Free Physical Therapy Practice Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a physical therapy practice while showcasing the expected financials and operations over the next three years. The Physical Therapy Practice, Inc. (“the Company”) is a New York based corporation that will provide general physical therapy to customers in its targeted market. The Company was founded in 2009 by Dr. John Doe.
1.1 Products and Services
The Company and its practitioner will offer physical therapy services to the general public in a setting that offers its patients a comfortable atmosphere. The third section of the business plan will further describe the services offered by the Physical Therapy Practice.
1.2 The Financing
Dr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Dr. Doe’s mission is to become the recognized leader in its targeted market for general physical therapy services.
1.4 Mangement Team
The Company was founded by Dr. John Doe. Dr. Doe has more than 10 years of experience as a practicing physical therapist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Dr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Dr. Doe intends to implement marketing campaigns that will effectively target individuals and families within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Physical Therapy Practice, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Physical Therapy Practice requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Dr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Physical Therapy Practice, Inc.
2.5 Exit Strategy
If the business is very successful, Dr. Doe may seek to sell the practice to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Physical Therapy Practice. Based on historical numbers, the business could fetch a sales premium of up to 2 to 3 times the previous year’s earnings.
3.0 Products and Services
Below is a description of the services offered by the Physical Therapy Practice.
3.1 Physical Therapy Services
Upon receiving a new patient, Dr. Doe will go through an extensive consultation to determine the best course of rehabilitative action for each patient. This consultation will include an extensive review of the patient’s history and physician recommendations so that each patient will receive the best possible care while providing no extraneous or superfluous services. The practice will work closely with the patient’s primary care and specialty care physicians so that treatment plans for each patient are designed to increase the speed of the recovery process.
3.2 Physical Therapy Appliances
The Company will also generate secondary revenues from the sale of physical therapy equipment prescribed by Dr. Doe to his patients. This is a very important revenue center for the business as the Company will generate substantial gross margins from each product sold. Large parts of this revenue stream may be directly provided by insurance companies.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the physical therapy industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, physical therapy practices operate with great economic stability as people will continue to require rehabilitative care despite deleterious changes in the general economy.
4.2 Industry Analysis
Physical therapy practices generate more than $8 billion dollars a year of revenue in the United States each year. Nationwide there are more than 12,000 businesses devoted solely to the practice of physical therapy. Additionally, the industry provides over 141,000 jobs, and provides gross average annual payrolls in excess of $4 billion dollars. The five year growth rate for the industry has exceeded 25% as more patients are looking for alternatives to invasive surgeries for injuries.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Physical Therapy Practice intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Physical Therapy Practice.
5.1 Marketing Objectives
• Establish relationships with referring physicians within the targeted market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Dr. Doe intends on using a number of marketing strategies that will allow the Physical Therapy Practice to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Practice will also use an internet based strategy. This is very important as many people seeking local services, such as physical therapists, now the Internet to conduct their preliminary searches. Dr. Doe will register the Practice with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. Finally, the Company will work closely with referring physicians and surgeons that will provide the Company with its initial patient base.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Physical Therapy Practice will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the Company will not see a major decline in revenues. Physical Therapy services are in demand regardless of the general economic climate as they are an essential service for health.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis