Free TV Program Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $1,800,000 for the development of a TV program production company while showcasing the expected financials and operations over the next three years. TV Program, Inc. (“the Company”) is a New York based corporation that will provide develop and distribute television programs produced by the business to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
As stated above, the Company will be actively engaged in the development and distribution of TV programs produced by the business. Once the Company “green lights” a production, the business will aggressively produce, distribute, and market the TV Program(s) to networks or cable companies that will showcase the TV Program to the general public. The Company will earn substantial income from the distribution and licensure fees from the TV program productions coupled with ongoing royalties from DVD, Blu-Ray, and merchandising sales. The third section of the business plan will further describe the services offered by the TV Program.
1.2 The Financing
Mr. Doe is seeking to raise $1.8 million from an investor or group of investor(s). On a preliminary basis, Mr. Doe intends to sell a 50% interest in the business in exchange for the capital sought in this business plan. The investor will also receive a seat on the board of directors as well as a regular stream of dividends from the royalties earned on the TV programs produced and distributed by the Company. The financing will be used for the following: • Development of the Company’s initial TV Program production. • Financing for the first six months of operation. • Capital to purchase production equipment.
1.3 Mission Statement
To produce quality TV Programs and other media that provide the Company’s audience with enjoyable entertainment.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the entertainment industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target quality screenwriters that can provide the Company with extensive materials that the Company can produce and distribute as TV Programs to television networks and cable TV companies.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
TV Program, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the TV Program requires $1.8 million of investor funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
At this time, Mr. Doe is seeking to sell a 50% equity interest in the business in exchange for the requisite capital sought in this business plan. The investor will receive a seat on the board of directors and a share of the ongoing royalties generated by the Company’s productions
2.4 Management Equity
Once the requisite capital is raised, Mr. Doe will retain a 50% ownership interest in the business.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of TV Program, Inc. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings if the Company earns substantial royalty income.
3.0 Products and Services
Below is a description of the TV Program production and distribution services offered by the TV Program.
3.1 TV Program Revenues
The bulk of the Company’s revenues will come from the sale of advertisements to businesses that are seeking to reach the demographics that the Company targets. These advertisements will be primarily placed by national advertising agencies that source demographic profiles on behalf of national level companies and sponsors. The business will also generate revenues from the sale of network and segment sponsorships that will predominately display the advertiser’s logo on the screen while the programming or segment is running. Approximately 95% of the business’ revenues will come from televised advertisements.
3.2 Licensing of Intellectual Property
As the Company develops its TV Program portfolios, Management fully intends to license and develop strategic relationships with publishers that want to participate in license the Company’s database of developed TV services and programs.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
The business of providing televised content with the ability to generate revenue from advertising sales is a complicated business that has many operating facets. Typically, entertainment media content is immune from general changes in the economy, as the content is provided for free, and if people continue to watch the program, the business will consistently be able to sell advertising space. As such, much of the following market analysis is geared towards the entry plan of the business and the expansion of its customer base.
4.2 Industry Analysis
Within the United States there are more than 7,000 television program production companies that operate among several thousand markets within the United States. Each year these companies aggregately generate $57 billion dollars a year of revenue while providing jobs for more than 280,000 people. Aggregate payrolls in each of the last five years have reached $9 billion dollars. Television is a mature industry, and the future expected growth rate will equal that of the general economy. One of the current issues facing the industry is the decline of people watching television in the United States. The advent of the internet and several other forms of media has caused a dramatic shift in how media companies do business. One of the most common trends among television stations is to develop content that can be concurrently streamed on the Internet.
4.3 Customer Profile
As each TV Series production will target a different demographic, TV Program, Inc. will conduct an extensive demographic and marketing profile before each TV series or production is developed and distributed.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
TV Program, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business’s developed TV series among its targeted market. Below is an overview of the marketing strategies and objectives of the TV Program.
5.1 Marketing Objectives
• Establish a strong presence in targeted domestic markets.
• Establish connections with entertainment advertising agencies and marketing firms.
• Build a large network of financial backers.
5.2 Marketing Strategies
Management intends on running a number of advertisements within the United States that feature images of the show, its stars, and descriptions of the nature of the TV program. Once TV Programs or series developed by the firm is picked up by cable stations and television networks, Management expects that these firms will use their internal promotional departments to create additional visibility for the program. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• TV Program, Inc. will have an annual revenue growth rate of 16% per year.
• The Founder will acquire $1.8 million of equity funds to develop the business.
7.2 Sensitivity Analysis
The Company’s revenues are sensitive to the overall condition of the economic climate. Advertising revenues have a tendency to decline in an economic recession, as content providers compete for small amounts of advertising dollars. However, as long as viewers continue to tune in to the Company’s programming (both via television and Internet), the business will be able to effectively place advertisers within its promotion spots.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis