Free Martial Arts School Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
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and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a martial arts school/studio while showcasing the expected financials and operations over the next three years. Martial Arts School, Inc. (“the Company”) is a New York based corporation that will provide many levels of martial arts training (specifically focused on Karate) as well sales of apparel/martial arts goods to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
The Martial Arts School will provide its customers with white belt through black belt instruction for learning karate. The Company anticipates have 200 students enrolled in the Company’s class services on a monthly basis. The facility will provide instruction for people aged 3 and older. Classes will be held on a daily basis. For younger and middle school aged children, the Martial Arts School will offer after school and summer camp programs that provide intensive training. Finally, the business will generate secondary revenue streams from the sale of apparel and related martial arts merchandise sold at the Company’s location. The third section of the business plan will further describe the services offered by the Martial Arts School, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Martial Arts School’s mission is to become the recognized local leader for providing martial arts instruction while concurrently boosting customers (both children and adults) self-esteem and self-defense abilities.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the martial arts industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals (and families with children) within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Martial Arts School, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Martial Arts School requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Martial Arts School, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Martial Arts School, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services offered by the Martial Arts School
3.1 Martial Arts Instruction
As stated in the executive summary, the Martial Arts School will teach a full range of classes for people of all ages and experience levels. The Company’s instructors will be black belt ranked that are capable of training individuals ages 3 and up in the Chinese martial art. Mr. Doe anticipates that the business will have 200 students enrolled at any given time. Each class to be offered by the business will be specific to the level and age of the participants. The Company will also develop after school programs that are specifically geared towards elementary and middle school aged children. Mr. Doe intends to generate referrals from local schools to drive interest in these programs. During the summer, Martial Arts School, Inc. intends to operate a summer camp which will provide intensive training to students in the same age range as the after school programs. It should be noted that the Company will always comply with all regulations regarding the employment of people that work with children. Each employee retained by the Company will undergo an extensive background check coupled with a drug test. The business only hires people that are qualified to handle the needs of children and those that do not have any past criminal record.
3.2 Sales of Martial Arts Apparel and Related Products
The Company’s secondary revenue streams will come from the sale of martial arts apparel (such as karate uniforms) as well as gloves, belts, and other merchandise associated with the Company’s martial arts instruction programs. Mr. Doe anticipates that this aspect of the business will generate 25% of the Company’s aggregate revenues.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the martial arts teaching industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
There are over 2,000 martial arts training establishments in the United States. These businesses produce over $4 billon dollars a year in gross receipts. Additionally, the business employs over 50,000 people, and generates payroll figures of $1.45 billion dollars a year. The industry has experienced a tremendous rate of growth over the last ten years. Studies have shown that parents are now spending 500% more on children per year (adjusted for inflation). Additionally, there is an extremely fast growing problem with obesity in the United States among children and adults alike. According to the Department of Health and Human Services, 1 and 3 children will contract diabetes in their lifetime as a result of obesity. As such, martial arts instruction provides these potential customers with a method of managing and improving their health while concurrently increasing their self confidence.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education,
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Martial Arts School intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with local teachers/gym coaches within the targeted market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Martial Arts School to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Martial Arts School will also use an internet based strategy. This is very important as many people seeking local services, such as martial arts instruction, now the Internet to conduct their preliminary searches. Mr. Doe will register Martial Arts School, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s location, hours of operation, and skill level of the instructors employed by the business. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the martial art instruction services that the Company is selling. Finally, Mr. Doe will develop referral relationships with local teachers and schools to further increase enrollment in the Company’s after school and summer camp programs.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Martial Arts School, Inc. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are moderately sensitive to changes in the general economy. However, the demand among children and teens for healthy lifestyles is growing as parents realize the importance of children having a physical outlet (like martial arts). Management expects that many parents will classify their children’s martial art instruction as a necessity and will continue to pay for monthly fees regardless of the general economic climate.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis