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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Apr. 30

Custom Business Plan
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017

Free Small Engine Repair Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.

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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a small engine repair service while showcasing the expected financials and operations over the next three years. Small Engine Repair Service, Inc. (“the Company”) is a New York based corporation that will provides small engine repair services and related product sales in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the ongoing repair of small engines (among a number of different brands) on behalf of customers within the target market. The business will generate substantial gross margins from the ongoing repair of small engine repairs for landscaping services as well as individuals. The business will also generate significant secondary revenues from the ongoing sale of new small engine parts that will be installed in conjunction with the services rendered above. The third section of the business plan will further describe the services offered by the Small Engine Repair Service.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Small Engine Repair Service location. • Financing for the first six months of operation. • Capital to purchase automotive repair equipment. Mr. Doe will contribute $10,000 to the venture.

1.3 Mission Statement

The Small Engine Repair Services’ mission is to become the recognized leader in its targeted market for small engine repair services and part sales.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the small engine repair industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

As time progresses, Management will continually increase the scope of the business by developing additional engine repair services that will increase the profitability of the business. The business will continue to develop ongoing repair relationships with landscape contractors and lawn mower services that will continue to require small engine repair on an ongoing basis.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Small Engine Repair Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Small Engine Repair Service requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Small Engine Repair Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Small Engine Repair Service. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Small Engine Repair Service, Inc.

3.1 Small Engine Repair Service

The primary revenue center for the business will come from the ongoing repair of small engines on a regular basis for individuals and companies that maintain large inventories of small gasoline powered engines. The business will be able to render repairs to any make or model of small engine.

3.2 Sales of Small Engine Repair Parts

The secondary stream of revenue will come from the sourcing and sale of small engine parts that will be used in conjunction with the services discussed above.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the small engine repair industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should not have any impact on the Company’s ability to generate revenues as anyone (or any major landscape contractor) with a broken small engine will require the usage of the Company’s services.

4.2 Industry Analysis

Within the United States, there are approximately 3,000 businesses that operate one or more locations that focus on small engine repair. Each year, these businesses generate $650 million per year while providing jobs to more than 10,000 people. Annual payrolls in each of the last five years has exceeded $140 million. This is a mature industry, and the anticipated continued growth rate of the business will be equal to that of the economy in general. There are no major new trends occurring with the Small Engine Repair Service industry.

4.3 Customer Profile

For small engine repair sales, Management anticipates that the market will be locally based. Management anticipates that its expected service clientele will be a local, middle to upper middle income earning male and females between the ages of 25 and 75. As a vast majority of adults in this country own a lawn mower, weed trimmer, chain saw, or other small engine device, it is difficult to discern the “average” customer of the Small Engine Repair Service. Common traits among clients will include: • Annual household income exceeding $50,000. • Lives or works no more than 15 miles from the Company’s location. • Will spend $200 on small engine repair services.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Small Engine Repair Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Small Engine Repair Service.

5.1 Marketing Objectives

  • • Develop ongoing relationships with lawn mowing companies and landscape contractors that will use the Company’s services on an ongoing basis.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Small Engine Repair Service’s to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Small Engine Repair Service will also use an internet based strategy. This is very important as many people seeking local services, such as small engine repair businesses, now the Internet to conduct their preliminary searches. Mr. Doe will register the Small Engine Repair Service with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will also maintain a number of extensive of relationships with landscape contractors, snow plowing services, lawn mowing companies, and other businesses that have frequent need for ongoing small engine repairs.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Small Engine Repair Service will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are only moderately sensitive to changes in the general economy. Small Engine Repair Services are an essential service, and many people lack the ability to fix their small engine products on their own. As such, Management does not anticipate that negative changes in the overall economic climate will impact the Company’s ability to generate revenues and maintain profitability.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis


7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis