Free Pharma Sales Company Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a pharmaceutical sales company while showcasing the expected financials and operations over the next three years. Pharma Sales Company, Inc. (“the Company”) is a New York based corporation that will provide outsourced sales services for pharmaceutical companies within the target market. The Company was founded by John Doe.
1.1 Products and Services
Management intends to develop a large network of independent sales people that will market drugs on behalf of major pharmaceutical companies. Each independent sales agent will have a specific territory in which they can discuss drugs (and in development drugs) with doctors. Major commissions will be paid on a monthly basis as doctor’s prescribe promoted medications to their patients. The third section of the business plan will further describe the services offered by Pharma Sales Company, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s office location location. • Financing for the first six months of operation. • Capital to purchase a vehicle. Mr. Doe will contribute $10,000 to the venture.
1.3 Mission Statement
Pharma Sales Company’s mission is to become the recognized leader in its targeted market for outsourced pharmaceutical sales
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the sales and marketing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target physicians within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Pharma Sales Company, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Pharma Sales Company, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Pharma Sales Company, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Pharma Sales Company, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services offered by Pharma Sales Company, Inc.
3.1 Sales of Drugs and Pharmaceuticals
The primary revenue for the business will come from the ongoing promotion of drugs to doctors within the Company’s target market. The business will generate its income on a commission basis as more doctors prescribe medications to their patients. Reports pertaining to sales will come directly from pharmacies that report their sales directly to the manufacturers of these prescriptions. Management anticipates that each sales agent will generate $100,000 per year of revenue for the business (with payouts of 50% of their earned commissions).
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the outsourced sales industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is difficult. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US will remain for a prolonged economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, this should have no impact on the Company’s ability to generate revenues.
4.2 Industry Analysis
The retail distribution of pharmaceutical products is one the United States’ largest industries. Each year, the 40,300 retail pharmacy companies in the country aggregately generate more than $153 billion dollars of revenue. The industry employs more than 780,000 people and provides payrolls in excess of $15 billion dollars per year. The industry is expected to grow significantly over the next fifteen years as more people in the “Baby Boomer” generation move into their senior years. As such, they will require greater use of prescription medication. Based on information from the US federal government, the industry is expected to have an annual average growth rate of 6% per year during the next fifteen years.
4.3 Customer Profile
As the business is marketing directly to doctors, the business will not directly have “customers” beyond the pharmaceutical companies that pay the business commissions for their work. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Pharma Sales Company, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of Pharma Sales Company, Inc.
5.1 Marketing Objectives
• Establish relationships with local independent sales agents that will enroll in the Company’s pharmaceutical sales operations.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
In regards to the Company’s outsourced drug marketing operations, Management intends to use its sales force (hired internally) to generate initial revenues through the sale of the drugs discussed throughout this business plan. This will ensure that the business can generate a positive cash flow while soliciting additional independent sales people. On a regular basis, the Company will reach out to other independent sales organizations that would be interested in having their members enroll in the Company’s drug marketing and sales operations. The Company will have its sales agents continue to go to doctors offices in order to continue to have doctors prescribe drugs to their patients.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Pharma Sales Company, Inc. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are not sensitive to changes in the general economy. People will continue to need drugs despite any deleterious changes in the economy. As such, Pharma Sale Company will be able to remain profitable and cash flow positive at all times.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis