Free Seminars Company Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $250,000 for the development of a business seminar company while showcasing the expected financials and operations over the next three years. Seminar Company, Inc. (“the Company”) is a New York
based corporation that will provide instruction regarding business and investing to students in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
As stated above, the Company will provide instruction in business and investing transactions for students enrolled within its programs. The business will generate revenues from both tuition and from the sale of materials.
The business expects that it will receive a substantial number of enrollees as people try to learn how to capitalize on low cost businesses and properties.
The third section of the business plan will further describe the services offered by the Seminar Company.
1.2 The Financing
Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan
agreement are to be further discussed during negotiation. This business plan
assumes that the business will receive a 10 year loan with a 9% fixed interest
rate. The financing will be used for the following:
Development of the Company’s Seminar Company ocation.
Financing for the first six months of operation.
Capital to purchase classroom equipment.
Mr. Doe will contribute $50,000 to the venture.
1.3 Mission Statement
The Seminar Company’s mission is to provide students with a comprehensive education so that they can invest properly and manage businesses.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the business and investing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals seeking to capitalize on selected business transactions.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Seminar Company, Inc. The
Company is registered as a corporation in the State of
2.2 Required Funds
At this time, the Seminar Company requires $250,000 of debt funds. Below is a breakdown of how these funds
will be used:
2.3 Investor Equity
Mr. Doe is not seeking an
investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Seminar Company, Inc.
2.5 Exit Strategy
If the businesIf the business is very
successful, Mr. Doe may seek to sell the business to a third party for a
significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of Seminar Company, Inc.
Based on historical numbers, the business could fetch a sales premium of up to 4
3.0 Products and Services
3.1 Business Instruction Services
The primary source of revenue for the business will be instruction regarding how to properly invest and manage businesses. Seminars and instructions will include teachings regarding business transactions, marketing, and laws applicable to working in an entrepreneurial capacity. The Company will issue a certificate of completion during its seminars.
3.2 Sales of Business School Class Materials
The Company will also generate secondary revenues from the sale of course materials (especially products that relate to rendering business services) that will be used in conjunction with the instruction offered by the business. Management anticipates that about 40% of the Company’s aggregate revenues will come from the sales of these products.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the seminar industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States
is moderate. Unemployment rates have declined while asset prices have risen substantially. As such, now is a strong economic climate for starting a seminar company.
4.2 Industry Analysis
Within the United States, there are approximately 1,000 companies that train and teach people in regards to matters pertaining to businesses and real estate. Each year, these businesses aggregate generate approximately $1 billion per year while concurrently providing jobs to more than 20,000 people. Each year, aggregate payrolls have exceeded $150 million.
This is a mature industry, and expected revenues are expected to remain flat over the next twelve to eighteen months as the economy completes its correction. However, Management also anticipates strong enrollment given that many people are looking to capitalize on low cost businesses and real estate.
4.3 Customer Profile
The Seminar Company’s average client will be a middle class man or woman living in the Company’s target market. Common traits among clients will include:
Will spend $5,000 on learning how to manage, start up, or invest in a business.
Annual household income exceeding $50,000
Is located within 20 miles of
the Company’s central classroom location.
4.4 Competitive Analysis
This is one of the sections of
the business plan that you must write completely on your own. The key to writing
a strong competitive analysis is that you do your research on the local
competition. Find out who your competitors are by searching online directories
and searching in your local Yellow Pages. If there are a number of competitors
in the same industry (meaning that it is not feasible to describe each one) then
showcase the number of businesses that compete with you, and why your business
will provide customers with service/products that are of better quality or less
expensive than your competition.
5.0 Marketing Plan
The Seminar Company intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Seminar Company.
5.1 Marketing Objectives
Implement a local campaign with the Company’s targeted market via the use of
flyers, local newspaper advertisements, and word of mouth advertising.
Establish relationships with local business owners in the target market.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Seminar Company (and school) to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
Seminar Company will also use an internet based strategy. This is very important as many people seeking local services, such as business seminars and educational institutions, now the Internet to conduct their preliminary searches. Mr. Doe will register the Seminar Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the services offered by the seminars, costs, and how to enroll in the Company’s programs.
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However,
if you have hundreds of items, condense your product list categorically. This
section of the business plan should not span more than 1 page.more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its
proforma financial statements on the following:
The Seminar Company will
have an annual revenue growth rate of 8% per year.
The Owner will acquire $250,000
of debt funds to develop the business.
The loan will have a 10 year
term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of a more severe economic downturn, the business may have a decline in its revenues. However, business instruction and education should remain in demand despite the current economic climate as many people are looking to capitalize on promising business opportunities.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis