revenue source of the business is the sale of weight loss management service packages that will assist clients with removing their excess weight. It should be noted that these services are intended for people that are seeking to lose a moderate amount of weight, and the business does not service those that must seek medical attention for an obesity problem. Each customer will receive a custom made weight loss program that provides one-on-one counseling, daily weight-ins, customized food menus, body composition analysis, vitamin and mineral supplements, and reviews of daily food lists. These programs also provide behavioral manager services that help clients make better food choice and health decisions. The Company will charge clients on a monthly basis for these services, with expected pricing to range from $200 to $350 per month depending on the weight loss needs of the client.
3.2 Sales of Products
The business’s secondary source of revenue comes from the ongoing sale of dietary supplements, dietary supplies, snacks, and assorted items that will be made available throughout the Weight Loss Center location
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the weight loss center/fitness industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
There are over 16,400 businesses that focus on providing health, weight loss, and wellness services in the United States. These businesses produce over $37 billon dollars a year in gross receipts. Additionally, the business employs over 250,000 people, and generates payroll figures of $12.45 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The fitness and weight loss industry from 2002 to 2007 experienced growth of more than 18% over this five year period. This industry is one of the fastest growing industries in the United States. Additionally, obesity has become a serious problem in the United States. Recent reports from the United States government declare that obesity is an American epidemic, and that more than 60% of Americans are considered overweight. The demand for weight loss services has skyrocketed over the last ten years as more Americans are seeking to reduce their weight through healthier diet, exercise, and through programs that can guide patients on how to properly and healthfully reduce their waistlines without shocking their body systems.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Weight Loss Center, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with referring physicians and allied health professionals within the targeted market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow Weight Loss Center, Inc. to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Weight Loss Center, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as weight loss centers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Weight Loss Center with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the services offered by the business, its location, its team of weight loss specialists, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the weight loss services and products that the Company is selling. Finally, Mr. Doe will develop relationships with local allied health professionals and physicians that will refer their patients to the business.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Weight Loss Center will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are moderately sensitive to the overall economy. Health, wellness, and fitness services are in demand among the general public regardless of general outlook of the economic markets. However, the services offered by the Company are moderately expensive As such, in the event of a steep economic decline, the business may lose revenue as clients find alternatives to the diet and weight loss solutions offered by the Company. However, the economic decline would need to be significant in order for this to occur.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis