Free Marina Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $5,000,000 for the development of a marina while showcasing the expected financials and operations over the next three years. The Marina, Inc. (“the Company”) is a Florida based corporation that will provide rental spaces for customers with boats and yachts as well as boat/yacht maintenance services to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The primary source of revenue for the Marina will come from the rental of boat slips and spaces for yachts within its facility. Approximately 60% of the aggregate revenues of the business will come from this service. Management is currently sourcing the location of the planned marina site. Mr. Doe expects that the Marina will feature 100 slips and yacht spaces that will generate an approximate monthly income of $50,000. The Marina will also provide boat/yacht maintenance services, which will greatly enhance the profitability of the business. Mr. Doe expects that 35% of the Company’s income will be derived from these services. The third section of the business plan will further describe the services offered by the Marina.
1.2 The Financing
At this time, Mr. Doe is seeking to raise $5,000,000 for the development of the Marina. Tentatively, he is seeking to sell a 49% equity interest in the business in exchange for the requisite capital.
1.3 Mission Statement
The Marina’s mission is to become the recognized local leader in its targeted market for slip rental and boat/yacht maintenance services.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the marine industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target wealthy individuals within the target market. Mr. Doe will also target boat/yacht dealers that will refer their clients to the Marina.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Marina, Inc. The Company is registered as a corporation in the State of Florida.
2.2 Required Funds
At this time, the Marina requires $5,000,000 of investor funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is seeking to sell a 49% ownership interest in the Marina in exchange for the capital sought in this business plan. The investor will also receive a seat on the board of directors and a regular stream of dividends starting in the first year of operations. Please reference the Company’s private placement memorandum for more information regarding this investment.
2.4 Management Equity
John Doe will retain a 51% ownership stake in the business once the requisite capital is raised.
2.5 Exit Strategy
In the event that Management wishes to sell the Marina, the business will contract a real estate or business brokerage to market the property for sale to a third party. Based on historical sales figures, Marina’s typically sell for 9 to 15 times earnings as a substantial portion of the equity of the business is real estate based. Mr. Doe expects that the completed Marina property will have a fair market value of nearly $6.1 million by the third year of operation.
3.0 Products and Services
Below is a description of the services offered by the Marina.
3.1 Marina Rental Services
The Marina will have approximately 100 total slips with 85 reserved for small and medium sized boats and 15 for large scale yachts. Each month, the Company expects to generate approximately $50,000 of rental income from its client base. One of the most positive aspects of operating a marina is that the clientele tend to be wealthy people that will be able to continually afford the services and rental fees associated with the Marina. Smaller slips will rent for approximately $300 to $450 per month while yacht docking fees will range from $1,000 to $1,500 depending on the size of the boat.
3.2 Maintenance of Boats/Yachts
The Company’s second revenue center will be the ongoing maintenance of boats and yachts on behalf of customers. At the onset of operations, Management will have two to three employees on staff that will wash and care for all boats docked at the Marina. The business may also contract (or hire in house) a boat/yacht mechanic that can perform simple to moderately complex mechanical repairs on site on behalf of clients. As stated in the executive summary, Mr. Doe expects that approximately 35% of the gross income will come from this revenue center. It should be noted that this is an extremely important revenue center for the business as it will provide the business with a continuous stream of income despite deleterious changes in the economy.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the marina industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
Within the United States, there are more than 4,300 marinas that aggregately generate more than $3.3 billion per year and provide jobs for more than 30,000 people. In each of the last five years, aggregate income paid to employees has exceeded $750,000,000. This is a mature industry, and the future expected growth rate will be on par with that of the general economy. As stated earlier, marinas tend to operate with strong economic stability as the clients of these businesses tend to be wealthier people that can continue to afford marina fees and boat maintenance despite negative economic climates.
4.3 Customer Profile
The Marina’s average client will be an upper middle class to upper class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $150,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend $400 to $1,500 on slip rentals and boat maintenance fees. • Has a boat with a value in excess of $30,000.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Marina intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.
5.1 Marketing Objectives
• Establish relationships with boat/yacht dealers that will refer business to the Marina.
• Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies to generate immediate rental of slips within the Marina. Foremost, the Company will develop relationships with nearby boat and yacht dealers that will provide the Marina with an influx of referrals among people that have recently purchased boats of yachts. This will ensure that the business reaches maximum occupancy by the end of the first year of operations. The Marina will also use an internet based strategy. This is very important as many people seeking local services, such as marinas, now the Internet to conduct their preliminary searches. Mr. Doe will register the Marina with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Marina, its facilities, its Management, preliminary pricing information, and relevant contact information along with directions to the Marina facility. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the marina rental and boat/yacht maintenance services that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Marina will have an annual revenue growth rate of 10% per year.
• Mr. Doe will acquire $5,000,000 of equity funds to develop the Marina.
• The Marina property will appreciate at an annual rate of 6% per year.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Boats and yachts are a luxury, and during an economic slowdown the business may see a drop in its top line revenues as people sell their boats. However, and as stated earlier, the Marina’s primary clientele will consist of wealthy people who can continue to afford slip rentals and boat maintenance services despite deleterious changes in the economy.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis