Free Liquor Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of liquor store while showcasing the expected financials and operations over the next three years. The Liquor Store , Inc. (“the Company”) is a New York based corporation that will provide an expansive line of liquor, wine, and spirits within in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
The Liquor Store intends to sell beer, spirits, a wine selection, and a number of packaged goods that customers can take away. At this time, Management is seeking to acquire the liquor license necessary to operate the business within its targeted market The store will also offer a wide selection of tobacco products, non-alcoholic beverages, ice, and lottery ticket sales. The third section of the business plan will further describe the services offered by the Liquor Store.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Liquor Store’s mission is to provide its target market with an expansive line of wines, liquors, spirits, and packaged goods at reasonable prices.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Liquor Store, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Liquor Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Liquor Store, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Liquor Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the alcohol products offered by the Liquor Store.
3.1 Alcohol Products
As stated earlier, The Liquor Store will maintain a facility that specializes in the sale of distilled spirits, wines, and beer. Within its facility, the business will continue maintain an extensive inventory of popular liquors, wines of varying vintage, and a wide selection of domestic and imported beer. During the holidays, Management intends to promote a gift basket service to local businesses that distribute wine as a gift to customers. This will provide the business with a significant competitive advantage over the other retail liquor and wine stores that currently operate within the same target market. These gift baskets will provide the business will a significant amount of additional revenues during the holiday season while concurrently increasing the visibility among people who own businesses
3.2 Ancillary Products
In addition to the Company’s primary alcoholic product business, the Company will also offer lottery tickets and small packaged goods. These additional products will provide a predictable stream of additional revenue. These sales account for approximately ten to fifteen percent of the Liquor Store’s aggregate revenues.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the liquor store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, Liquor Stores operate with great economic stability as people will continue to purchase alcohol despite deleterious changes in the economy. Some studies have shown that alcohol consumption increases during times of economic duress.
4.2 Industry Analysis
Nationally, there are more than 40,000 companies that specialize in the ownership and management of liquor and packaged good stores throughout the United States. Each year, these businesses collectively generate $40 billion dollars a year of gross receipts, and provide jobs to approximately 170,000 people. The liquor and packaged goods industry is a mature industry with growth that is directly tied to the increases of population. The growth trend among this industry is has remained in step with the general growth of the US economy. Each year the industry adds approximately 2% to 3% to its previous year’s sales. This trend is expected to continue as long as the economy remains stable.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Liquor Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Liquor Store.
5.1 Marketing Objectives
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
• Establish relationships with gift basket companies within the targeted market.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Liquor Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Liquor Store will also use an internet based strategy. This is very important as many people seeking local product providers, such as liquor stores, now use the Internet to conduct their preliminary searches. Mr. Doe will register the Liquor Store with online portals so that potential customers can easily reach the Liquor Store business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the wine, beer, and liquor that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Liquor Store will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. However, alcoholic products will continue to remain in demand, and the store would need to have its revenues decline by more than 25% before the business becomes unprofitable.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis