Free Mobile Home Manufacturer Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $900,000 for the development of a mobile home manufacturer that specializes in the production of double wide mobile homes while showcasing the expected financials and operations over the next three years. The Mobile Home Manufacturer, Inc. (“the Company”) is a New York based corporation that will provide mobile homes to customers in its targeted market. The Company was by John Doe.
1.1 Products and Services
The primary revenue center for the business is the development and production of double wide mobile homes. These mobile homes will be sold directly to mobile home park developers as well as directly to customers. In the future, the Mobile Home Manufacturer may also acquire land with the intent to place its manufactured mobile homes on these properties. This could become a substantial revenue center for the business in the future. The third section of the business plan will further document the residential development services offered by the business.
1.2 The Financing
Mr. Doe is seeking to raise $900,000 from an investor. The terms, dividend payouts, and aspects of the deal are to be determined at negotiation. This business plan assumes that an investor will receive 50% of the Company’s stock, a regular stream of dividends, and a seat on the board of directors. The financing will be used for the following: • Marketing capital • Financing for the first six months of operation. • Capital for the development of the Company’s manufacturing operations.
1.3 Mission Statement
Mr. Doe’s mission is to develop the Mobile Home Manufacturer firm into a premier mobile home manufacturer that will develop and sell these products profitably.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the manufacturing industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. As the real estate market returns to normal conditions, the Mobile Home Manufacturer will be an excellent position to continue to develop and manufacturer mobile homes on behalf of developers.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Mobile Home Manufacturer, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Mobile Home Manufacturer requires $900,000 of investor funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
John Doe intends to sell 50% of the Mobile Home Manufacturer, Inc. in exchange for the capital.
2.4 Management Equity
John Doe will retain 50% of the business once the capital is raised.
2.5 Exit Strategy
If the Residential Mobile Home Manufacturer is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Company. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the real estate services offered by the Mobile Home Manufacturer
3.1 Manufacturing of Mobile Homes
The Mobile Home Manufacturer will primarily engage the business of manufacturing mobile homes that are considered to be “double wide.” In order to ensure that the business does not maintain an excessive amount of inventory, the Mobile Home Manufacturer will only develop a mobile homes once an order comes in from a mobile home park developer or individual buyer. Management anticipates that the sale of each mobile home will generate $50,000 of revenue for the business with gross margins of $20,000 on each sale. This business model will ensure that the business is able to remain profitable and cash flow positive at all times despite the difficult economic climate.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
Management is developing a very complex pricing method to ensure that the Company can continue to provide its units at profit despite possible drawbacks in the overall economic market. The Company’s customized approach to real estate will allow the business to grow successfully in the rapidly changing real estate market.
4.2 Industry Analysis
The U.S. Economic Census estimates that there are 21,300 companies that specialize in the construction of new residential units (which includes mobile home developers) in the United States. On an annualized basis, these companies generate fees of $43.9 billion dollars while concurrently providing jobs to more than 520,000 people. In each of the last five years, aggregate payrolls have exceeded $20 billion dollars. Among these businesses, approximately 1,100 specialize in the manufacturing or construction of mobile homes. These manufacturers and developers generate $3 billion per year and provide jobs to more than 25,000 people. Recently, the number of real estate sales has increased significantly within the last year. This is one of the primary signals of an overvalued real estate market. As stated earlier, the Bureau of Economic Analysis estimates that homes (which includes mobile homes) on the market have increased more than 13% over last years figures. During the boom time for real estate over the last five years, many people overextended and over leveraged their properties with floating interest only loans.
4.3 Customer Profile
Management expects the following demographics of people that will have the Mobile Home Manufacturer produce a mobile home on their behalf: • Annual household income of $25,000 to $30,000 • Will spend $50,000 on a double wide mobile home • Lives within the greater New York metropolitan area
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Mobile Home Manufacturer intends to maintain an extensive marketing campaign that will ensure maximum visibility for the completed units in its targeted market. Below is an overview of the marketing strategies and objectives of the Mobile Home Manufacturer.
5.1 Marketing Objectives
• Establish relationships with other real estate brokers and agents within the targeted market that will work with individuals that want a mobile home.
• Develop an online presence by acquiring accounts for major online real estate portals to showcase previous works completed by the business.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
5.2 Marketing Strategies
Mobile home product marketing will be the most difficult portion of the marketing strategy. This task will be accomplished through the business’s broad marketing campaign throughout its targeted market. The Company will also use an internet based strategy. This is very important as many people seeking mobile home manufacturers that can produce a mobile home use the Internet to conduct their preliminary searches. Mr. Doe will register the Mobile Home Manufacturer and its properties with these online portals so that potential buyers can easily reach the Company. The Company will also develop its own online website that will showcase the manufactured mobile homes that the business has developed. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the mobile home manufacturing services that the Company is selling.
The Company expects that each house will sell for approximately $50,000 of revenue. Expected margins from sales will reach 40%.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Owner will acquire $900,000 of investor funds to develop the business.
• The Mobile Home Manufacturer will have an annual revenue growth rate of 16% per year.
• The Company will not seek debt financing in the first three years of operations.
7.2 Sensitivity Analysis
The Company’s revenues can change depending on the general economic climate of the real estate industry. In times of economic recession, the Mobile Home Manufacturer may have issues with its top line income as fewer sales of new mobile homes will be made. However, the Company will generate income from its rental business, which will reduce the risks associated with this business.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis