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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Apr. 30


Custom Business Plan
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017


Free Sporting Goods Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a sporting goods store while showcasing the expected financials and operations over the next three years. The Sporting Goods Store, Inc. (“the Company”) is a New York based corporation that will provide a diverse inventory of new sporting goods to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, the Sporting Goods Store will carry a diverse line of sporting goods for all major sports including football, hockey, tennis, paintball sports, rollerblading, as well as branded apparel. Mr. Doe is currently sourcing a number of manufacturers and wholesalers that will provide the Company with its inventories of merchandise for sale to the general public. Additionally, the Sporting Goods Store intends to develop an expansive online platform that will allow the business to effectively make sales outside of its retail location. It is now very common for retail based businesses to concurrently having online ordering platforms, and Management intends to capitalize on this trend from the onset of operations. The third section of the business plan will further describe the services offered by the Sporting Goods Store.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Sporting Goods Store’s mission is to become the recognized local leader in its targeted market for sales of sporting goods products and related services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and local sports teams within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Sporting Goods Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Sporting Goods Store requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Sporting Goods Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Sporting Goods Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Sporting Goods Store.

3.1 Sales of Sporting Goods Products (Retail)

The primary source of revenue for the business will from the direct retail sale of sporting goods, apparel, and other merchandise to the general public. Through the Company’s retail location, the business will carry a diverse line of products for a multitude of sports including: football, soccer, hockey, tennis, lacrosse, hunting (excluding firearms), paintball, rollerblading, bowling, fishing, and other popular sports. Mr. Doe is currently souring a number of major wholesalers and direct distributors so that the business, despite its initial small size, can receive outstanding wholesale pricing for its products at the onset of operations. Management is also working with a retail location architect to properly position every item in the store for maximum visibility and store operation efficiency.

3.2 Sales of Sporting Goods Products (Online)

As stated in the executive summary, the business also intends to develop an expansive online ordering platform that will allow customers to see the entire inventory of the Sporting Goods Store while concurrently allowing them to place orders for merchandise, which will ship directly from the Company’s retail location. Mr. Doe anticipates that 20% to 25% of the business’ revenues will come directly from the sale of sporting goods merchandise and apparel online. The fifth section of the business plan will further document the many marketing strategies that Mr. Doe intends to use to create visibility for the Company’s website.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the sporting goods industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The aggregate sale of sporting goods in the United States is a $25 billion a year business. As of the last economic census, the industry employed more than 188,000 people working among 22,000 retail establishments. This is a mature industry, and the excepted future growth rate of the industry will remain in lockstep with that of the general economy.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Sporting Goods Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.

5.1 Marketing Objectives

  • • Establish relationships with local sports teams and school sponsored sports teams within the local market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Sporting Goods Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Sporting Goods Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as sporting goods stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the Sporting Goods Store location, relevant contact information, the Company’s inventory, and e-commerce functionality for people that want to place orders over the internet. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the sporting goods that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Sporting Goods Store will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $125,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Sporting goods are non-essential items, and during deleterious economic conditions, the business may have a decline in its top line revenues. However, the Company will earn significant operating income from both its retail operations and online platform, which will allow the business to remain profitable even in an economic recession.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis