Free Lobbying Firm Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a
specialized lobbying firm while concurrently showcasing the expected financials
and operations over the next three years. Lobbying Firm, Inc. (“the Company”) is
a New York
based corporation that will provide lobbying services (on a state and federal
level) in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
As stated above, the Company specializes in providing lobbying services related to
campaigns as well as to corporations that want to further their causes with
state legislatures and federal legislatures. The Company’s services include
managing lobbying campaigns as well assisting with distribution of political
The business generates revenues on a per hour basis for these services.
The third section of the business plan will further describe the services offered by
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan
agreement are to be further discussed during negotiation. This business plan
assumes that the business will receive a 10 year loan with a 9% fixed interest
rate. The financing will be used for the following:
Development of the Company’s location.
Financing for the first six months of operation.
Capital to purchase a company vehicle.
Management will contribute $10,000 to the venture.
1.3 Mission Statement
Lobbying Firm’s mission is to become the recognized leader in its targeted market for
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the
lobbying industry. Through his expertise, he will be able to bring
the operations of the business to profitability within its first year of
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
1.6 Expansion 1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three
years of operation. Mr. Doe intends to implement marketing campaigns that will
effectively target politicians and corporations within the
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Lobbying Firm, Inc. The Company
is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Lobbying Firm requires $100,000 of debt funds. Below is a breakdown of how these
funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an
investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Lobbying
2.5 Exit Strategy
If the businesIf the business is very
successful, Mr. Doe may seek to sell the business to a third party for a
significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of Lobbying Firm, Inc.
Based on historical numbers, the business could fetch a sales premium of up to 4
3.0 Products and Services
As stated in the executive
summary, the Company specializes in lobbying campaign management, lobbying
campaign development, and related services. The last segment of the business is
extremely important as it will provide income to the business when elections are
not in season.
As business is now done on a
global scale, there is a strong demand among multinational corporations to have
employees that are educated on certain issues. As such, Mr. Doe and his staff
will provide these services from the Company’s offices in New York..
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the specialized lobbying and political
consulting industry, the customer profile, and the competition that the business
will face as it progresses through its business operations.
Currently, the economic market condition in the United States
is moderate. Unemployment rates have declined while asset prices have risen
substantially. It should be noted that lobbying services are in demand
regardless of the overall economic climate.
4.2 Industry Analysis
The consulting industry (which
includes lobbying firms) is a highly fragmented group of individual
practitioners, small firms, and large auditing institution. There are over
621,000 consulting in the United States. The industry generates over $38 billion dollars a
year, and employs over 390,000 Americans. Within the Untied States, there are
approximately 4,000 lobbying firms that operate primarily within
New York, California,
DC. These firms aggregately generate $2 billion per year.
The demand for consulting
services is expected to increase as the number of businesses and the
complication of laws pertaining to the business increases.
4.3 Customer Profile
Lobbying Firm average client
will be a political campaign, medium sized or large corporation. Common traits
among clients will include:
Among politicians, has a
lobbying and political campaign budget of at least $1,000,000
Annual revenues exceeding
Will spend $10,000 to $50,000
per year with the Company.
4.4 Competitive Analysis
This is one of the sections of
the business plan that you must write completely on your own. The key to writing
a strong competitive analysis is that you do your research on the local
competition. Find out who your competitors are by searching online directories
and searching in your local Yellow Pages. If there are a number of competitors
in the same industry (meaning that it is not feasible to describe each one) then
showcase the number of businesses that compete with you, and why your business
will provide customers with service/products that are of better quality or less
expensive than your competition.
5.0 Marketing Plan
Lobbying Firm intends to
maintain an extensive marketing campaign that will ensure maximum visibility for
the business in its targeted market. Below is an overview of the marketing
strategies and objectives of the Lobbying Firm.
5.1 Marketing Objectives
Develop an online presence by developing a website and placing the Company’s name and contact
information with online directories.
Establish relationships with political consultants.
Establish relationships with medium and large corporations throughout the
5.2 Marketing Strategies
Mr. Doe will personally contact
politicians and corporations that he knows in order to develop ongoing contracts
to provide his expertise in regards to policy matters, lobbying campaign
promotions, and international affairs. This will be of the utmost importance in
regards to the Company’s principal operating center.
Mr. Doe intends on using a
number of marketing strategies that will allow Lobbying Firm to easily target
large corporations within the target market. These strategies include
traditional print advertisements and ads placed on search engines on the
Internet. Below is a description of how the business intends to market its
services to the general public.
Lobbying Firm will also use an
internet based strategy. This is very important as many people seeking
specialized services, such as lobbying firm, now the Internet to conduct their
preliminary searches. Mr. Doe will register Lobbying Firm with online portals so
that potential customers can easily reach the business.
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However,
if you have hundreds of items, condense your product list categorically. This
section of the business plan should not span more than 1 page.more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
TThe Company has based its
proforma financial statements on the following:
Lobbying Firm, Inc. will have
an annual revenue growth rate of 16% per year.
The Owner will acquire $100,000
of debt funds to develop the business.
The loan will have a 10 year
term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic
downturn, the business may have a decline in its revenues. However, the
specialized lobbying services offered by the business are demanded by large
organizations and political campaigns, which are less swayed by declines in the
7.3 Source of Funds Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis