Free Mobile Car Detailing Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
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and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a mobile car detailing and washing while showcasing the expected financials and operations over the next three years. Mobile Car Detailing, Inc. (“the Company”) is a New York based corporation that will provide onsite car washing and detailing services to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue stream for the business will come from the sale of mobile car detailing services that will be provided on site at a customer’s home or place of business. As many car owners are very busy, the demand for onsite car washing and detailing services has never been greater. This is especially true among professionals and business executives that own expensive vehicles yet lack the time to properly keep the vehicle’s exterior and interior clean. The business will also recognize revenues from the sale of car detailing and car cleaning products that will be sold to customers for spot cleaning. Management expects that this will be a very small segment to the Company’s operations, and will aggregately provide approximately 10% of the Company’s top line income. The third section of the business plan will further describe the services offered by Mobile Car Detailing, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Mobile Car Detailing, Inc.’s mission is to become the recognized leader in its targeted market for onsite car detailing and car washing services.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as an entrepreneur. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Mobile Car Detailing, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Mobile Car Detailing, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Mobile Car Detailing, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Mobile Car Detailing, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services offered by Mobile Car Detailing, Inc.
3.1 Onsite Vehicle Detailing and Washing Services
Mobile Car Detailing will provide complete car washing services for people living within the target market. The car washing and detailing services will consist of both exterior and interior cleaning services including exterior washing and drying of the vehicle and internal vacuuming, window cleaning, and scent removal. The business will operate through a mobile truck that will allow the business to move from location to location throughout the area. The business will use two trucks to carry the equipment, and personnel to each location. The business will pride itself on offering a high quality car washing experience within approximately 30 to 60 minutes.
3.2 Sales of Car Care Products
The Company will also generate secondary revenues from the sale of car care products directly to customers. These products will include basic car cleaning materials that customers can use to clean up minor messes and stains within their vehicles.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the car washing and detailing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
There are over 13,600 car washing and detailing establishments (includes mobile based car washers and detailers) in the United States. These businesses produce over $4 billon dollars a year in gross receipts. Additionally, the business employs over 124,000 people, and generates payroll figures of $1.2 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. The industry from 2000 to 2008 experienced growth of more than 18% over the five year period. This industry is one of the fastest growing industries in the United States.
4.3 Customer Profile
The average consumer of our services is extremely large, as any potential person with a car represents a potential customer. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Mobile Car Detailing, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow Mobile Car Detailing, Inc. to easily target individuals within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Mobile Car Detailing will also use an internet based strategy. This is very important as many people seeking local services, such as mobile car detailers, now the Internet to conduct their preliminary searches. Mr. Doe will register Mobile Car Detailing, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s services, preliminary pricing information, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the mobile car washing and detailing services that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Mobile Car Detailing, Inc. will have an annual revenue growth rate of 10% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The business’s revenues are not sensitive to the overall condition of the economic markets. Car washing and detailing, while not essential, is a demanded service by many busy people. Management expects that only in a severe economic decline, will people demand less car washing services. The price of these services is extremely low compared to the discretionary income of our target market base. Additionally, in the event of a market decline, the business will be able to continually meet its debt obligations with the high margin revenue received from the business.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis