Free SEO Company Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $125,000 for the development of a search engine optimization firm while showcasing the expected financials and operations over the next three years. The Search Engine Optimization Firm, Inc. (“the Company” or “SEO”) is a New York based corporation that will provide search engine optimization and pay per click management to its small and medium sized business customers in its targeted market. The Company was founded in 2008 by John Doe.
1.1 Products and Services
As stated above, the Company will be actively engaged in providing high impact internet marketing strategies to internet based businesses and people seeking to create a web presence. These services seek to place customers’ website in search engine rankings for selected keywords that describe the product or service offered by the customer. This is a highly technical strategy that involves the use of algorithms for relevant content. SEO, Inc. will also help customers manage their monthly advertising expenditures through pay-per-click advertising which allows business owners to immediately appear on the first page of a website. This is a non-organic means of increasing the presence of a website, and Management feels that this avenue of growth is very important as the business will be able to generate highly predictable management fees on a month to month bass for these services. The third section of the business plan will further describe the services offered by SEO.
1.2 The Financing
Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Company’s mission is to provide customers with an integrated menu of internet marketing services that will greatly enhance their website’s visibility among major search engines. The Company is committed to developing new services which will continually integrate new internet marketing techniques into its service offerings.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target small and medium sized businesses seeking to develop a web presence within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Search Engine Optimization Firm, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, SEO requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of SEO, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Search Engine Optimization Firm. Based on historical numbers, the business could fetch a sales premium of up to 6 to 9 times the previous year’s earnings.
3.0 Products and Services
Below is a description of the search engine optimization and pay per click marketing services offered by the Company.
3.1 Search Engine Optimization Services
The primary offering of the Company is search engine optimization services. This service works by examining the keywords of any given website, and then applying these keywords to search engines that the Company enrolls its customers. This service provides users with the ability to appear on the direct search engine results for their selected keywords. This is the primary revenue center for the business, and Management expects that the Company will generate $400 to $2,000 per client that uses the Company’s SEO services. Through this segment of the business, the Company will also generate revenues from minor web programming services required to fully integrate the client’s search engine optimization campaigns. These fees will be billed on a per hour basis.
3.2 Pay Per Click Marketing Services
The second revenue center for the business is Management’s ability to provide customers with the ongoing management of pay-per-click advertising campaigns which allow websites to have immediately on the front page of a search result. This strategy charges the customer every time a person clicks on the advertisement. As such, the potential for this aspect of the business is tremendous as the Company can provide management of these programs on a month to month basis. As discussed in the executive summary, these recurring services will greatly enhance the smoothness of revenues and the value of the business over the long run.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the computer and internet services industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, SEO, Inc. will generate recurring streams of revenue from the ongoing management of pay per click marketing services, which will ensure the continued profitability of the business.
4.2 Industry Analysis
The technical consulting industry has mushroomed in size over the last five years. Rapid increases and developments in computer technology has caused the average user to rely on computer professionals to handle their web development, internet marketing, and search engine optimization needs. In the United States, the market for computer repair services is immense. Last year of $300 billion dollars was spent nationwide on computer and computer related services. The United States Economic Census estimates that there are more than 200,000 businesses that provide services similar or identical to that of Company. As time progresses, Management expects that the number of businesses operating within the search engine optimization market will continue to grow as these services are heavily in demand. This segment of the computer consulting industry is relatively new as many companies have realized that in order to thrive online, an expansive marketing and advertising campaign is needed to continually draw traffic to their website. The popularity of these services have skyrocketed over the last two years as many search engines now allow for special placement among online directories. Furthermore, the use of pay-per-click advertising has allowed many smaller internet businesses to thrive on the web. The Company will seek to capitalize on this service by managing PPC marketing campaigns. This service will provide the Company with an ongoing stream of revenue on a month to month basis.
4.3 Customer Profile
Any online business that is seeking to expand their online presence is a potential client of SEO, Inc. As such, the demographic categories for these businesses are excessively large as there are hundreds of thousands of internet entrepreneurs that are seeking to acquire a strong internet presence.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Search Engine Optimization Firm, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Use aggressive SEO and pay per click marketing strategies to promote the Company’s own website.
• Develop ongoing referral relationships with internet marketing firms and web programming companies that will outsource their search engine optimization services in a reseller capacity.
5.2 Marketing Strategies
Management intends on using a number of marketing and sales strategies to promote traffic and sales of its internet marketing services. To that end, Management intends to develop a number of strategic partnerships, affiliate programs, and alliances among web developers and web programmers that will refer their clients to SEO, Inc. This is a central strategy to the success of the business as there are now many search engine optimization firms that operate in a similar or identical capacity as the Company. After the business receives its capital infusion, Mr. Doe intends to aggressively develop these relationships among website developers. Additionally, the Company will use its own search engine optimization techniques that will increase the Company’s visibility when selected key words are used among major search engines. For instance, when a person does a Google search for advertising management software or content management programs the Company will appear on the first page of the search. Finally, the Company will develop a number of reseller relationships with web programmers and internet marketing firms that will use the Company’s services in a subcontracting capacity.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The SEO Firm, Inc. will have an annual revenue growth rate of 20 % per year.
• The Owner will acquire $125,000 of debt funds to develop the business
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are not sensitive to changes in the general economy. As there are now many internet entrepreneurs operating among all industries, the demand for this type of traffic enhancing service is in strong demand, and is expected to remain in demand in the long term. With competition among e-businesses at an all time high, the Company will be able to generate substantial amounts of traffic for its clients, vis-à-vis the broad menu of services offered through the Company.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis